Core Viewpoint - Bilibili's Q3 2025 financial results show a revenue increase of 5% year-on-year, with significant growth in adjusted net profit and user engagement metrics [1] Revenue Summary - Total revenue for Q3 2025 reached 7.69 billion yuan, marking a 5% increase compared to the previous year [1] - Advertising revenue amounted to 2.57 billion yuan, reflecting a 23% year-on-year growth [1] - Revenue from value-added services was 3.02 billion yuan, with a notable increase in the number of premium members [1] - IP derivatives and other business revenue totaled 580 million yuan [1] User Engagement Metrics - Daily active users averaged 117 million, up 9% year-on-year [1] - Monthly active users reached 376 million, representing an 8% increase [1] - Daily usage time increased to 112 minutes, a rise of 6 minutes compared to the previous year [1] - Monthly paying users exceeded 35 million, showing a 17% growth [1] Content and Creator Performance - The number of creators with over 10,000 followers grew by over 20% year-on-year [1] - Nearly 2.5 million creators earned income through various channels, with an average income increase of 22% year-on-year [1] - The gaming segment generated 1.51 billion yuan in revenue, bolstered by the successful launch of the self-developed game "Escape from Duckkov," which sold over 3 million copies globally [1]