地铁+文化

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北京号最精彩| 期待!WTT中国大满贯2025赛事9月首钢园盛大启幕
Bei Jing Ri Bao Ke Hu Duan· 2025-08-24 12:36
Group 1 - The WTT China Grand Slam 2025 will take place from September 25 to October 5 at Shijingshan Shougang Park, attracting top table tennis players and global fans [4] - A well-known supermarket in Haidian has undergone its fifth renovation to enhance customer experience, reopening on August 22 after a month of market research and adjustments [6] - The Beijing Shijingshan district is hosting the Jingcai Lantern Festival, offering new nighttime entertainment experiences [8] Group 2 - The National Natural History Museum's cultural shop at the Tianqiao subway station has officially opened, marking the first subway station museum cultural shop in Beijing, operational since August 15 [12] - A new bus connection has been established at the Suzhoujie subway station, operating during peak hours with six stops to improve commuting efficiency [16] - The coffee market in China is experiencing significant growth, with various companies, including a well-known fast-food brand, entering the coffee sector to compete with established players like Luckin and Kudi [25]
不用进博物馆就能买文创,“地铁+文化”是怎样的体验?
Yang Guang Wang· 2025-08-17 06:03
Core Viewpoint - The article discusses the integration of cultural and commercial services within subway systems, highlighting the launch of a creative product store by the National Museum of Natural History at the Tianqiao Station of Beijing Subway Line 8, enhancing passenger experience and accessibility to cultural products without needing to enter the museum [1][8]. Group 1: Store Operations and Offerings - The creative store, which opened on August 15, offers a variety of products related to the National Museum of Natural History, including fridge magnets, commemorative coins, bags, and toys, with a focus on appealing to both children and adults [4][11]. - The store features over 200 types of creative products, including natural science-themed items and marine animal merchandise, and provides additional services such as cultural guidance and product sales [11][13]. - The store's design resembles a whale, aligning with the color scheme of the subway line, which attracts the attention of passengers [6][10]. Group 2: Strategic Development and Future Directions - The initiative is part of a broader strategy to revitalize subway assets by integrating commercial and cultural elements, responding to the decline in traditional passenger service needs due to technological advancements [8][13]. - The store aims to cater to visitors who may not have secured tickets to the museum, allowing them to purchase official creative products conveniently [11]. - Future plans include various promotional activities, such as a badge-collecting competition and discounts for museum ticket holders, to enhance customer engagement and satisfaction [11][13].
北京地铁站内首个博物馆文创店正式运营
Bei Jing Shang Bao· 2025-08-15 03:13
Group 1 - The first museum-themed cultural and creative store in Beijing subway stations, the National Museum of Natural History cultural store, officially opened at Tianqiao Station on August 15 [1] - The store features over 200 selected cultural and creative products, including natural science commemorative coins, marine animal fridge magnets, and marine animal notebooks, and offers cultural guidance and product sales to meet diverse passenger needs [3] - From August 15 to October 15, the store will host a series of activities including a stamp collection competition, cultural creative discount week, and the distribution of cultural creative coupons [4] Group 2 - This initiative marks the first time Beijing Subway has introduced a museum IP into a transit station, showcasing an innovative practice in cultural integration [4] - The company plans to continue promoting the "subway + culture" development strategy, exploring innovative cooperation models to make public transport a significant window for displaying the cultural characteristics of the capital [4]