转自：北京日报客户端 WTT中国大满贯2025将于9月25日至10月5日在石景山首钢园举行。届时世界顶尖球员将在这里上演乒 乓世界的巅峰对决。全世界乒乓球迷的目光将再次聚焦石景山。 ▶ 这家老牌超市又"变"了！近70年，陪伴无数海淀人长大 ▶ 酷！炫！顶尖赛事场馆带来非一般的赛事体验 为了更好地迎合顾客需求，提升顾客购物体验，在经历了一个多月的市场调研、现场调改后，有着"门 店坪效之王"之称、承载三代海淀人记忆的超市发双榆树店完成第五次升级改造，于8月22日焕新开业。 ▶ 各区体验官齐聚北京石景山 京彩彩灯游园会解锁夜游新趣 当现代地标遇见东方意蕴，会渲染出怎样的滤镜？一键解锁北京朝阳的东方美学。 ▶ 北京地铁天桥站国家自然博物馆文创店正式运营 地铁里新增"自然文化驿站" 走进北京地铁8号线天桥站，自然科普的气氛悄然蔓延。作为北京市首家地铁站内博物馆文创店，国家 自然博物馆天桥站文创店自8月15日正式运营以来，便以独特的"地铁+文化"融合模式成为城市文化新地 标。 各区体验官齐聚北京石景山，京彩彩灯游园会解锁夜游新趣。 ▶ 十二龙九凤冠震撼亮相，六龙三凤冠首次惊艳荧屏，万历衮服真品首度一展真容！ 十二龙九凤冠 ...

Core Viewpoint - The article discusses the integration of cultural and commercial services within subway systems, highlighting the launch of a creative product store by the National Museum of Natural History at the Tianqiao Station of Beijing Subway Line 8, enhancing passenger experience and accessibility to cultural products without needing to enter the museum [1][8]. Group 1: Store Operations and Offerings - The creative store, which opened on August 15, offers a variety of products related to the National Museum of Natural History, including fridge magnets, commemorative coins, bags, and toys, with a focus on appealing to both children and adults [4][11]. - The store features over 200 types of creative products, including natural science-themed items and marine animal merchandise, and provides additional services such as cultural guidance and product sales [11][13]. - The store's design resembles a whale, aligning with the color scheme of the subway line, which attracts the attention of passengers [6][10]. Group 2: Strategic Development and Future Directions - The initiative is part of a broader strategy to revitalize subway assets by integrating commercial and cultural elements, responding to the decline in traditional passenger service needs due to technological advancements [8][13]. - The store aims to cater to visitors who may not have secured tickets to the museum, allowing them to purchase official creative products conveniently [11]. - Future plans include various promotional activities, such as a badge-collecting competition and discounts for museum ticket holders, to enhance customer engagement and satisfaction [11][13].

外，在8月15日-10月15日，店内还将开展打卡集章赛、文创惠民周以及发放文创优惠券等系列活动。 北京地铁有关负责人表示，这是北京地铁首次将博物馆IP引入轨道交通车站的创新实践，未来，北京地铁将持续推进"地铁+文化"发展，不断探索创新合作 模式，让轨道交通成为展示首都文化特色的重要窗口。 北京商报讯（记者 卢扬 程靓）8月15日，北京商报记者从北京地铁公司（以下简称"北京地铁"）获悉，北京市地铁站内首家博物馆主题文创店——天桥站国 家自然博物馆文创店正式投入运营。 据悉，天桥站国家自然博物馆文创店依托北京地铁与国家自然博物馆深度合作，对地铁8号线天桥站乘客服务中心进行升级改造，精选了200余种精品文创产 品，涵盖自然科普纪念币、海洋动物冰箱贴、海洋动物笔记本等多个品类，店内还提供文化导览、文创产品销售等联动服务，满足乘客多元化出行需求。此 ...