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贵州茅台销售公司已完成上半年既定任务 张德芹:真正帮助经销商、消费者解决问题
Core Viewpoint - Guizhou Moutai is undergoing a significant transformation in the liquor industry, shifting from a product-centric model to a consumer-centric approach, emphasizing both products and services to adapt to market changes [2][4]. Group 1: Market Position and Strategy - In the first half of the year, Moutai Sales Company achieved its operational goals, laying a solid foundation for further market consolidation and stable development in the second half [1]. - The company aims to enhance its service capabilities and provide emotional value to consumers, thereby winning more consumer favor [2][4]. - Moutai's market strategy includes increasing investment in brand positioning and promoting cultural experiences to offer consumers richer and more meaningful services [3]. Group 2: Transformation Initiatives - Moutai is focusing on three major transformations: shifting from a product-focused to a consumer-focused model, enhancing service quality, and adapting to new market trends [2][4]. - The company plans to address supply-demand mismatches and strengthen customer group transformations while aligning with national policy directions [4]. - Moutai emphasizes the importance of a "亲清" (friendly and clear) relationship with distributors, viewing them as partners in market expansion [5]. Group 3: Financial Performance and Shareholder Engagement - Moutai has repurchased over 5.2 billion yuan worth of shares, with plans for further repurchases between 3 billion and 6 billion yuan to enhance investor confidence [6]. - As of June 2025, Moutai has repurchased 338,210 shares, representing 0.2692% of its total share capital, with a total expenditure of 5.202 billion yuan [6]. - The market price for Moutai's products has shown stability, with the retail price for the 53-degree Flying Moutai remaining above 2,000 yuan per bottle [6][7].