"我一直有双隐形的翅膀……"粉色透明随身听轻轻一响，耳机里播放着千禧年代的流行热曲；手摇留声 机的唱针摩擦唱片，飘出上世纪八九十年代的经典老歌——这看似"穿越"的行为，却是当下不少年轻人 的日常。 祝莹晰 徐佩玉 《人民日报海外版》(2025年12月11日 第 04 版) 童年IP的火爆不仅体现在玩具、盲盒，也延伸到饮品、服饰及各种联名周边。以1959年问世的"芭比"为 例，尽管诞生于半个多世纪前，却仍受当代年轻人喜爱。出生于2002年的小刘收藏了一整柜的芭比周 边。她说，芭比早已超越玩偶本身，其所代表的勇于追求梦想的精神，至今仍能为她带来力量和启发。 在不少年轻人看来，这些老物件是独特的、有故事的。"买一台100年前的留声机，再买个唱片，能在家 随时听到百年前的声音。我特别喜欢这种穿越感，也愿意让孩子从老物件里了解历史。"在商店中挑选 产品的陈平哲如是说。一位CCD爱好者说，相比于手机，CCD需要手动对焦、调节距离，过程较慢， 但这也令拍摄的瞬间具备了更强的参与感、留下了更深的记忆。相较于高清相机，CCD低像素带来的 颗粒感和模糊、朦胧的质感，能把人短暂带回到千禧年。 复古潮流的兴起，在很大程度上也受到了社 ...

近年来，留声机、CCD相机（使用CCD图像传感器的早期数码相机）、小霸王游戏机等复古物件 重新流行，猪猪侠、哆啦A梦、蜡笔小新、维尼熊等童年IP联名款商品出现在商场货架上，芭比和魔卡 少女樱元素成为年轻人的穿搭灵感来源。一股跨越年代的复古风，正在当下年轻消费者中悄然升温。 在北京潘家园旧货市场经营复古物件商店20多年的梁秀兰明显感受到了这一趋势。"这几年，年轻 人的品味在不断变化，大概占复古老物件消费人群的1/3，一些00后也会来购买。"她说，许多年轻人会 购买留声机、放映机等老物件放在家里，提高生活格调。 童年IP翻红，留声机等老物件再度流行—— 年轻人为何爱上"复古风" "我一直有双隐形的翅膀……"粉色透明随身听轻轻一响，耳机里播放着千禧年代的流行热曲；手摇 留声机的唱针摩擦唱片，飘出上世纪八九十年代的经典老歌——这看似"穿越"的行为，却是当下不少年 轻人的日常。 复古潮流的兴起，在很大程度上也受到了社交媒体的推动。《家有儿女》等20年前的老剧在短视频 平台上重现；《倩女幽魂》《千与千寻》等经典电影再次登上大银幕，引发观影热潮，不少年轻观众在 社交平台分享"第一次在电影院看见这些电影"的独特体验。在社交媒 ...

Core Insights - The apparel industry is a fundamental consumer sector, with increasing demand for personalized expression among younger generations, leading to diverse fashion trends and new opportunities in e-commerce [2] - Despite explosive growth, the apparel sector faces challenges such as slowing growth rates and rising operational costs, necessitating innovative strategies for merchants to find new growth avenues [2] - The recent launch of the "2025 Kuaishou Magnetic Engine Apparel Handbook" aims to guide merchants in efficient operations during the critical autumn and winter sales period [2][4] Group 1: Market Dynamics - Kuaishou's monthly active users reached 715 million and daily active users 409 million in Q2 2025, with over 70% of users from third-tier cities, indicating significant market coverage and consumer spending potential [3] - White-label merchants account for over half of Kuaishou's apparel sector, with brands like Monster Lab successfully leveraging the platform's unique marketing model to drive sales [3] - The brand Anta achieved over 1.5 million GMV in a single event during the 618 shopping festival, while Haier's store GMV increased by over four times during Father's Day promotions [3] Group 2: Brand Strategies - Established brand Tambor achieved sales of 280 million yuan on Kuaishou in 2024, benefiting from the platform's culture of authenticity and trust [4] - Kuaishou's cash incentive policies are viewed as more effective compared to other platforms that primarily offer traffic support [4] - The Kuaishou Magnetic Engine Apparel sector plans to focus on brand incentives, new merchant training, and marketing support in the upcoming quarters to enhance long-term business sustainability [4][5] Group 3: Operational Guidance - The "2025 Kuaishou Magnetic Engine Apparel Handbook" provides tailored operational methodologies for different types of merchants, aiming to promote long-term business strategies and reduce short-term competitive pressures [5] - The handbook will be updated bi-monthly to adapt to rapid industry changes and evolving consumer preferences [5] - Kuaishou will support merchants with various marketing activities during the autumn and winter seasons, including major sales events like Double 11, to facilitate business growth [5]