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Yuyue· 2025-10-03 03:49
观察情绪与趋势是一项二级的重要命题昨天和朋友聊到多巴胺,有的人是健身能产生多巴胺,我说炒币能带来多巴胺勇气、激情和想象力能用来克服偏见 ...
北京文化守护人丨冯好:博物馆破界,离观众近些再近些
Xin Jing Bao· 2025-09-20 14:34
Core Insights - The article highlights the efforts of Feng Hao, the curator of the Capital Museum's collection department, in enhancing public engagement with cultural heritage through innovative exhibition strategies and collection management [4][5][10]. Group 1: Museum Development and Exhibition Strategy - The Beijing Grand Canal Museum, as part of the city's cultural infrastructure, is set to open to the public by the end of 2023, featuring various exhibitions and activities [5]. - Feng Hao's team adopted a strategy of borrowing and collecting artifacts from other museums along the Grand Canal to enrich the exhibition, aligning with modern curatorial practices that leverage social resources [6][9]. - The introduction of a visible storage facility allows the public to view over 6,000 pieces of the Qianlong Tripitaka woodblock prints and other artifacts, breaking the traditional barriers of museum storage [9][10]. Group 2: Collection Management and Community Engagement - Feng Hao emphasizes the importance of simplifying the artifact application process and improving efficiency to enhance the social value of cultural relics [4][10]. - The collection process has successfully included significant artifacts, such as the stone water beast, which represents a vital aspect of Beijing's cultural heritage [6][7]. - The museum's collection management system is noted for its advanced protocols, ensuring the preservation and accessibility of artifacts while fostering community involvement [9][10]. Group 3: Audience Research and Engagement - Feng Hao's research into audience preferences revealed that traditional exhibition designs may not align with visitor behavior, prompting a reevaluation of how exhibitions are structured [10][11]. - The findings from audience surveys have influenced the design of exhibitions to be more engaging and interactive, allowing visitors to take an active role in their learning experience [11][12]. - The article discusses the growing importance of museums in urban life, suggesting that they must continuously adapt to meet the evolving expectations of the public [12].
服饰商家“秋冬上新”如何抢占先机?
Mei Ri Shang Bao· 2025-09-18 22:16
Core Insights - The apparel industry is a fundamental consumer sector, with increasing demand for personalized expression among younger generations, leading to diverse fashion trends and new opportunities in e-commerce [2] - Despite explosive growth, the apparel sector faces challenges such as slowing growth rates and rising operational costs, necessitating innovative strategies for merchants to find new growth avenues [2] - The recent launch of the "2025 Kuaishou Magnetic Engine Apparel Handbook" aims to guide merchants in efficient operations during the critical autumn and winter sales period [2][4] Group 1: Market Dynamics - Kuaishou's monthly active users reached 715 million and daily active users 409 million in Q2 2025, with over 70% of users from third-tier cities, indicating significant market coverage and consumer spending potential [3] - White-label merchants account for over half of Kuaishou's apparel sector, with brands like Monster Lab successfully leveraging the platform's unique marketing model to drive sales [3] - The brand Anta achieved over 1.5 million GMV in a single event during the 618 shopping festival, while Haier's store GMV increased by over four times during Father's Day promotions [3] Group 2: Brand Strategies - Established brand Tambor achieved sales of 280 million yuan on Kuaishou in 2024, benefiting from the platform's culture of authenticity and trust [4] - Kuaishou's cash incentive policies are viewed as more effective compared to other platforms that primarily offer traffic support [4] - The Kuaishou Magnetic Engine Apparel sector plans to focus on brand incentives, new merchant training, and marketing support in the upcoming quarters to enhance long-term business sustainability [4][5] Group 3: Operational Guidance - The "2025 Kuaishou Magnetic Engine Apparel Handbook" provides tailored operational methodologies for different types of merchants, aiming to promote long-term business strategies and reduce short-term competitive pressures [5] - The handbook will be updated bi-monthly to adapt to rapid industry changes and evolving consumer preferences [5] - Kuaishou will support merchants with various marketing activities during the autumn and winter seasons, including major sales events like Double 11, to facilitate business growth [5]
消费心理学,正在叩开消费者的心门 | 红杉爱生活
红杉汇· 2025-08-28 00:03
Core Viewpoint - The article discusses the interplay between consumer psychology and commercial strategies, emphasizing how understanding psychological triggers can enhance marketing effectiveness and consumer engagement [4][24]. Group 1: Consumer Psychology - The "Diderot Effect" explains that consumers often seek to acquire additional items to achieve a sense of balance after purchasing a new item, leading to fluctuating shopping decisions influenced by external stimuli [4]. - Freud's theory of personality structure (id, ego, superego) is applied to consumer behavior, where impulsive buying (id) is stimulated by immediate rewards, rational decision-making (ego) is facilitated by comparison tools, and social image (superego) influences luxury purchases [5]. - The concept of "peak-end rule" suggests that consumer memory is shaped by the most intense moments and the final impressions of their experiences, which can be leveraged by businesses to enhance customer satisfaction [8][10]. Group 2: Market Trends and Strategies - The rise of subcultures and niche markets is highlighted, with examples like "Lolita" fashion and Tesla's Cybertruck, showing how social media can amplify niche trends into mainstream phenomena [7]. - The article outlines how community-driven consumption, such as group buying and social media engagement, can create a sense of belonging and drive sales [13]. - The "4 types of human weaknesses" (greed, addiction, laziness, vanity) are identified as key drivers in consumer behavior, with specific marketing strategies designed to exploit these traits [14][15]. Group 3: Emotional and Neurological Influences - The emotional journey of consumers is described through the AIPL model (Awareness, Interest, Purchase, Loyalty), emphasizing the importance of building trust and emotional connections with consumers [17]. - Four key hormones (dopamine, endorphins, oxytocin, serotonin) are discussed in the context of marketing, illustrating how businesses can stimulate these hormones to enhance consumer engagement and purchasing behavior [19]. - Common psychological principles such as anchoring effect, loss aversion, and scarcity are outlined as effective tools in influencing consumer decisions [22][23]. Group 4: Conclusion - The article concludes that modern consumption is a complex interplay of human psychology, marketing strategies, and emotional triggers, suggesting that businesses that understand these dynamics can better navigate the competitive landscape [24].
10本关于心理健康的必读书籍
3 6 Ke· 2025-07-23 07:09
Core Insights - The article emphasizes the importance of mental health and offers a list of ten recommended books that provide guidance on cultivating inner peace, lasting happiness, and emotional comfort [3][6]. Summary by Categories Recommended Books - **Taming the Molecule of More** by Michael Long discusses the role of dopamine in driving the pursuit of new and better things, highlighting the difference between temporary pleasure and true happiness [4][6]. - **Healing the Modern Brain** by Drew Ramsey outlines nine principles essential for mental health and provides actionable techniques to improve brain function and emotional well-being [7][9]. - **Unshrunk: A Story of Psychiatric** by Laura Delano is a powerful memoir about her journey of self-discovery outside the mental health industry [10][12]. - **Ordinary Magic** by Gregory Walton introduces simple psychological shifts to build trust, belonging, and confidence [13][15]. - **The Narrowing** by Alexandra Shaker explores the connection between anxiety and the body, emphasizing the need to understand anxiety to transform it into resilience [16][18]. - **Validation: How the Skill Set That Revolutionized Psychology Will Transform Your Relationships, Increase Your Influence, and Change Your Life** by Caroline Fleck discusses the science of "seeing and being seen" to achieve inner and interpersonal transformation [19][20]. - **How to Love Better: The Path to Deeper Connection Through Growth, Kindness, and Compassion** by Yung Pueblo emphasizes the impact of self-love on relationships and encourages viewing them as opportunities for healing and growth [21][23]. - **How Do You Feel? : One Doctor's Search for Humanity in Medicine** by Jessi Gold is a poignant memoir that shares the stories of a psychiatrist and her four patients [24][26]. - **The Grief Cure: Looking for the End of Loss** by Cody Delistraty reflects on the relationship with grief and the evolving attitudes towards healing from loss [27][29]. - **How to Be Enough: Self-Acceptance for Self-Critics and Perfectionists** by Ellen Hendriksen provides a compassionate guide for self-acceptance and kindness towards oneself [30][32].
抖音老刷到美女?算法、心理与商业的 “美丽陷阱”
Sou Hu Cai Jing· 2025-06-15 09:02
Core Insights - The phenomenon of "beauty domination" on Douyin is driven by a combination of algorithmic recommendations, psychological responses, commercial interests, and social influences [1][2][7][8] Algorithmic Insights - Douyin's recommendation algorithm acts as a "mind reader," analyzing user behavior such as browsing history, likes, comments, and watch time to identify preferences for beauty-related content [2][3] - Once a user engages with a beauty video, the algorithm begins to deliver more similar content, creating a dominant presence of beauty videos in the user's feed [2] Psychological Insights - The human attraction to beauty triggers dopamine release in the brain, leading to feelings of pleasure and reward, which encourages users to seek out more beauty-related videos [5] - The immediate satisfaction derived from watching beauty videos fosters a cycle of continuous engagement with such content [5] Commercial Insights - Beauty videos have become a lucrative "traffic cake" within Douyin's commercial ecosystem, attracting high levels of attention and engagement from users [7] - Creators of beauty content can achieve significant visibility and monetization through likes and followers, while brands leverage the influence of beauty creators for advertising and product promotion [7] Social Influence Insights - The "herd effect" in Douyin's social environment encourages users to engage with beauty videos, especially when they observe peers participating in the trend [8] - Viral beauty challenges and popular videos prompt users to explore and engage with beauty content, expanding the reach of such videos beyond initial interest [8]
16城600+首店来袭,深圳前海壹方城、西安赛格并列第一
3 6 Ke· 2025-06-03 02:09
Core Insights - The emergence of "first stores" is becoming increasingly significant in urban competition, reflecting their economic importance [1] Group 1: First Store Trends - In Q1 2025, over 600 new first stores are expected to open across 16 cities in China, representing a year-on-year growth of 42.11% compared to 2023 [2] - The concentration of first store openings peaked around New Year's Day, with over 10% of the total first stores launched on January 1 [3] - The number of provincial first stores reached over 70, marking a year-on-year increase of 36.36%, while the national first store absolute number and proportion have decreased from 25.26% in 2023 to 9.93% in 2024, totaling 67 stores [4] Group 2: International Brands and Market Segmentation - The proportion of international brands among first stores has increased to 25%, with Shanghai being the preferred location for international brands entering China [4] - Beauty and personal care brands have regained their position as the main contributors to first store openings, although the share of domestic brands has significantly decreased [4] - The beverage, bakery, and women's clothing categories continue to dominate interest, while local Chinese cuisine has seen a rise in first store numbers and proportions [5][6] Group 3: Regional Dynamics - The Jiangsu-Zhejiang-Shanghai region has experienced a surge in first store openings, with Shanghai leading the way [7] - Notable contributions to first store openings in Suzhou include high-end brands, enhancing the commercial capacity of the city [7] Group 4: Japanese Cuisine Resurgence - The Japanese cuisine market is showing signs of recovery, with a projected 2.2% year-on-year growth in 2024 [8] - The proportion of first stores for Japanese cuisine has seen a dramatic increase of 185.01% compared to 2024, re-entering the top 10 categories [9] - New trends in Japanese cuisine include a focus on fresh ingredients and lower price points, appealing to younger consumers [10] Group 5: Fashion Accessories Growth - The fashion accessories sector is witnessing a resurgence, with first store openings increasing by 40.74% and 235.31% compared to 2023 and 2024, respectively [12][13] - New brands in the fashion accessories space are focusing on simplicity, affordability, and a broader customer base [13][14] Group 6: Rise of Niche Brands - The share of non-national chain brand first stores has risen from 37.47% to 48.89% over the past three years, with C-level brands contributing significantly [15] - New brands such as pet food and high-end children's sports brands are entering the market, indicating a shift towards niche offerings [16] Group 7: Innovative Concepts - Haidilao continues to innovate with new retail concepts, such as a "buying agent" restaurant model and unique dining experiences [17]
10件让生活更开心的小事
Hu Xiu· 2025-05-08 23:39
Group 1 - The article emphasizes the importance of maintaining mental health and emotional well-being, especially during busy work periods [2][4] - It suggests creating a personal playlist of favorite songs to enhance cognitive function and emotional state [5][6][8] - The article highlights the benefits of engaging in creative activities, such as rating books and movies, to reflect on personal growth and preferences [11][13][15] Group 2 - It encourages setting personal tasks as rewards for achieving goals, which can enhance motivation and make life more enjoyable [18][20][23] - The article discusses the value of documenting problem-solving experiences to create a personal knowledge base [24][28][30] - It suggests cultivating hands-on hobbies to stimulate dopamine production and combat monotony in daily life [31][32][34] Group 3 - The article advises addressing minor inconveniences in daily routines to improve efficiency and satisfaction [35][38][39] - It recommends creating a memory calendar to document daily highlights, fostering a sense of fulfillment [40][44][45] - Watching nature-related videos is suggested as a way to improve mental health and reduce stress [46][48][50] Group 4 - The article encourages exploring new places to stimulate the brain and break the monotony of daily life [51][54][55] - Sharing interesting experiences with friends is highlighted as a way to strengthen social connections and enhance emotional well-being [56][59][60] - Overall, the article aims to inspire readers to enrich their lives and find joy in everyday activities [61][62]
这样吃 专治各种不开心
Bei Jing Qing Nian Bao· 2025-04-29 01:38
Core Insights - The article discusses the impact of diet on mental health, emphasizing foods that can enhance mood and alleviate negative emotions such as anxiety and depression [1][2]. Group 1: Happy Hormones - Four key "happy hormones" are identified: dopamine, serotonin, oxytocin, and endorphins, each playing a significant role in regulating emotions and overall well-being [2]. Group 2: Food Categories for Emotional Well-being - Carbohydrates are essential for energy and can reduce the risk of depression; a daily intake of 200g-300g of complex carbohydrates is recommended [3][4]. - Foods rich in vitamins, particularly B6 and B12, are crucial for the production of dopamine and serotonin, with sources including yeast, liver, and lean meats [4]. - Foods high in tyrosine, such as seafood, poultry, and dairy, promote dopamine secretion [5]. - Healthy fats, particularly those containing omega-3 fatty acids, are important for mood regulation and should be consumed in moderation, around 25-30 grams per day [5]. - Foods rich in calcium and magnesium help in the secretion of mood-regulating hormones and can alleviate anxiety [6]. Group 3: Natural Mood Stabilizers - Bananas are highlighted for their comprehensive nutrient profile, including carbohydrates and B vitamins, which help stabilize mood [7]. - Cocoa powder, rich in magnesium, promotes the secretion of "happy hormones" and can alleviate stress [7]. - Pistachios are noted for their high-quality fats and melatonin content, beneficial for sleep and mood [8].
济宁方特多巴胺元气狂欢 解锁“五一”欢乐荷尔蒙
Qi Lu Wan Bao· 2025-04-28 02:40
Group 1 - The "Dopamine Vitality Festival" will be held at Jining Fantawild Oriental Heritage Park from May 1 to May 5, featuring extended night hours until 21:00 and a focus on immersive holiday experiences [1] - Special ticket promotions include a 129 yuan night ticket, 165 yuan night package, 199 yuan standard ticket, and a 99 yuan student ticket, available until May 4 [1] - The festival will feature a special "Dopamine Fireworks Show" and the return of the popular attraction "Years Like Songs," showcasing classic songs from over 70 years of New China through a high-tech rotating platform theater [1] Group 2 - The event will introduce elements of Chinese animation, including a "National Animation Carnival" with themed parades and performances featuring popular characters and groups [2] - The night events will include a grand opening show with national animation characters, KDA girl group performances, and interactive activities like the "Inflatable Hammer Stress Relief Battle" [2] Group 3 - The park will create a "Flowering Path" experience with decorative elements and interactive activities, allowing visitors to engage in fun and stress-relieving games [3] - Interactive storylines and activities like "Water Gun Attacks" and "Inflatable Hammer Hits" will be available, encouraging visitors to participate and enjoy a lively atmosphere [3] - The overall theme aims to ignite joy and creativity, inviting families and friends to embark on a journey of stress relief and vitality [3]