听老歌、看老剧、买老物件……这届年轻人爱上了怀旧。 然而，怀旧的溢价却并不低。已经被"淘汰"很久的翻盖按键手机都可以卖到几百元。1月7日，21世纪经济报道记者线下走访发 现，某些型号的CCD一台甚至卖至上千元。曾经的"电子垃圾"摇身一变，成为千元潮品。一些品牌也利用"回忆杀"，轻松收割 年轻人的钱包。 老物件的性能不算好，有的价格也不算便宜，为何年轻人仍愿意为"怀旧"买单？ 老物件翻红，电子垃圾变千元潮品 年轻人越来越吃"怀旧"这一套了。 刚过去不久的跨年晚会上，一大波老歌让一众90后、95后直呼"爷青回"；《甄嬛传》《知否》等经典老剧被盘到包浆，在抖音 上养活大批二创博主，评论区有人留言："真想跪下来求自己不要再看了"。 不仅是听老歌、看老剧，年轻人还爱上了老物件。21世纪经济报道记者发现，截至1月6日，在小红书上，话题#今天玩CCD了吗 #阅读量超9.7亿；#黑胶唱片#阅读量超5.7亿；#古董手机#阅读量超2.4亿；#怀旧小霸王游戏机#阅读量超4720.6万。 在线下旧货市场，某些型号的CCD一台甚至可卖至上千元。 为怀旧买单，也是为情绪买单 知萌咨询机构《2026中国消费趋势报告》揭示，超过80%的消费 ...

听老歌、看老剧、买老物件……这届年轻人爱上了怀旧。 然而，怀旧的溢价却并不低。已经被"淘汰"很久的翻盖按键手机都可以卖到几百元。1月7日， 21世纪经济报道记者线下走访发现，某些型号的CCD一台甚至卖至上千元。曾经的"电子垃 圾"摇身一变，成为千元潮品。一些品牌也利用"回忆杀"，轻松收割年轻人的钱包。 老物件的性能不算好，有的价格也不算便宜，为何年轻人仍愿意为"怀旧"买单？ 老物件翻红，电子垃圾变千元潮品 年轻人越来越吃"怀旧"这一套了。 刚过去不久的跨年晚会上，一大波老歌让一众90后、95后直呼"爷青回"；《甄嬛传》《知否》 等经典老剧被盘到包浆，在抖音上养活大批二创博主，评论区有人留言："真想跪下来求自己 不要再看了。 " 不仅是听老歌、看老剧，年轻人还爱上了老物件。21世纪经济报道记者发现，截至1月6日，在 小红书上，话题 #今天玩CCD了吗 #阅读量超9 .7亿； #黑胶唱片 #阅读量超5 .7亿； #古董手 机 #阅读量超2 .4亿； #怀旧小霸王游戏机 #阅读量超4720 .6万。 据闲鱼数据显示，2025年1—3月，中式梦核单品销量环比上涨70%，其中"95后"买家占比 80%。CCD相机的热度 ...

"我一直有双隐形的翅膀……"粉色透明随身听轻轻一响，耳机里播放着千禧年代的流行热曲；手摇留声 机的唱针摩擦唱片，飘出上世纪八九十年代的经典老歌——这看似"穿越"的行为，却是当下不少年轻人 的日常。 祝莹晰 徐佩玉 《人民日报海外版》(2025年12月11日 第 04 版) 童年IP的火爆不仅体现在玩具、盲盒，也延伸到饮品、服饰及各种联名周边。以1959年问世的"芭比"为 例，尽管诞生于半个多世纪前，却仍受当代年轻人喜爱。出生于2002年的小刘收藏了一整柜的芭比周 边。她说，芭比早已超越玩偶本身，其所代表的勇于追求梦想的精神，至今仍能为她带来力量和启发。 在不少年轻人看来，这些老物件是独特的、有故事的。"买一台100年前的留声机，再买个唱片，能在家 随时听到百年前的声音。我特别喜欢这种穿越感，也愿意让孩子从老物件里了解历史。"在商店中挑选 产品的陈平哲如是说。一位CCD爱好者说，相比于手机，CCD需要手动对焦、调节距离，过程较慢， 但这也令拍摄的瞬间具备了更强的参与感、留下了更深的记忆。相较于高清相机，CCD低像素带来的 颗粒感和模糊、朦胧的质感，能把人短暂带回到千禧年。 复古潮流的兴起，在很大程度上也受到了社 ...

近年来，留声机、CCD相机（使用CCD图像传感器的早期数码相机）、小霸王游戏机等复古物件 重新流行，猪猪侠、哆啦A梦、蜡笔小新、维尼熊等童年IP联名款商品出现在商场货架上，芭比和魔卡 少女樱元素成为年轻人的穿搭灵感来源。一股跨越年代的复古风，正在当下年轻消费者中悄然升温。 在北京潘家园旧货市场经营复古物件商店20多年的梁秀兰明显感受到了这一趋势。"这几年，年轻 人的品味在不断变化，大概占复古老物件消费人群的1/3，一些00后也会来购买。"她说，许多年轻人会 购买留声机、放映机等老物件放在家里，提高生活格调。 童年IP翻红，留声机等老物件再度流行—— 年轻人为何爱上"复古风" "我一直有双隐形的翅膀……"粉色透明随身听轻轻一响，耳机里播放着千禧年代的流行热曲；手摇 留声机的唱针摩擦唱片，飘出上世纪八九十年代的经典老歌——这看似"穿越"的行为，却是当下不少年 轻人的日常。 复古潮流的兴起，在很大程度上也受到了社交媒体的推动。《家有儿女》等20年前的老剧在短视频 平台上重现；《倩女幽魂》《千与千寻》等经典电影再次登上大银幕，引发观影热潮，不少年轻观众在 社交平台分享"第一次在电影院看见这些电影"的独特体验。在社交媒 ...

Core Insights - The camera rental market in Jinan is experiencing a surge in demand ahead of the National Day and Mid-Autumn Festival holidays, with many consumers opting for rentals over purchases due to changing consumption habits and the desire for cost-effective solutions [4][12] - The trend of "scene-based demand" is becoming prominent, with consumers renting cameras for specific events such as concerts, photo shoots, and travel, reflecting a shift in how people utilize camera equipment [6][7] Group 1: Market Demand and Trends - The rental demand for portable action cameras has increased by 600% compared to the same period last year, indicating a significant shift in consumer behavior towards renting [5] - The majority of renters are young adults aged 20-30, with 63.5% of this demographic showing a preference for renting digital products [5][10] - The rental market is evolving from seasonal spikes to a more consistent demand driven by various events and experiences, with consumers now renting for specific needs rather than just holidays [7][10] Group 2: Consumer Behavior and Preferences - Consumers are increasingly adopting a rational consumption mindset, focusing on the usage value of products rather than ownership, as evidenced by the popularity of short-term rentals [9][12] - The average rental cost for high-end equipment is significantly lower than the purchase price, making rentals an attractive option for consumers who want to avoid idle equipment [9] - The introduction of no-deposit rental options is lowering barriers for consumers, encouraging more people to rent rather than buy [9][10] Group 3: Industry Adaptation and Services - Rental companies are adapting by offering additional services such as equipment tutorials and rental-to-sale options, enhancing customer experience and satisfaction [11] - The industry is facing challenges such as potential fraud and deposit disputes, prompting a need for better practices and customer education [11] - The growth of the rental market is part of a broader trend towards a circular economy, where the focus is on usage rather than ownership [12]

Core Insights - Nostalgia is evolving from a passive sentiment to an active behavior among young consumers, driven by the need for psychological defense against uncertainty, self-identity reconstruction, and resistance to the fast-paced societal changes [2][3][4] Group 1: Nostalgia as a Cultural Mechanism - Nostalgia has the ability to transcend time and is consistently activated across generations, serving as a long-tail preference for self-expression [3][4] - The appeal of nostalgic content is being transformed into a participatory expression mechanism, where products are not just functional but serve as emotional symbols [3][4][7] - Nostalgia is embedded in platform algorithms, becoming a stable content generation formula that is easily replicable and scalable [4][5] Group 2: Commercial Space and Nostalgia - Commercial spaces are shifting from merely replicating nostalgic aesthetics to becoming platforms for content generation, focusing on emotional responses rather than strict historical accuracy [8][9] - Successful nostalgic markets organize spaces based on emotional states rather than chronological timelines, enhancing user engagement and dwell time [9][10] - The role of commercial spaces is evolving to support collaborative expression, allowing consumers to become active participants in content creation rather than passive observers [10][12] Group 3: Misconceptions and Upgrades in Nostalgic Marketing - Common misconceptions in nostalgic marketing include relying on static themes, outsourcing content creation, and maintaining a rigid operational structure [14][16] - Upgrading these misconceptions involves creating dynamic, participatory environments that encourage user-generated content and emotional engagement [16][18] - The focus should be on fostering a collaborative ecosystem where diverse expressions can thrive, rather than enforcing a singular nostalgic narrative [12][13][18]

Core Insights - The article highlights the emergence of new consumption trends in China's capital market, exemplified by the popularity of niche products like LABUBU blind boxes and "ancient gold" necklaces, leading to significant stock price increases for companies involved [2] - It emphasizes that consumer demand is evolving rather than diminishing, with a focus on emotional and situational factors influencing purchasing decisions [4][5] - The article discusses the challenges faced by traditional e-commerce platforms in adapting to fragmented and personalized consumer needs, indicating a mismatch between supply and demand [5][6] Group 1: Consumer Trends - There is a shift towards diversified and stratified consumption, where purchasing motivations are becoming more specific and emotional [5] - Consumers are increasingly selective about their spending, questioning "who to spend on" and "why to spend" [4] - The resurgence of products like CCD cameras illustrates a trend where outdated technology can become popular due to its emotional appeal to younger consumers [2] Group 2: E-commerce Challenges - Traditional e-commerce systems are struggling to keep pace with evolving consumer demands, relying on outdated models that do not accommodate the dynamic nature of consumer preferences [5][6] - Small and medium-sized businesses face significant barriers in innovating and launching new products due to high upfront costs and competitive pressures from larger brands [6] - The current e-commerce landscape creates a paradox where the abundance of products does not translate to consumer satisfaction, as many feel there is "nothing to buy" [6] Group 3: Pinduoduo's Strategy - Pinduoduo is shifting its focus from a traffic-driven model to enhancing "transaction efficiency" and addressing supply-demand relationships as a core reform strategy [7][8] - The company has launched a "New Quality Merchant Support Plan" and a "100 Billion Support" initiative aimed at optimizing supply-side structures and empowering small businesses [8][12] - Pinduoduo's approach includes resource and traffic equality, where brand recognition and advertising budgets are not the primary factors in product visibility, instead focusing on genuine consumer behavior [11][12] Group 4: Long-term Vision - Pinduoduo aims to reverse traditional growth distribution mechanisms by preemptively organizing demand and providing support to producers, thus reducing risk for small businesses [12][13] - The platform seeks to redefine its role from a mere intermediary to a partner in the supply chain, facilitating innovation and collaboration with merchants [13] - This long-term strategy emphasizes the potential of Chinese manufacturing and the adaptability of small businesses, positioning Pinduoduo as a stabilizing force in the e-commerce industry [13]

Core Insights - The rise of "emotional consumption" is becoming a significant trend in China, with the market expected to exceed 20 trillion yuan by 2025, transitioning from a niche to a mainstream economic force [1] Group 1: Emotional Consumption Trends - Emotional consumption is characterized by the purchase of items that provide immediate emotional satisfaction, such as stress-relief toys, flowers, and nostalgic items like CCD cameras [1][9] - Young consumers are increasingly engaging in trends like blind box purchases, figurine collections, and claw machines, which offer a sense of joy and satisfaction [4][6] - The emotional value attached to products is reshaping consumer perceptions, with items like CCD cameras gaining popularity due to their unique nostalgic appeal [9][11] Group 2: Experiences and Emotional Value - Live experiences, such as concerts and sports events, are highly valued for their ability to provide emotional release and joy, with consumers willing to invest significant time and money for these experiences [8][16] - The emotional satisfaction derived from activities like claw machines is linked to the thrill of chance and achievement, enhancing the overall consumer experience [6][16] - AI applications are emerging as tools for emotional support, providing companionship and understanding, thus fulfilling unmet emotional needs in modern society [14][15] Group 3: Consumer Behavior and Market Implications - The trend of "paying for emotional value" reflects a shift in consumer behavior towards seeking fulfillment and meaning in purchases, especially in a fast-paced and complex emotional landscape [16] - Consumers are encouraged to maintain discernment in their spending, particularly regarding virtual goods, while also recognizing the importance of emotional satisfaction in their purchases [16]

Core Viewpoint - The rise of "tear-off film" (撕拉片) in the Chinese entertainment industry has become a new trend among celebrities, leading to increased engagement and popularity on social media platforms. This trend reflects a shift towards valuing unique, non-digital photography experiences, which resonate with younger audiences seeking nostalgia and authenticity [1][21][60]. Group 1: Celebrity Engagement - Celebrities like Yu Zheng and Liu Shishi have embraced the "tear-off film" trend, generating significant online buzz and engagement [1][6]. - The trend has led to a surge in popularity for various stars, with many posting their own "tear-off film" photos, resulting in high interaction rates on social media [10][15]. - The phenomenon has been described as a new way for stars to showcase their beauty, with the "tear-off film" serving as a unique aesthetic tool [12][28]. Group 2: Market Dynamics - The scarcity of "tear-off film" has driven up prices significantly, with some second-hand film packs selling for 1500 to 2000 yuan, marking an increase of over 28 times compared to their original price [28][31]. - The demand for "tear-off film" has led to a booming market, with related topics on platforms like Xiaohongshu and Douyin garnering billions of views [21][43]. - The trend has transformed "tear-off film" into a sought-after collectible, akin to luxury items, with some businesses reporting a 30% increase in revenue from related services [31][60]. Group 3: Cultural Significance - The "tear-off film" trend reflects a broader cultural movement among younger generations who are increasingly drawn to retro and analog photography as a form of self-expression [58][66]. - The unique characteristics of "tear-off film," such as its manual development process and the unpredictability of results, create a sense of nostalgia and emotional connection for users [22][67]. - This trend highlights a growing resistance to digital perfection, with consumers valuing the artistic and experiential aspects of photography over mere clarity [64][68].

Core Insights - The resurgence of "pull-apart film" photography has gained immense popularity among young people, driven by nostalgia and the influence of celebrities on social media [1][5][6] Group 1: Market Dynamics - The price of pull-apart film has skyrocketed, with a box that used to cost around 70 yuan now being sold for over 1000 yuan on second-hand platforms, leading to the term "paper Moutai" [2] - The cost of taking a single pull-apart photo can exceed 300 yuan, with some studios charging as much as 758 yuan for just two photos, reflecting the scarcity and high demand for this unique photography style [1][5] Group 2: Consumer Behavior - Young consumers are willing to pay high prices for pull-apart film due to its perceived scarcity and the unique experience it offers, which contrasts with the convenience of digital photography [5][6] - The emotional value and the desire for unique experiences drive young people to engage with this retro photography trend, despite the high costs involved [5][6] Group 3: Industry Trends - The photography industry is experiencing a "renaissance," with vintage items like CCD cameras becoming popular again, as they offer a distinct aesthetic that appeals to consumers tired of digital uniformity [6][8] - The trend towards retro photography is seen as a rebellion against the over-saturation of modern photography techniques, fulfilling a demand for differentiation and personalization in visual art [8][9]