Workflow
复合业态
icon
Search documents
杭州实体书店成“度假”顶流地
Mei Ri Shang Bao· 2025-05-07 00:14
Core Insights - The article highlights a significant increase in foot traffic at bookstores in Hangzhou during the May Day holiday, with visitor numbers nearly doubling compared to regular days [1][2] - Bookstores are evolving into cultural consumption hubs by integrating reading, coffee, creative products, and events, thus enhancing the urban cultural landscape [1][3] Group 1: Foot Traffic and Customer Demographics - Bookstores like Xixifu and Weicao have reported a more than 50% increase in coffee sales, with overall foot traffic rising by over 20% compared to the same period last year [2] - The average daily customer count at Xixifu increased from around 400-500 to 800-900 during the holiday [2] - The customer demographic has diversified, attracting a wider age range from young adults to seniors, unlike previous years where the majority were children and accompanying parents [2] Group 2: Innovative Business Models - Bookstores are enhancing customer experience through innovative services and diverse offerings, such as themed sections and events, to attract more visitors [3] - Examples include Xixifu's special book and film sections and Tanyuwu's comic and toy displays, which appeal to younger audiences [3] - The trend indicates that bookstores must evolve their business models to survive, focusing on a combination of retail and experiential elements to draw in customers [3]