记者探访看到，约80平方米的空间可容纳20人用餐，举目所及的木质装修、水磨石地板、暖黄灯光，营 造出复古气息。店内正在循环播放着周杰伦的歌曲，墙面装饰着台湾热门景点和夜市照片，还有众多台 湾知名歌手的CD。翻开菜单，阳明山三杯鸡、士林沙茶牛肉、宜兰鱼蛋沙拉、长安东路炒水莲、林森 北五味鲍鱼……多元美味拼凑出宝岛美食地图。 中新社重庆10月2日电 题：台胞重庆掌勺"古早味"引食客热捧 中新社记者 钟旖 清点食材、掌勺颠炒、装盘上菜、热络招呼……国庆中秋假期，"85后"台胞庄承勋忙得连轴转。作为新 晋的台菜餐厅老板兼大厨，看着店内座无虚席，迎来一波客流高峰，其创业信心得到鼓舞。 来自台北的庄承勋已在餐饮行业摸爬滚打近20年。2021年，庄承勋到大陆寻找发展机遇，在一台式餐饮 店担任主厨。"重庆是个喜辣重麻的城市，最开始我做台餐很不自信，甚至想过退缩。"庄承勋直言，自 己用一年多时间了解当地饮食文化，在不断磨合中渐渐感受这座城市的包容，从而决定留下。 2025年8月底，经过多月筹备的"拢来·台湾Bistro"餐厅正式营业。看好大陆餐饮市场前景的庄承勋说， 这是一次顺势而为的创业，"想为在渝台胞提供一个想家时的去处， ...

据了解，本次活动由北京市商务局、朝阳区人民政府指导，北京市餐饮行业协会主办，作为"2025北京国际美食荟"的重要组成部分，旨在以"特色饮品+国际 美食"的创新联动，打造城市消费新场景。活动通过搭建高效的餐饮消费促进平台，有力提振了市场信心，助推餐饮企业创新转型；效促进文化、旅游与商 业服务业的深度融合，生动诠释了北京作为国际美食之都的包容与多元。 北京商报记者了解到，本届饮品小吃节深度融合数字化创新，通过北京市餐饮行业协会官方抖音号"跟着北餐协去打卡"，并联动多元自媒体矩阵进行现场直 播与精彩短视频拍摄，成功构建了线上线下联动的传播新格局。在线下，现场还特别设置了创意美食打卡装置与惬意的公园休闲布景，为消费者提供了丰富 的拍照分享社交场景，增强活动互动性和传播度。同时，各参展企业还带来了特色文创产品，让消费者在品尝美味之余，能更深入地了解品牌故事与文化内 涵。 北京商报讯（记者 张天元）9月26日，"2025北京国际饮品小吃节"在朝阳区悠唐购物中心东广场开幕。据介绍，本届饮品小吃节为期三天，汇聚40余家餐饮 企业的多款代表性饮品及百余款特色小吃，为最大化方便市民，活动展卖时间从每日上午10点持续至晚上9点，全 ...

今天分享的是：Nox聚星：2025年食品饮料行业全球网红营销趋势报告 报告共计：39页 2025年食品饮料行业全球网红营销趋势报告总结 N4 2025年食品饮料行业全球网红营销呈现多平台、多区域发展态势，且在营销模式、市场表现等方面呈现诸多鲜明特点，以下为核心内容总结。 在网红规模与分布上，Instagram、TikTok、YouTube三平台食饮类红人超590万，其中Instagram以307.19万遥遥领先，TikTok有181.90万且60万+专注带货， YouTube则相对较少。地域分布上，北美是主要地区，其次为欧洲、东南亚和亚太地区，Instagram平台聚集了超半数食饮网红，TikTok因受年轻人喜爱紧随 其后。量级方面，万粉左右的KOC达人是增长主力，远超中腰和头部网红；类型上，酒类达人数量多于食物、吃播类，烹饪类较少。 行业趋势方面，TikTok带货规模增长显著，2025年Q1表现强劲，美区月度总GMV超3千万美元，跻身行业TOP8。节点营销效果突出，越南、泰国受新年影 响，美区受圣诞影响，食饮销量均有明显增长。细分品类中，小吃和饮料销售额较高，在美区及泰国等东南亚市场畅销。市场表现上，马来西 ...

Core Viewpoint - Xi'an Catering Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, with a focus on improving operational efficiency and expanding sales channels to counteract market challenges [1][3]. Company Overview and Financial Indicators - The company did not distribute cash dividends or bonus shares for the reporting period [1]. - The total revenue for the first half of 2025 was approximately 306.57 million yuan, a decrease of 12.08% compared to the same period last year [3][5]. - The net profit attributable to shareholders was approximately -54.17 million yuan, showing an improvement of 9.19% from the previous year's loss [3]. Main Business Activities - The primary business includes catering services and industrial food processing, with nearly 100 outlets, many of which are historical and well-known brands in Shaanxi Province [3][4]. - The company offers a variety of local dishes, including Shaanxi cuisine, Cantonese cuisine, and other regional specialties [3]. Operational Performance - The company implemented various strategies to enhance operational efficiency, including product innovation and marketing campaigns targeting holiday seasons [4]. - The company focused on expanding online sales and collaborating with e-commerce platforms to increase revenue [4][5]. Financial Data Analysis - The revenue from catering services decreased by 17.68%, while revenue from manufacturing increased by 6.95% [5]. - The company’s total assets at the end of the reporting period were approximately 1.37 billion yuan, a decrease of 1.95% from the previous year [3]. Risk Management - The company outlined potential risks and corresponding measures in its management discussion section, emphasizing the importance of monitoring market conditions [1]. Competitive Advantages - The company has established a strong brand presence with multiple "Chinese Time-honored Brands" recognized by the Ministry of Commerce [4]. - The company has a skilled technical team and management personnel with extensive experience in the catering industry [4].

Group 1 - The core viewpoint of the articles highlights the resurgence of night-time consumption in urban areas, driven by policy incentives and innovative platform initiatives, leading to significant revenue growth for businesses [1][2][3] - The beverage brand "Ah Shui Da Bei Cha" reported that extending operating hours resulted in a double-digit month-on-month revenue increase, with some stores experiencing over 100% growth [1] - E-commerce platform Taobao Shanguo noted that weekend night snack orders in major cities doubled compared to the previous month, with sales of snacks, beer, and ice products increasing by over 200% [1] Group 2 - In Tianjin, the increase in tourists has led to longer wait times at restaurants, with some establishments extending hours until 3 AM to accommodate demand [2] - Various cities, including Shanghai and Tianjin, have issued consumer vouchers to stimulate spending, with significant participation from local businesses [2] - The integration of online and offline consumption through e-commerce platforms has enhanced the night economy, with over 640,000 stores reporting a more than 100% increase in night orders [2][3] Group 3 - Experts emphasize that the combination of policy support and platform innovation has significantly boosted consumer confidence and spending frequency, particularly in the restaurant sector [3] - The issuance of consumer vouchers has effectively stimulated demand across multiple categories and scenarios, enhancing overall market activity [3] - The government and platforms' efforts to inject "new vitality" into consumption have translated into actual increases in consumer spending capacity [3]

Core Insights - The report indicates that the performance index of China's catering industry in June is 49.98, showing a slight increase of 0.56, but still reflects a continuous micro-contraction trend over the past 11 months, indicating a period of overall recovery and structural adjustment [1][2] Industry Performance - The current index for the catering industry in June is 45.84, with a month-on-month increase of 1.23. The store profitability index is at 46.16, and the customer flow index is at 49.23, reflecting increases of 1.56 and 5.78 respectively. However, the store sales index is at 43.30, and the employment scale index is at 44.65, showing decreases of 2.01 and 0.44 respectively [1][2] - Despite an increase in customer visits, the average spending per customer has decreased due to intensified market competition, changing consumer habits, and ongoing promotional activities [1] Future Expectations - Survey data indicates a positive outlook for the catering industry in the coming month, with all indicators above neutral levels. However, the employment scale expectation index and investment expectation index are nearing critical values, suggesting that some catering enterprises face challenges in expansion and human resource allocation [1][2] Segment Performance - In June, the performance indices for Chinese fast food, casual dining, snacks, and beverage sectors are above neutral levels, at 51.80, 53.58, 51.05, and 50.08 respectively, with all expected indices above 53, indicating a sustained positive trend [2] - Conversely, Western dining and bakery sectors have performance indices of 43.91 and 41.56, significantly below neutral levels, affected by market environment changes, industry competition, and seasonal fluctuations [2] Store Size Dynamics - Over the past 12 months, large stores have shown greater volatility in performance indices, stabilizing above neutral levels since March, while small stores have remained slightly below neutral levels. This indicates that large stores are more sensitive to market changes and can proactively adjust strategies, while small stores can quickly adapt operational strategies to mitigate losses [3] Investment Outlook - Despite the ongoing micro-contraction in the catering industry, the investment expectation index and quarterly expectation index have remained above neutral levels for 12 consecutive months, reflecting optimism among enterprises and stores regarding the industry's development prospects, supported by policy backing and market recovery trends [4]

Group 1 - The core viewpoint emphasizes the importance of consumer trust and the impact of public sentiment on consumer-facing companies, highlighting the need for effective brand management and crisis response strategies [1] - The article discusses the establishment of a quantitative scoring mechanism for companies' public sentiment management, which includes four primary indicators and 14 secondary indicators, aimed at evaluating corporate responses to public events [1] Group 2 - The incident involving a baby being asked to leave the Shanghai Zoo for drinking milk has raised significant public debate about the balance between rules and human considerations in public spaces [6] - The Shanghai Zoo acknowledged shortcomings in staff service awareness and handling of the situation, committing to improve service facilities and staff training [5] - The food safety issues reported at the burger chain 牛约堡 (Niu Yue Bao) highlight serious concerns beyond mere hygiene, posing risks to consumer health and potentially damaging the brand's reputation [10] - 牛约堡 has a history of food safety complaints, indicating a pattern that could lead to a broader trust crisis within the industry if not addressed effectively [11]

Group 1 - The sales of cooling products are rapidly increasing due to high summer temperatures, contributing to the vitality of the summer economy [1] - In Harbin, Heilongjiang Province, air conditioner sales have surged, with installation services experiencing long wait times, extending to the end of July [2][4] - The ice production facility in Bengbu, Anhui, is operating at full capacity, producing approximately 70 tons of ice daily to meet the increased demand during the heatwave [5][7] Group 2 - The "cooling economy" in Hunan is thriving as temperatures approach 40°C, stimulating local consumption [8] - Indoor ice-themed amusement parks in Hunan have become popular summer destinations, attracting visitors with unique experiences [10] - In Xiaotang Village, Hunan, the average summer temperature is only 26°C, drawing tourists and boosting local economic activities through various businesses [12]

Core Viewpoint - The article discusses the emergence of a "small business era," emphasizing the importance of entrepreneurial thinking and the potential for various small business opportunities across different sectors [3][40]. Offline Entities - The article highlights the significance of basic consumer needs such as clothing, food, housing, and transportation, which form the foundation of most consumption scenarios [5]. - A case study is presented on independent rental agencies in rural areas, where the author identified a market gap due to low information dissemination and successfully facilitated rental transactions [8][9]. - The author shares experiences in the second-hand electric vehicle market, noting the potential for profit through buying, refurbishing, and reselling [10][11]. - The tourism industry is explored, particularly the role of local guides and the potential for personalized travel experiences, with earnings ranging from hundreds to thousands per day depending on the service provided [13][19]. Online Internet - The article discusses the challenges and opportunities in live streaming and e-commerce, emphasizing the importance of product sourcing and understanding market dynamics [34][35]. - It suggests that aspiring live streamers should start small, focusing on understanding the platform and audience before investing heavily in equipment and marketing [35]. - The author shares insights on becoming a coffee blogger, highlighting the importance of content creation and audience engagement for monetization through advertising and product sales [36][39]. Restaurant Industry - The article reflects on the challenges of the restaurant industry, including high competition and the need for effective operational strategies [23][24]. - It discusses the transition from franchise models to self-operated businesses, emphasizing the importance of understanding market demand and customer experience [24][25]. Street Vendors - The article notes the increasing trend of street vending as a low-cost entry point for aspiring entrepreneurs, providing a practical model for testing business ideas [26]. Technical Services - The author shares experiences in mobile phone repair, highlighting the potential for profit through refurbishing and reselling parts, as well as the importance of understanding supply chain dynamics [28][29][31]. Conclusion - The article concludes that the "small business era" is about enhancing personal happiness and creativity within one's capabilities, encouraging individuals to explore various business opportunities without being overly influenced by external factors [40][41].

Core Viewpoint - Beijing is experiencing a surge in unique consumer festivals and themed markets, driven by policy support and innovative marketing strategies, which are revitalizing urban consumption and enhancing the city's economic vitality [1][2][7] Group 1: Consumer Festivals and Themed Markets - The "Beijing Milk Culture Festival" and other themed markets like the "Carbon Water Carnival" and "Giant C Burger Festival" are attracting significant foot traffic and consumer engagement, particularly among office workers [2][5] - During the Dragon Boat Festival holiday in 2025, key monitored retail sectors in Beijing achieved sales of 4.18 billion yuan, a year-on-year increase of 1.6%, with a total foot traffic of 23.284 million in 60 key commercial areas, up 2.1% [2] Group 2: Policy Support and Market Integration - Beijing's government is promoting the integration of commerce, culture, tourism, and sports, with a focus on creating diverse and innovative consumer experiences through 14 key activities [5][7] - The "Hua Xi LIVE·Wukesong" area exemplifies this integration, hosting over 80 large events annually and attracting more than 20 million visitors, showcasing the potential of new consumption models [5] Group 3: Consumer Behavior and Market Challenges - Impulse buying is prevalent among consumers at these markets, with many attending for social experiences rather than planned purchases, indicating a need for more personalized offerings [6] - Despite the popularity of these events, challenges such as high operational costs and consumer complaints about value for money highlight the need for sustainable business models and enhanced policy support for small vendors [6][7]