Core Viewpoint - Major food delivery platforms, including Meituan, JD.com, and Taobao, have announced their voluntary commitment to implement the newly released national standard for food delivery platform service management, aiming to enhance service quality and protect the rights of consumers, merchants, and delivery personnel [1][4]. Group 1: Implementation of National Standards - JD.com, as one of the drafters of the national standard GB/T 46862—2025, has actively participated in its development and supports its core principles, which include fair competition, food safety, service quality improvement, and coordination of stakeholder rights [4]. - The company will integrate the standard requirements into its operational management and service processes, continuously optimizing platform rules to enhance the management of merchants and delivery personnel [4]. Group 2: Industry Impact - The implementation of this standard is seen as a catalyst for promoting regulatory management, quality service, rational competition, and ecological win-win scenarios within the food delivery industry [4]. - The commitment from these platforms is expected to contribute to a fair and orderly market environment, supporting the high-quality and sustainable development of the food delivery sector [4].

在促销规则方面，新标准要求平台坚持公平、透明原则，不得对交易条件相同的商户实施歧视性待遇。 平台必须保障商户自主选择权，提供"不参与平台促销"的选项，且不得将商户购买流量推广、使用指定 工具或参与其他活动作为设置促销门槛的前提条件。 针对部分平台强制或诱导商户促销的问题，《基本要求》明确禁止平台通过流量倾斜、优先配送承诺、 默认勾选促销功能、第三方施压等手段，变相强迫商户开展价格促销。同时，平台不得利用技术手段或 管理权限限制商户自主撤销已发起的促销活动，不得干预商户对促销价格的设定与调整。 新京报讯(记者陈琳)针对近年来外卖行业存在的"幽灵外卖"、非理性竞争以及外卖配送员权益保障不足 等问题，近日，市场监管总局正式发布推荐性国家标准《外卖平台服务管理基本要求》，对外卖行业长 期存在的促销乱象、成本转嫁、商户自主权受限等问题作出明确规范，旨在推动行业公平竞争与健康有 序发展。 《基本要求》强调，外卖平台开展价格促销活动时，相关成本应由平台自身承担，不得以任何形式转嫁 给商户或配送员。平台不得通过分摊工具捆绑收费、临时上调服务费等方式变相转移促销成本，切实减 轻商户与骑手负担。 此外，新规还对促销宣传行为作出规 ...

IT之家 12 月 4 日消息，针对近年来外卖行业存在的"幽灵外卖"、非理性竞争以及外卖配送员权益保障不足等问题，市场监管总局今日官宣发布实施推荐 性国家标准《外卖平台服务管理基本要求》（以下简称《基本要求》）。 《基本要求》立足行业实际，坚持"需求牵引、问题导向"，提出"四个聚焦、四个强化"，推动引导外卖平台同步深化整改。 聚焦平台内商户管理，强化主体责任落实。通过规范商户入驻审核、日常运营管理等环节，引导外卖平台切实履行对商户的服务与管理责任。支持 鼓励商户积极响应"互联网 + 明厨亮灶"有关要求，严守食品安全底线，守护消费者"舌尖上的安全"。 聚焦平台收费与促销行为，强化竞争秩序规范。明确平台收费规则及促销活动管理要求，督促引导外卖平台简化收费项目、规范促销行为，推动各 类收费信息透明化、促销规则合理化，营造公平有序的市场竞争环境。 聚焦平台用工管理，强化配送员权益保障。围绕劳动强度、职业关怀和社会保障等方面，提出合理确定劳动时间、完善职业培训体系、探索多元保 障方式等内容，助力健全配送员权益保障机制。 聚焦平台内争议处理，强化协商机制建设。督促平台建立完善消费者权益保护体系，完善消费者、商户、配送员等 ...

Core Viewpoint - The introduction of a new national standard for food delivery platforms aims to regulate service management, enhance service quality, and address issues such as "involution" competition and transparency in platform fees [1][2][4]. Group 1: Regulatory Framework - The State Administration for Market Regulation has drafted the "Basic Requirements for Food Delivery Platform Service Management (Draft for Comments)" to standardize service management practices [1]. - The draft focuses on key issues such as "involution" competition, opaque and unreasonable platform fees, "ghost deliveries," and insufficient protection for delivery personnel [1][2]. Group 2: Fee and Promotion Management - The draft proposes specific requirements for fee management, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [2]. - It also addresses "involution" competition by establishing requirements for price promotion management, ensuring promotional activities are transparent and rules are fair [2]. Group 3: Merchant and Delivery Personnel Management - The draft outlines systematic requirements for platforms regarding merchant management, emphasizing the establishment of a standardized admission mechanism and strict qualification audits for merchants [2]. - It focuses on protecting delivery personnel's rights, including social security, fair wages, working hours, and career development, promoting a sustainable rights protection mechanism [2][3]. Group 4: Overall Service Management Requirements - The draft sets overall requirements for platforms to operate legally, protect legal rights of all parties, maintain fair competition, fulfill social responsibilities, and promote multi-party governance [3]. - It emphasizes the need for coordination among various stakeholders in the food delivery industry, filling gaps in existing standards regarding stakeholder relationship management [3]. Group 5: Industry Impact - The development of a new national standard is expected to address societal concerns, promote a fair, orderly, and sustainable industry landscape, and enhance consumer trust and the overall image of the industry [4].