Core Insights - Beike (NYSE: BEKE; HKEX: 2423) reported its Q2 2025 financial performance on August 26, showing a total transaction volume (GTV) of 878.7 billion RMB, a year-on-year increase of 4.7% [1] - The company's net revenue reached 26 billion RMB, reflecting an 11.3% year-on-year growth, while net profit was reported at 1.307 billion RMB, with adjusted net profit at 1.821 billion RMB [1] Business Segments - The existing home business GTV reached 583.5 billion RMB, up 2.2% year-on-year, while the new home business GTV was 255.4 billion RMB, marking an 8.5% increase [1] - The home decoration and furnishing business generated net revenue of 4.6 billion RMB, a 13% year-on-year growth, and the housing rental service net revenue was 5.7 billion RMB, showing a significant increase of 78% [1] - In Q2, non-real estate transaction service net revenue accounted for 41% of total net revenue, achieving a historical high and establishing a diversified growth pattern [1]

Core Viewpoint - Beike-W (02423) reported a total net revenue of RMB 49.339 billion for the six months ending June 30, 2025, representing a year-on-year increase of 24.13%, while net profit attributable to Beike Holdings Limited decreased by 7.2% to RMB 2.157 billion [1] Group 1: Financial Performance - The net income for the first half of the year was RMB 49.339 billion, a 24.13% increase year-on-year [1] - Net profit attributable to Beike Holdings Limited was RMB 2.157 billion, a decrease of 7.2% year-on-year [1] - Basic earnings per share for ordinary shareholders was RMB 0.64 [1] Group 2: Business Strategy and Operations - The company is transitioning from scale-driven growth to efficiency-driven growth, leveraging AI technology and scientific management in property transaction services [2] - In the home decoration and furnishing business, the company is focusing on community cultivation and enhancing user trust and convenience through productized model homes [2] - The rental service is improving operational efficiency through product iteration and AI-driven operations [2] Group 3: Market Position and Growth - The platform's non-chain active store count increased by 36.8% year-on-year, and the number of non-chain active agents grew by nearly 24% [3] - Non-property transaction services accounted for 41% of total net revenue in the second quarter, marking a historical high [3] - The company has repurchased approximately USD 394 million in shares, representing about 1.7% of the total shares outstanding as of the end of 2024, and has increased the share repurchase authorization from USD 3 billion to USD 5 billion, extending the plan until August 31, 2028 [3]