Core Viewpoint - Beike is uniquely positioned in the real estate service industry, acting as a barometer for market conditions, yet it cannot dictate market direction [4][6]. Group 1: Market Conditions and Company Performance - The Chinese real estate market has faced significant challenges, leading to a slight revenue increase of 1.2% for Beike in 2025, but a substantial net profit decline [6][12]. - Beike's new home transaction GTV reached 890.9 billion, while the total volume of existing home transactions decreased by 4.2% to 21.5 trillion [12]. - The second-hand housing market saw a historic high in transaction volume, with a year-on-year growth of over 10% [12][13]. Group 2: Strategic Adaptations - Beike is transitioning to a new competitive stage focused on professional service capabilities and efficiency [8][56]. - The company has implemented the ACN (Agent Cooperation Network) model to standardize real estate transactions, allowing agents to collaborate and share profits based on contributions [16][17]. - Beike's internal philosophy emphasizes a neutral value perspective, promoting industry self-discipline and responsible practices among agents [20][21]. Group 3: Business Expansion and Growth - Beike's non-real estate transaction business reached a record high of 41% of total revenue, with home decoration and rental services growing by 4.4% and 52.8% respectively [29][40]. - The company is expanding its service offerings in home decoration and rental, aligning with consumer needs and market trends [33][36]. - Beike's rental business has seen a significant increase in managed properties, surpassing 730,000 units, with a profit margin of 8.6% [40][41]. Group 4: Long-term Vision and Challenges - Beike is focused on establishing a standardized system to adapt to market fluctuations and enhance transaction efficiency [23][56]. - The company is addressing the evolving demands of consumers, shifting from a price-centric model to one that prioritizes service quality and customer experience [58][62]. - Beike's leadership is committed to tackling difficult yet necessary industry challenges, ensuring the company's resilience in a more competitive and challenging market environment [46][63].

Investment Rating - The report maintains a "Buy" rating for the company [7][16]. Core Insights - The company reported a total revenue of 22.2 billion RMB in Q4, a year-on-year decrease of 28.7%, primarily due to a high base in 2024 [1]. - Adjusted net profit for Q4 was 520 million RMB, which was 12% lower than expected, impacted by one-time personnel optimization costs of approximately 700 million RMB [1]. - The company anticipates a 21% year-on-year decline in total revenue for Q1, but expects significant improvement in Q2 due to policy easing in Shanghai and ongoing enhancements in operational efficiency [1][5]. Revenue Breakdown - **Existing Home Business**: Revenue decreased by 39% year-on-year, with a GTV decline of 35% in Q4 [2]. - **New Home Business**: Revenue fell by 44% year-on-year, with GTV down 42% [2]. - **Home Renovation**: Revenue decreased by 12%, but losses narrowed to around 500 million RMB compared to 2 billion RMB in the previous year [3]. - **Rental Business**: Revenue increased by 18%, with a profit improvement to approximately 400 million RMB, and managed housing sources grew by 62% year-on-year [4]. Profitability and Forecast - The company has adjusted its revenue forecasts for 2026 and 2027 down by 11.7% and 10.2% respectively, mainly due to changes in rental income recognition [5][12]. - The adjusted net profit for 2026 is projected to be 6.29 billion RMB, reflecting a slight increase in adjusted net profit margin due to improved operational efficiency [12][14]. - The company aims for a revenue target of 85.8 billion RMB and an adjusted net profit of 7.66 billion RMB by 2028 [12][14]. Valuation - The target prices set for the company's stock are 21.24 USD for the US market and 55.17 HKD for the Hong Kong market, corresponding to a PE ratio of 27.3 times for 2026, which is above the global comparable company's average of 22.3 times [5][16].

Investment Rating - The report maintains a "Buy" rating for the company [7][16]. Core Insights - The company experienced a 28.7% year-over-year decline in total revenue for Q4, amounting to 22.2 billion RMB, primarily due to a high base in 2024. The adjusted net profit was 520 million RMB, which was 12% below expectations due to one-time personnel optimization costs of approximately 700 million RMB [1][5]. - The report anticipates a significant improvement in Q1, with total revenue expected to decline by 21% year-over-year, but with signs of recovery in the real estate market, particularly in Shanghai [1][2]. - The company is expected to enhance its market share in the brokerage business by 1-2.5 percentage points in 2026, supported by ongoing store layout optimization and improved employee efficiency [1][2]. Summary by Sections Q4 Performance - Total revenue for Q4 was 22.2 billion RMB, down 28.7% year-over-year, aligning with Bloomberg consensus expectations. Revenue from existing homes, new homes, home decoration, and rental services decreased by 39%, 44%, 12%, and increased by 18% respectively. The gross margin fell by 1.6 percentage points to 21.4% due to a lower proportion of high-margin brokerage income [1][11]. Existing Home Business - The existing home GTV decreased by 35% in Q4, which was 0.7% worse than expected. Revenue from this segment fell by 39%, primarily due to a decline in monetization rates and an increase in non-chain GTV. However, signs of marginal improvement are expected in Q1 2026, with a potential stabilization in prices [2][12]. Home Decoration Business - Revenue from the home decoration segment decreased by 12% in Q4, but losses narrowed to approximately 500 million RMB compared to 2 billion RMB in 2024. The report expects improvements in this segment as the existing home market recovers [3][12]. Rental Business - The rental revenue grew by 18% in Q4, with profits improving to around 400 million RMB. The number of managed rental units exceeded 700,000, a 62% year-over-year increase. The report suggests that the rental business can partially offset the weakness in the overall real estate market [4][12]. Profit Forecast and Valuation - The revenue forecast for 2026 and 2027 has been reduced by 11.7% and 10.2% respectively, primarily due to changes in rental revenue recognition. The adjusted net profit estimates for 2026 and 2027 have been slightly lowered to 6.29 billion RMB and 7.21 billion RMB respectively. The report introduces a forecast for 2028, projecting revenues of 85.82 billion RMB and adjusted net profits of 7.66 billion RMB [5][12][14]. - Target prices are set at 21.24 USD for the US stock and 55.17 HKD for the Hong Kong stock, reflecting a 27.3 times PE ratio for 2026, which is above the global comparable companies' average of 22.3 times [5][16].

Investment Rating - The report maintains a "Buy" rating for the company [8][15]. Core Views - The company is expected to experience a 27% year-on-year decline in revenue for Q4 2025, amounting to 22.8 billion RMB, with significant declines in existing homes, new homes, home decoration, and rental income [1]. - Adjusted net profit is projected to decrease by 64% year-on-year to 4.8 billion RMB for Q4 2025, leading to a downward revision of revenue and profit forecasts due to a slowdown in the real estate industry's recovery [1]. - The company anticipates marginal improvement in its brokerage business in Q1 2026, driven by a decrease in second-hand housing listings, which may alleviate downward pressure on housing prices [1]. - For 2026, the company expects a market share expansion of 1-2.5 percentage points in its brokerage business, with significant profit margin recovery through personnel optimization and targeted marketing strategies [1][3]. Revenue and Profit Forecasts - Revenue forecasts for 2025-2027 have been adjusted to +0.1%/-6.2%/-9.6%, primarily due to limited upside in the brokerage business's take rate and a slight slowdown in market share expansion [11]. - Adjusted net profit estimates for 2025-2027 have been reduced by 12.9%/14.3%/20.9% to 5.02 billion RMB, 6.3 billion RMB, and 7.39 billion RMB respectively, reflecting increased personnel optimization costs and revenue adjustments [11][13]. Business Segment Insights - The existing home and new home revenue is expected to decline by 34% and 37% year-on-year respectively for Q4 2025, while the rental business is projected to see a smaller decline of 2% [3]. - The rental business is expected to show resilience, with a projected increase in the number of rental units by 200,000 to 300,000 in 2026, which may enhance profit contributions [4]. - The home decoration segment is undergoing structural adjustments, with a focus on optimizing store structures and reallocating personnel from brokerage to decoration services to improve efficiency [5]. Valuation - The target prices for the company's US and Hong Kong stocks are set at 21.85 USD and 56.07 HKD respectively, corresponding to a 27.8 times PE ratio for 2026, which is above the global comparable company's average of 22.8 times PE [15][16].

Investment Rating - The report maintains a "Buy" rating for the company [8][15]. Core Insights - The company is expected to see a 27% year-on-year decline in revenue for Q4 2025, amounting to 22.8 billion RMB, with significant declines in existing homes, new homes, home decoration, and rental income [1]. - Adjusted net profit is projected to decrease by 64% year-on-year to 4.8 billion RMB [1]. - The report anticipates a marginal improvement in the brokerage business in Q1 2026, driven by a decrease in second-hand housing listings, which may alleviate downward pressure on housing prices [1]. - For 2026, the brokerage business is expected to expand its market share by 1-2.5 percentage points, with significant profit margin recovery anticipated [1][3]. Revenue and Profit Forecast - Revenue forecasts for 2025-2027 have been adjusted to +0.1% for 2025, -6.2% for 2026, and -9.6% for 2027, primarily due to limited upside in the brokerage business's take rate and a slight slowdown in market share expansion [11][13]. - Adjusted net profit estimates for 2025-2027 have been revised down by 12.9%, 14.3%, and 20.9% to 5.02 billion RMB, 6.3 billion RMB, and 7.39 billion RMB respectively [11][13]. Business Segment Performance - The existing home transaction services are expected to see a revenue decline of 34% year-on-year in Q4, while new home transaction services are projected to decline by 37% [3][12]. - The rental business is expected to show resilience, with a revenue decline of only 2% in Q4, and an anticipated addition of 200,000 to 300,000 rental units in 2026 [4]. - The home decoration segment is undergoing structural adjustments, with a revenue decline of 8% expected in Q4 [5]. Market Conditions - Recent policy changes in Shanghai are expected to boost market confidence, with the second-hand housing market showing resilience despite a 4% decline in transaction area across 22 cities [2]. - The new home market is showing signs of marginal improvement, with a 32% year-on-year decline in transaction area for 44 cities, a slight improvement from the 37% decline in Q4 [2]. Valuation - The target prices for the company's stock are set at 21.85 USD for the US market and 56.07 HKD for the Hong Kong market, corresponding to a 27.8 times PE ratio for 2026, which is above the global comparable company's average of 22.8 times [15][16].

Investment Rating - The report maintains a "Buy" rating for the company, Beike (BEKE), with a target price of HKD 58.37 for the Hong Kong stock and USD 22.45 for the US stock based on a 18x adjusted PE for 2026 [9]. Core Insights - The report highlights that the second-hand housing market is stabilizing, which positively impacts Beike's performance. In January 2026, the number of second-hand housing transactions in 79 cities increased by 33% year-on-year, indicating a potential rebound in the market [9][15]. - Beike's market share remains stable and is expected to grow, with a market share of 32% in 2025, up 1 percentage point from 2024. The company is well-positioned to benefit from market recovery in core cities [9][54]. - The report provides a sensitivity analysis for Beike's performance under different market scenarios for 2026, indicating a high confidence in earnings recovery driven by cost reduction and market improvement [9][64]. Summary by Sections 1. Market Stability and Performance Impact - The total residential transaction volume in 2025 was 1.4 billion square meters, down 5% year-on-year, but showed signs of stabilization when excluding policy effects from Q4 2024. The second-hand market accounted for 47% of this volume, marking a continuous increase over four years [13][14]. - In early 2026, the annualized second-hand transaction volume is projected to be 860 million square meters, a 24% increase from 2025, suggesting a strong start to the year [15][18]. 2. Core Business Resilience and Market Share Growth - Beike's estimated gross transaction value (GTV) for 2025 is projected at RMB 2.1 trillion, a decrease of 6% year-on-year, with Q4 2025 GTV expected to be RMB 432.3 billion, down 42% [20][29]. - The company has a long-term strategy focused on enhancing operational capabilities, with a significant portion of GTV (over 80%) coming from first and second-tier cities, which are expected to show market elasticity during recovery phases [39][42]. - Beike's market share in 2025 is estimated at 32%, with a stable growth trajectory despite market challenges, indicating strong defensive capabilities [54][62]. 3. Earnings Forecast and Valuation - The report outlines three scenarios for Beike's earnings in 2026: optimistic, neutral, and pessimistic, with expected adjusted net profits of RMB 87 billion, RMB 73 billion, and RMB 60 billion respectively, reflecting year-on-year growth rates of 59%, 33%, and 10% [67][71]. - The valuation is based on a general cash flow approach and adjusted PE method, with a target price reflecting the company's potential in a recovering market [9][64].

Investment Rating - The investment rating for the company is "Buy" [7][17]. Core Insights - The company achieved a net revenue of 23.052 billion yuan in Q3 2025, a year-on-year increase of 2.1%, while net profit decreased by 36.1% to 747 million yuan, primarily due to a decline in the proportion of high-margin businesses and a reduction in non-operating income [5][13]. - The company continues to optimize operational efficiency, with a total GTV of 736.7 billion yuan, remaining stable year-on-year. Cost rigidity has impacted profit margins, leading to a 1.3 percentage point decline in overall gross margin to 21.4% [13][17]. - The "two wings" business segments, home decoration and rental services, showed significant improvement, with rental income increasing by 45.3% year-on-year to 5.727 billion yuan, achieving profitability at the city level [5][16]. Summary by Sections Financial Performance - In Q3 2025, the existing home GTV was 505.6 billion yuan, up 5.8% year-on-year, but net income decreased by 3.6% to 5.991 billion yuan due to a higher proportion of GTV from agents [14]. - The new home GTV was 196.3 billion yuan, down 13.7% year-on-year, with net income declining by 14.1% to 6.639 billion yuan, reflecting a similar trend to the national residential sales decline [15]. - The company expects adjusted net profits for 2025-2027 to be 6.083 billion, 7.146 billion, and 8.095 billion yuan, respectively, with corresponding P/E ratios of 23x, 20x, and 17x [17]. Business Segments - Home decoration and rental services both achieved city-level profitability, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental services revenue at 5.727 billion yuan, up 45.3% year-on-year [16]. - The contribution margin for home decoration improved by 0.8 percentage points, while rental services saw a 4.3 percentage point increase in contribution margin [16]. Future Outlook - The company forecasts revenue for 2025-2027 to be 94.665 billion, 92.631 billion, and 96.035 billion yuan, with growth rates of 1.3%, -2.1%, and 3.7% respectively [18]. - The adjusted net profit is projected to decline by 15.5% in 2025, followed by increases of 17.5% and 13.3% in 2026 and 2027 [17][18].

Core Viewpoint - The company reported its Q3 2025 performance, showing a slight revenue increase but significant declines in net profit and Non-GAAP net profit compared to the previous year [4]. Group 1: Financial Performance - In Q3, the company achieved revenue/net profit/Non-GAAP net profit of 23.1/0.75/1.29 billion yuan, representing year-on-year changes of +2.1%/-36.1%/-27.8% [4]. - The company's revenue growth has been declining quarter by quarter throughout the year [5]. - The gross profit margin for Q3 was 21.4%, down 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share of the higher-margin new home business [7]. Group 2: Real Estate Segment - The second-hand housing segment saw GTV/revenue of 505.6/6.0 billion yuan in Q3, with year-on-year changes of +5.8%/-3.6% [5]. - The new housing segment reported GTV/revenue of 196.3/6.6 billion yuan, with year-on-year declines of -13.8%/-14.1% [5]. - The monetization rates for second-hand and new homes were 2.53% and 3.38%, respectively, remaining stable compared to the previous quarter [5]. Group 3: Home Decoration and Rental Business - The home decoration and rental businesses generated revenues of 4.3/5.7 billion yuan in Q3, with year-on-year growth of +2.1%/+45.3% [6]. - The profit margin for home decoration was 32.0%, up 0.8 percentage points year-on-year, attributed to improved procurement costs and efficiency [6]. - The rental business achieved a profit margin of 8.7%, up 4.3 percentage points year-on-year, mainly due to increased gross margins in the "worry-free rental" service [6]. Group 4: Cost Management - The sales/management/R&D expense ratios were 7.5%/8.1%/2.8%, showing year-on-year changes of -1.1/-0.3/+0.3 percentage points [7]. - The decrease in sales expense ratio was driven by reduced labor costs and lower marketing expenses due to operational efficiency strategies [7]. - The company continued to enhance shareholder returns, with Q3 share buybacks reaching 280 million USD, the highest quarterly buyback in nearly two years [7].

Core Insights - The company reported a total transaction value (GTV) of 736.7 billion yuan in Q3 2025, remaining flat year-on-year, with net revenue of 23.05 billion yuan, up 2.1% year-on-year, and a net profit attributable to shareholders of 750 million yuan, down 36% year-on-year [1][3] Financial Performance - In Q3 2025, the company's GTV for existing homes was 505.6 billion yuan, up 5.8% year-on-year, while new home GTV was 196.3 billion yuan, down 13.7% year-on-year [2] - The company achieved a gross margin of 21.4% in Q3 2025, a decrease of 1.3 percentage points year-on-year, with total sales, management, and R&D expense ratio at 18.4%, down 1.1 percentage points year-on-year [1] - The cash and cash equivalents, restricted funds, and short-term investments totaled 55.7 billion yuan at the end of Q3 2025, down 6.4% year-on-year [1] Business Segments - The company’s second-hand housing revenue was 6 billion yuan in Q3 2025, down 3.6% year-on-year, with a contribution profit of 2.33 billion yuan, down 8.4% year-on-year [2] - The home decoration and rental business saw significant growth, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental income at 5.73 billion yuan, up 45.3% year-on-year [2] Market Position and Outlook - The company maintains a strong market position with a stable brokerage business and improving profit margins in emerging sectors, leading to a "buy" rating [3] - The company has adjusted its revenue forecasts downward due to declining transaction volumes in the real estate market, with expected net profits for 2025-2027 revised to 3.6 billion, 5.4 billion, and 6.4 billion yuan respectively [3]

Core Viewpoint - The report from Everbright Securities indicates that due to ongoing pressures in the real estate industry, the profit forecasts for Beike-W (02423) have been revised downwards for 2025-2027, with expected net profits of 3.718 billion, 4.774 billion, and 5.820 billion yuan, representing decreases of 11%, 8%, and 4% respectively. The company, being a leader in real estate brokerage, is expected to benefit from a recovery in the real estate market, with significant growth potential in home decoration and rental sectors, maintaining a "Buy" rating [1]. Group 1 - In Q3 2025, the company reported revenues of 23.1 billion yuan, net profit of 750 million yuan, and Non-GAAP net profit of 1.29 billion yuan, showing year-on-year changes of +2.1%, -36.1%, and -27.8% respectively [2]. - The company's revenue growth is slowing down throughout the year, with Q3 showing a 2.1% increase year-on-year. The second-hand housing GTV was 505.6 billion yuan, with revenue of 6 billion yuan, reflecting a year-on-year change of +5.8% and -3.6% respectively [3]. - The new housing GTV in Q3 was 196.3 billion yuan, with revenue of 6.6 billion yuan, showing year-on-year declines of -13.8% and -14.1% respectively [3]. Group 2 - The home decoration and rental businesses achieved revenues of 4.3 billion and 5.7 billion yuan in Q3, with year-on-year growth of +2.1% and +45.3% respectively. Both segments have shown a gradual decline in revenue growth over the past two years [4]. - The gross profit margin for Q3 was 21.4%, down by 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share from the higher-margin new housing business [5]. - The company has been enhancing shareholder returns, with a share buyback amounting to 280 million USD in Q3, marking the highest quarterly buyback in nearly two years [5].