Investment Rating - The report gives a "Buy" rating for the company, Beike-W (2423.HK), with a current stock price of HKD 49.55 [1]. Core Views - Beike is a leading integrated online and offline real estate transaction service platform, with a strong foundation in real estate brokerage and a strategic focus on three wings: home decoration, rental services, and Beihome [6][11]. - The company is expected to achieve a total transaction volume of CNY 3.3 trillion in 2024, with net revenue reaching CNY 934.6 billion, marking a historical high [6][21]. - The company emphasizes shareholder returns, with a significant cash reserve and a share buyback plan in place [28]. Summary by Sections 1. Leading Integrated Real Estate Transaction and Service Platform - Beike began operations in 2001 and has expanded its services to include second-hand and new home transactions, home decoration, and rental services [11]. - The company has established a "one body, three wings" strategy, with a projected total transaction volume of CNY 3.3 trillion in 2024 [6][11]. 2. Real Estate Brokerage: Strong Leadership and Operational Advantages - Beike holds a dominant position in the real estate brokerage industry, with a total transaction volume of CNY 3.3 trillion in 2024, significantly ahead of competitors [51]. - The company has implemented the "True Source" standard and the ACN network, enhancing service quality and operational efficiency [54]. 3. Three Wings Business: Home Decoration, Rental, and Beihome Potential - The home decoration segment is rapidly growing, with a projected transaction volume of CNY 169 billion in 2024, reflecting a CAGR of 329.7% from 2021 to 2024 [6]. - The rental business has expanded significantly, with managed properties increasing from 70,000 in 2022 to 420,000 in 2024 [6]. 4. Profit Forecast and Investment Recommendations - The report forecasts EPS of CNY 1.58, CNY 1.83, and CNY 2.11 for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 28.7, 24.8, and 21.5 [7]. - The company is expected to maintain a stable commission rate in the new home market, while the second-hand home commission rate may face pressure [6].

Core Viewpoint - The company, Beike, reported strong growth in its real estate business, particularly in the second-hand housing and rental services sectors, despite a challenging market environment [1][2]. Financial Performance - For Q1 2025, Beike's total transaction volume for second-hand housing reached 580.3 billion RMB, a year-on-year increase of 28.1% [1]. - Net income from second-hand housing business was 6.9 billion RMB, up 20% year-on-year, while net income from new housing business was 8.1 billion RMB, reflecting a significant growth of 64.2% [1][2]. - The company's total net income for Q1 2025 was 16.4 billion RMB, an increase of 3.2% compared to the previous year [1]. Business Segments - The company has shifted its strategy to "one body, three wings," integrating real estate brokerage with home decoration and rental services, and adding a new segment, Beihome [2]. - Non-real estate transaction service revenue grew by 46.2% year-on-year, accounting for 35.9% of total net income, with home decoration revenue at 2.9 billion RMB (up 22.3%) and rental service revenue at 5.1 billion RMB (up 93.8%) [2]. Profitability - Beike's gross profit increased from 4.1 billion RMB to 4.8 billion RMB, a year-on-year growth of 17%, although the gross margin decreased from 25.2% to 20.7% [3]. - The increase in operating costs was noted, with external commissions and internal salaries rising significantly, leading to a higher cost structure [3]. Cash Position - As of March 31, 2025, Beike had a total balance of cash, cash equivalents, restricted funds, and short-term investments amounting to 54.8 billion RMB [4].