二季度，存量房业务GTV达到5835亿元，同比增长2.2%；新房业务GTV达到2554亿元，同比增长 8.5%；家装家居业务净收入达46亿元，同比增长13%；房屋租赁服务净收入达57亿元，同比增长78%。 二季度，贝壳非房产交易服务业务的净收入占总净收入比例达到41%，占比创历史新高。 据悉，2025年二季度，贝壳回购金额约2.5亿美元。今年上半年，贝壳累计斥资约3.94亿美元用于股票回 购，回购股数占2024年末已发行总股本的约1.7%。自2022年9月回购计划启动以来，截至2025年二季度 末，贝壳累计回购金额达20.2亿美元，累计回购股数约占回购计划启动前已发行总股本的10.3%。 新京报贝壳财经讯 （记者袁秀丽）8月26日，贝壳发布2025年第二季度财务业绩。报告期内，贝壳总交 易额（GTV）8787亿元，同比增长4.7%；净收入260亿元，同比增长11.3%；净利润为13.07亿元，经调 整净利润为18.21亿元。 与此同时，贝壳宣布已获董事会批准对现有股份回购计划进行进一步扩大及延长，回购授权由30亿美元 增加至50亿美元，回购计划期限延长至2028年8月31日。 ...

Summary of Conference Call on Beijing Real Estate Policy Industry Overview - The conference call discusses the real estate market in Beijing, with implications for Shanghai and Shenzhen as well. The focus is on the new policies aimed at revitalizing the real estate sector due to declining transaction volumes and land sales issues [1][4][5]. Key Points and Arguments 1. **Beijing's New Real Estate Policy**: The policy allows families outside the Fifth Ring Road to purchase an unlimited number of homes, and it relaxes public housing fund policies, increasing loan limits for second homes from 1 million to 1.4 million [3][10]. 2. **Reasons for Policy Implementation**: The primary reasons for the new policy include poor land sales performance and a significant drop in second-hand home transactions, which fell below the critical threshold of 15,000 units in July [4][8]. 3. **Impact on Market Dynamics**: The new policy is expected to stimulate demand from high-net-worth individuals and improve market conditions, shifting the investment logic from preemptive buying to a recovery phase [5][18]. 4. **Investment Recommendations**: The call recommends focusing on "I Love My Home" (a second-hand housing agency) and "New Town Holdings" (commercial real estate), predicting over 50% and potential doubling in stock prices, respectively [6][20]. 5. **Commercial Real Estate Opportunities**: With declining interest rates, commercial real estate is seen as a significant investment opportunity, with companies like New Town Holdings and China Resources Land highlighted as key players [19][21]. 6. **Market Performance Comparison**: In July, Beijing's second-hand home transactions dropped to 12,784 units, while Shanghai maintained a stronger performance with 19,337 units sold [7][11]. 7. **Future Policy Directions**: Future policies may include further relaxations in purchase restrictions, public housing fund policies, and adjustments to land supply to stimulate market activity [13][14]. Additional Important Insights - **Regional Focus**: Areas such as Haidian and Changping near the Fifth Ring Road are expected to benefit significantly from the new policies due to their strong purchasing power [9][12]. - **Long-term Market Outlook**: While short-term effects are anticipated, the long-term outlook suggests a continued divergence in market performance across different regions, with only select areas showing substantial recovery [11][12]. - **Potential for Further Policy Changes**: The call indicates that both Shanghai and Shenzhen are likely to follow suit with their own policy adjustments, albeit with different approaches and timelines [2][15][16][17]. This summary encapsulates the key discussions and insights from the conference call regarding the real estate market in Beijing and its implications for the broader industry.

Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Viewpoints - The report highlights that Chengdu has optimized its housing fund loan policies and canceled sales restrictions, aiming to promote a stable and healthy development of the real estate market [3][9] - The supply side focuses on improving quality and revitalizing existing stock, with measures to promote balanced regional development and enhance living conditions in non-core areas [3][9] - The demand side has seen a reduction in the down payment ratio for second homes and a phased cancellation of sales restrictions, which is expected to stimulate market activity [4][10] Weekly Data Tracking - New home transactions in 30 major cities showed a week-on-week increase of 22.6% but a year-on-year decrease of 8.5%, indicating ongoing pressure in the market [5][11] - Second-hand home transactions also faced challenges, with a year-on-year decline of 7.1% in the latest week, marking the first negative growth this year [5][11][12] Investment Suggestions - The report suggests focusing on two main areas for investment: leading real estate companies with strong land acquisition capabilities and well-structured land reserves, such as Poly Developments, and top real estate agencies benefiting from active second-hand home transactions, like I Love My Home [6][22]

Investment Rating - The industry investment rating is maintained at "Buy" [1] Core Viewpoints - Urban development is transitioning to a focus on improving existing stock and efficiency, with a need for policy support as demand continues to decline [3][4] - The recent Central Urban Work Conference highlighted the shift from rapid urbanization to stable development, emphasizing high-quality urban renewal and targeted improvements rather than large-scale expansion [3][4][9] Summary by Sections Policy Tracking - The Central Urban Work Conference held on July 14-15, 2025, marked a significant shift in urban development strategy, focusing on quality over quantity and setting goals for the next decade [3][4][9] - Emphasis on tailored, localized approaches to urban development, aiming for modern, resilient, and beautiful cities [4][9] Market Performance - New housing sales in 30 major cities saw a weekly transaction area of 119 million square meters, reflecting a year-on-year decline of 28% and a month-on-month decline of 14% [5][10] - Cumulative sales from January to July 2025 showed a 5.6% year-on-year decrease across major cities, with first-tier cities experiencing a slight increase while second and third-tier cities faced significant declines [5][10] Investment Recommendations - The report suggests that the "stop the decline and stabilize" policy remains unchanged, with ongoing demand pressures requiring policy support [6][19] - Key investment directions include focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, as well as top real estate agencies benefiting from active second-hand housing transactions [6][19]

Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - New and second-hand housing transactions continue to face downward pressure, highlighting the necessity for policy intervention [4][5] - The Beijing government has emphasized optimizing housing supply and enhancing consumption through a new action plan, focusing on land supply and housing fund policies [3][8] - The report anticipates that July will be a critical period for policy announcements, with the real estate sector entering a phase of policy-driven market dynamics [10] Summary by Sections Policy Tracking - The Beijing government issued a plan to boost consumption, aligning with previous housing policies, focusing on optimizing land supply and enhancing the housing supply system [3][8] - The plan includes measures to support housing fund withdrawals for down payments and promote smart community developments [3][8] Weekly Data Tracking - New housing transactions in 30 major cities reached 1.37 million square meters in the week ending July 11, down 20% year-on-year and 48% month-on-month [4][9] - Second-hand housing transactions in 13 cities were 1.43 million square meters, reflecting a 12.8% year-on-year decline [4][9] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, such as Poly Developments [6][21] - It also recommends monitoring top intermediary firms benefiting from active second-hand housing transactions, like I Love My Home [6][21]

Core Viewpoint - The company announced that senior management personnel, Ms. Gao Xiaohui, has completed her share reduction plan, which aligns with previously disclosed intentions [1] Summary by Relevant Sections Share Reduction Details - Ms. Gao Xiaohui reduced her holdings by 665,700 shares, representing 0.03% of the company's total share capital [1] - The average price for the share reduction was 3.2 yuan per share [1] - After the reduction, Ms. Gao holds 2,046,400 shares, which is 0.09% of the total share capital [1] Compliance and Impact - The share reduction was conducted in accordance with relevant laws and regulations [1] - The reduction does not affect the company's control or ongoing operations [1]

Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - The report highlights that new and second-hand housing transactions are slowing down year-on-year, indicating a need for continued policy support to stimulate demand [4][6] - The Beijing government is actively optimizing real estate policies to enhance housing supply and improve living conditions for residents [3][8] Summary by Sections Policy Tracking - On July 1, the Beijing government held a meeting to discuss advancing housing policies, emphasizing a multi-supplier and multi-channel housing supply system [3][8] - The focus is on improving the quality of housing and ensuring adequate land supply near transportation hubs and employment centers [3][8] Transaction Data - In June, Beijing's second-hand housing transactions reached 16,800 units, showing a year-on-year increase of 2.3% but a slowdown compared to previous months [4][6] - For new homes, the transaction area in 30 major cities was 2.63 million square meters, reflecting a year-on-year decrease of 20.8% [5][9] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and reasonable land reserves, such as Poly Developments [6][15] - It also recommends attention to major intermediary firms benefiting from active second-hand housing transactions, like I Love My Home [6][15]

Core Insights - The article highlights the rising popularity of west-facing apartments among young people, who view them as a hidden gem for achieving "sunset freedom" despite traditional views that consider them less desirable [1][3]. Group 1: Market Trends - West-facing apartments have become a trending choice among young professionals, particularly those who work in busy urban areas and have a lifestyle that involves late hours [3][4]. - In the past two years, specific neighborhoods like Huating Garden, Jiulong Garden, and Baihuan Garden have seen a significant increase in transactions of west-facing apartments, with each community surpassing 100 sales in 2024 [3][4]. Group 2: Economic Factors - The affordability of west-facing apartments is a key attraction for young buyers facing economic pressures in large cities, making them a viable option for those seeking cost-effective living spaces [4][5]. - Data from Beike indicates that in Jiulong Garden, 39% of the transactions in the first half of 2025 were for west-facing units, reflecting their growing appeal [5]. Group 3: Pricing Dynamics - Pricing for west-facing apartments tends to be lower compared to south-facing units, although factors such as floor level, layout, and location can significantly influence prices [5][6]. - For example, a 104.4 square meter west-facing unit in Jiulong Garden is listed at approximately 5.1 million yuan, while a comparable south-facing unit is priced higher at around 5.8 million yuan [5]. Group 4: Consumer Preferences - The experience of living in west-facing apartments varies based on design, surrounding obstructions, and floor level, which can affect the amount of sunlight received [6]. - Young buyers are encouraged to consider these factors carefully to make informed decisions rather than following trends blindly [6].

Investment Rating - The industry investment rating is maintained as "Buy" [3][9][33] Core Viewpoints - Sales area and amount have shown a continued decline, with the sales area in May decreasing by 3.3% year-on-year and the sales amount decreasing by 6% [5][11] - The decline in funds available to real estate companies has continued to expand, with a year-on-year decrease of 5.3% from January to May 2025 [6][20] - Real estate development investment has shown a downward trend, with a year-on-year decrease of 10.7% from January to May 2025 [7][21] - Land transaction area growth has slowed, but transaction amounts have maintained rapid growth, with a year-on-year increase of 34% in transaction amounts from January to May 2025 [8][26] Summary by Sections Sales Performance - From January to May 2025, the total sales area of commercial housing was 353 million square meters, a year-on-year decrease of 2.9% [5][11] - The sales amount for commercial housing was 3.41 trillion yuan, a year-on-year decrease of 3.8% [5][11] Funding Sources - The funds available to real estate companies saw a significant decline, with a single-month decrease of 10.1% in May 2025, marking the largest drop of the year [6][20] - Personal mortgage loans decreased by 8.5% year-on-year, while domestic loans turned negative with a decrease of 1.7% [6][20] Investment Trends - Real estate development investment completed from January to May 2025 was down 10.7% year-on-year, with a single-month decrease of 12% in May [7][21] - New construction area decreased by 22.8% year-on-year, while the construction area showed a slight improvement [7][21] Land Transactions - The supply and transaction area of residential land in 100 major cities decreased by 14% year-on-year, while transaction amounts increased by 5% [8][26] - The average transaction premium rate in May was 7.4%, a decrease of 3.5 percentage points from April [8][26] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, as well as top intermediary agencies benefiting from active second-hand housing transactions [9][33]

Summary of the Conference Call for "我爱我家" (Woya Home) 2024 Performance Company Overview - The conference call discusses the performance and operational status of "我爱我家" for the year 2024, highlighting the challenges faced in a declining market and the impact of commission rate reductions in certain cities on the company's operations [3][5]. Key Financial Metrics - **Revenue**: Achieved 12.5 billion (125 亿元), a year-on-year increase of 3.7% [3][6]. - **Net Profit**: Approximately 73.41 million (7,341 万元), with a significant turnaround from losses in previous years. The net profit after excluding non-recurring items was about 41.42 million (4,142 万元) [3][5]. - **Fourth Quarter Performance**: The fourth quarter net profit reached 64.93 million (6,493 万元), with a non-recurring profit of 110 million (1.1 亿元), marking the highest quarterly profit in nearly two years [3][4]. Business Segment Performance - **Brokerage Business**: Revenue of 4.1 billion (41 亿元), a slight increase of 0.2% [6]. - **Asset Management**: Revenue of 6.2 billion (62 亿元), up 6.5% [6]. - **New Housing**: Revenue of 1.15 billion (11.5 亿元), a growth of 3.9% [6]. - **Commercial Leasing**: Revenue of 2.44 billion (24.4 亿元), an increase of 8% [6]. - **Market Share**: The market share in core cities is steadily increasing, with Shanghai's market share approaching 5% [3][7]. Market Dynamics - **Commission Rates**: The average commission rate for nationwide transactions decreased by 0.12 percentage points, primarily due to reductions in Beijing. However, rates in cities like Shanghai and Hangzhou remained stable or increased [3][8]. - **Transaction Volume**: In the first quarter of 2025, transaction volumes in core cities showed significant growth, with Beijing, Shanghai, and Hangzhou increasing by 36%, 46%, and 47% respectively [3][11]. Future Outlook - **2025 Projections**: The company expects non-recurring losses to further decrease, leading to more pronounced operating profits. The new housing market is anticipated to maintain rapid growth, supported by ongoing strategic adjustments [3][9][10]. - **Revenue Growth**: Revenue growth in 2025 is expected to exceed that of 2024, driven by increases in transaction volume, housing prices, and commission rates [3][15]. - **Cost Management**: The company aims to continue its cost reduction and efficiency improvement strategies, although the extent may not match the significant reductions seen in 2024 [3][15][16]. Technology and Innovation - **AI and Digitalization**: The company has invested over 1 billion (十亿) in digitalization over the past 3 to 5 years, achieving significant results in reducing labor costs and enhancing consumer experience through AI technology [3][17]. Rental Business Strategy - **Market Position**: The company has adapted its rental business strategy to the declining rental market by controlling lease lengths and ensuring quality assessments of rental properties [3][18]. New Housing Development - **Risk Management**: The company is cautiously re-entering the new housing development sector, having effectively managed risks and reduced accounts receivable from 1.5 billion (15 亿元) to 500 million (5 亿元) [3][19]. Store Expansion Plans - **Store Count**: The number of stores is expected to remain stable in 2025, with no aggressive expansion planned due to the need for capital to support potential short-term losses from new store openings [3][23]. This summary encapsulates the key points from the conference call, providing insights into the company's performance, market dynamics, and future strategies.