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丰田汽车(TM.US)战略转型:RAV4将采用全混合动力,关税风险成最大变数
智通财经网· 2025-05-21 07:05
Group 1 - Toyota has announced the discontinuation of the gasoline version of its best-selling RAV4 in the U.S. market, with the new generation only offering hybrid and plug-in hybrid versions, marking a significant step in its electrification strategy [1][4] - The current RAV4 hybrid model is a top seller among dealers, with a starting price of $32,300, only $3,000 more than the gasoline version, indicating strong consumer demand for hybrid vehicles [1] - In Q1 of this year, the sales share of electrified models from Toyota and Lexus in the U.S. reached 53%, a significant increase from 37% in the same period last year, highlighting the growing demand for hybrid vehicles [1] Group 2 - The new RAV4 will be the first model to feature the Arene operating system developed by Woven by Toyota, integrating advanced driver assistance and smart cockpit functions [4] - The RAV4's electrification will directly impact competitors like Honda CR-V and Nissan Rogue, which rely on overseas production, as Toyota maintains a diversified production strategy [4] - Despite the shift towards electrification, Toyota will continue to utilize its current 2.5L engine platform in other models, indicating a balanced approach to technology [4] Group 3 - Analysts view Toyota's strategic adjustment as a response to the surge in hybrid demand and a proactive measure against trade policy uncertainties, providing a new model for industry transformation [5] - Currently, 80% of Toyota's models available in the U.S. offer electric options, and the addition of a third pure electric vehicle model next year aims to address previous criticisms regarding its pace of electrification [5]