激发消费新活力 上海青年夜校助力青春经济发展 中新网上海11月24日电 (刘秦春 许婧 郑莹莹)2025上海青年夜校年度大展23日在上海普陀区举办。活动 现场发布《青年夜校助力青春经济发展十条举措》，发布2025年度"我最喜爱的十大夜校课程"，设置夜 校成果展演展示区、"半马苏河"青春经济潮聚场等。 2025年度"我最喜爱的十大夜校课程"涵盖香氛经济、宠物经济、体验经济等多种业态，反映了当下年轻 人的新兴消费喜好。 上海黄浦区青年夜校主理人朱振发现，越来越多青年在尝试将自媒体作为职业新选择，于是，打造 了"AI赋能——从0到1打造IP"课程。课程邀请拥有成熟自媒体账号运营经验的老师现场授课，带领学员 学习内容策划、AI工具辅助视频剪辑和文案生成、数据分析等。 目前，该课程已在上海黄浦区连续开设三期，每期20人名额供不应求。近期，该课程在临港新片区试点 扩班，报名人数突破50人。 此外，无人机培训、宠物食物等领域的课程也备受热捧。 本次活动现场发布《青年夜校助力青春经济发展十条举措》，围绕引领青春消费新风尚、打造青春经济 新场域、激发青春经济新动能、培育青春经济新业态、服务青年职业新发展五个方面，整合政策资源 ...

Group 1 - Shanghai's total retail sales of consumer goods reached 687.21 billion yuan in the first five months of 2025, marking a year-on-year growth of 1.4%, the first positive growth this year [1] - In May alone, Shanghai's retail sales totaled 151.67 billion yuan, with a year-on-year increase of 7.5%, an acceleration of 4.9 percentage points compared to April [1] - The recovery in retail sales is attributed to a combination of policies and activities, reflecting an overall economic recovery and improved consumer expectations [1][2] Group 2 - The "old-for-new" policy and related activities, including the "618" shopping festival, have significantly boosted consumer enthusiasm, contributing to the positive growth in retail sales [2] - From January to May, Shanghai's retail sales of goods reached 603.62 billion yuan, with a year-on-year increase of 1.9%, driven by strong growth in categories such as grain and oil (12.6%) and home appliances (8.2%) [2] - The implementation of a three-tier subsidy system for the "old-for-new" policy has led to over 11 million orders and sales exceeding 26 billion yuan, with a 100% month-on-month increase in recent home appliance orders [2][3] Group 3 - The "Five-Five Shopping Festival" launched in May featured nearly 100 shopping malls and around 3,600 brands, leading to significant retail growth in jewelry (12.7%), clothing (9.3%), and cosmetics (4.0%) [3] - The local cosmetics industry is experiencing rapid growth, with the "Oriental Beauty Valley" achieving an output value of 50.85 billion yuan in 2024, becoming a major hub for the cosmetics industry in Shanghai [3] Group 4 - The "Action Plan" outlines six major initiatives to enhance consumption, including increasing income for urban and rural residents, improving service quality, and promoting new consumption types [4] - The plan emphasizes the development of "self-indulgent consumption" and the cultivation of new consumption patterns, such as digital entertainment and health-related services [4][5] - The focus on service consumption is seen as a new growth point, with a need to align services more closely with consumer demands [5] Group 5 - Shanghai plans to allocate 500 million yuan in fiscal funds to stimulate service consumption, with 360 million yuan specifically for the restaurant sector, aiming to enhance the quality of dining experiences [5][6] - The city aims to leverage its cultural and creative industry advantages to attract more consumers and stimulate both service and physical consumption [6] - Strategies include promoting high-end cultural IP resources and integrating cultural events with consumer activities to create sustainable consumption patterns [6]