南京中华门夜晚的灯光秀 2025暑期旅游旺季收官之际，同程旅行发布了《2025暑期旅游消费新趋势盘点》。今年暑期，大众旅游消费呈现出品质升级的新趋势，民航首乘旅客规模 保持强劲增长，同时高品质酒店的预订热度增速显著快于经济型酒店。整体上，在亲子游继续保持稳定增长的同时，中心城市周末本地休闲及周边短途度 假需求旺盛，在当地暑期旅游市场居于主导地位。 暑期全国文旅消费呈现出了"历史遗迹""自然风光""展览展馆""动植物园"等多个热点。热度较高的景区主要有：九寨沟、赛里木湖、上海迪士尼度假区、 北京环球度假区、老君山风景区、珠海长隆海洋王（002724）国、黄山风景区、沈阳故宫、香港迪士尼、张家界天门山国家森林公园等。 民航暑期客运量创新高 来自航班管家的相关数据显示，今年暑期(7月和8月两个月)全民航的旅客运输量预计将达到1.5亿人次的历史新高。同程研究院相关分析认为，今年暑期国 内和国际热门航线的机票价格较为亲民，长线游选择飞机出行的性价比较高，显著拉动了民航客运量的增长，尤其是"首乘"旅客增幅明显。预计整个暑期 将有约600万人首次乘坐飞机出行，主要以儿童、学生及银发族为主。"首乘"旅客的快速增长是大众旅行消 ...

Core Insights - The report highlights a new trend in tourism consumption during the summer of 2025, indicating a shift towards quality upgrades in travel experiences [2] - The number of first-time air travelers is expected to reach approximately 6 million, primarily consisting of children, students, and seniors, marking a significant growth in the travel market [2][3] - The demand for mid-to-high-end hotel bookings has increased by over 40% compared to the previous year, outpacing the growth of budget hotel bookings [3] Group 1: Travel Consumption Trends - The overall passenger transport volume in civil aviation is projected to hit a historical high of 150 million during the summer [2] - The increase in international travel demand, particularly from non-first-tier cities, has led to a 26.3% year-on-year growth in international flight passenger volume in July, significantly higher than the 3.7% growth in domestic flights [3] - Local and surrounding weekend leisure travel has become a major source of tourists in central cities, with over 70% of hotel and scenic area visitors coming from local and nearby cities [4] Group 2: Hotel and Accommodation Insights - The "Weekend Escape Plan" launched by the company offers discount packages for transportation, hotels, and attraction tickets, effectively boosting weekend travel consumption in popular cities [4] - Cities with high hotel booking rates during the summer include Shenzhen, Guangzhou, Chengdu, Shanghai, Beijing, and others, with family-friendly accommodations in high demand [4] - The average length of stay in certain cities is close to 1.5 nights, exceeding the national average, indicating a willingness among consumers to spend more on quality accommodations [4] Group 3: Popular Destinations and Attractions - The report identifies several hot spots in cultural and tourism consumption, including historical sites, natural landscapes, and exhibition venues, with popular destinations like Jiuzhaigou and Shanghai Disneyland [5]