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(活力中国调研行)莆田鞋,帮你把“定制”的价格打下来了
Zhong Guo Xin Wen Wang· 2025-08-19 08:35
Core Viewpoint - The article highlights the transformation of the shoe manufacturing industry in Putian, China, through the implementation of large-scale personalized customization, enabled by industrial internet technology, which significantly reduces costs and enhances consumer accessibility to customized shoes [1][2]. Group 1: Personalized Customization - The process of personalized shoe customization involves a smart measuring device that collects foot data in 15 seconds, allowing for precise fitting recommendations [1]. - The entire production process for a customized shoe takes about two hours, with a production capacity of approximately 800 pairs per day by a team of 10 workers [2]. Group 2: Cost and Market Position - Traditional custom shoes are priced above 3000 yuan, while the new customized shoes from Putian are priced between 500 and 1000 yuan, making them more accessible to consumers [2]. - The shift to a large-scale customization model helps the company avoid the profit margin pressures associated with inventory, thus benefiting consumers while maintaining quality and cost control [2]. Group 3: Industry Transformation - The shoe industry in Putian is transitioning from labor-intensive to technology-intensive production, moving towards digital transformation and large-scale customization [2]. - Putian's shoe industry is a significant economic cluster, with over 4000 related enterprises and more than 500,000 employees, contributing to an annual output value exceeding 100 billion yuan [2][3]. Group 4: Quality and Innovation - The industry is focusing on quality, image, and channel improvements, alongside the development of new materials and innovative designs, to enhance market appeal [3]. - The integration of traditional cultural elements and market segmentation strategies is further opening up the market for Putian shoes, attracting more consumers [3].
【行业政策】一周要闻回顾(2025年4月14日-4月20日)
乘联分会· 2025-04-21 08:34
点 击 蓝 字 关 注 我 们 公告称,根据《中华人民共和国行政许可法》、《国务院对确需保留的行政审批项目设定行政许可的 决定》、《财政部 税务总局 工业和信息化部 交通运输部关于节能 新能源车船享受车船税优惠政策的通 知》(财税〔2018〕74号)、《工业和信息化部 财政部 税务总局关于调整享受车船税优惠的节能 新能源 汽车产品技术要求的公告》(2024年第10号)、《财政部 税务总局 工业和信息化部 科技部关于免征新能 关于《道路机动车辆生产企业及产品》(第393批)、《享受车船税减免优惠的节约能源 使用新能源汽 车车型目录》(第七十二批)、《减免车辆购置税的新能源汽车车型目录》(第十六批)的公告 源汽车车辆购置税的公告》(2017年第172号)、《财政部 税务总局 工业和信息化部关于延续和优化新能 源汽车车辆购置税减免政策的公告》(2023年第10号)、《工业和信息化部 财政部 税务总局关于调整减 免车辆购置税新能源汽车产品技术要求的公告》(2023年第32号)等有关规定,现将许可的《道路机动车 辆生产企业及产品》(第393批)以及经商国家税务总局同意的《享受车船税减免优惠的节约能源 使用新 能源汽车车 ...