Core Viewpoint - The article highlights how the hosting of the 15th National Games in Yunfu has significantly boosted the local chicken industry, particularly the "Chinese Native Chicken," through innovative marketing strategies and experiential marketing, creating a new paradigm for event-driven economic growth [1][2][25]. Group 1: Event Impact on Local Economy - The National Games provided a unique opportunity for Yunfu to showcase its local specialties, particularly the "Chinese Native Chicken," transforming it from a local product to a recognized regional brand [36][65]. - The event has activated the local economy, demonstrating the multiplier effect of a major sporting event on the city [28][30]. Group 2: Marketing Strategies - Yunfu implemented a "Media+" strategy to leverage the event, which included media activities and online interactions to promote the "Chinese Native Chicken" [14][18]. - The strategy focused on creating a consumption loop through offline experiences and online orders, enhancing brand visibility and consumer engagement [21][22]. Group 3: Industry Development - The local chicken industry, led by Wens Foodstuff Group, has seen significant advancements, with a reported market value of 2 billion yuan and a focus on modern farming techniques [56][60]. - The integration of AI and IoT technologies in chicken farming has improved efficiency and product quality, with amino acid content in Wens' native chicken being 15% higher than that of regular chickens [59][61]. Group 4: Future Prospects - The success of the "Chinese Native Chicken" at the National Games serves as a model for future collaborations between local industries and major events, aiming for long-term economic benefits rather than short-term spikes [63][65]. - Yunfu is actively pursuing partnerships with agricultural research institutions and e-commerce platforms to further develop its chicken industry and enhance market reach [76][77].

倒计时40天！全 国首个"媒体 +"农业B2B盛会 来了！_南方+_ 南方plus 一场不一样的农 业展会，正在广 州蓄势待发。 距2025大湾区农 产品交易会暨土 特产精品博览会 （以下简称"大 湾区农交会"） 开幕仅余40天， 这场将于12月 12-14日在广州 广交会展馆B区 登场的盛会，尚 未开幕便已热度 飙升。它不仅是 全国首个专注 B2B交易的农业 专业展会，更开 创性地以"媒体 打造不一样 的"引力场" 传统的展会，重 在"展示"；而大 湾区农交会，重 在"链接"与"成 交" 。 +"战略进行全链 条赋能，旨在打 造农产品领域 的"广交会" 。 "媒体+"赋能 全媒体矩阵，打 造亿级传播声 量：构建了"中 央媒体+地方官 媒+行业垂直媒 体+社交平台"的 四级传播网络。 截至目前，展会 信息已实现累计 曝光超1000万人 次，互动量突破 3.8万次。 资源深度融合， 不止于宣传：依 托南方农村报超 过6700万媒体用 户与凤凰农品圈 逾100万垂直用 户资源，展会不 只是信息的广播 站，更是商机的 连接器。通 过"媒体+市 场"精准对 接、"媒体+产 业"全链赋 能、"媒体+品 牌"价值提升三 ...