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Core Viewpoint - The article highlights how the hosting of the 15th National Games in Yunfu has significantly boosted the local chicken industry, particularly the "Chinese Native Chicken," through innovative marketing strategies and experiential marketing, creating a new paradigm for event-driven economic growth [1][2][25]. Group 1: Event Impact on Local Economy - The National Games provided a unique opportunity for Yunfu to showcase its local specialties, particularly the "Chinese Native Chicken," transforming it from a local product to a recognized regional brand [36][65]. - The event has activated the local economy, demonstrating the multiplier effect of a major sporting event on the city [28][30]. Group 2: Marketing Strategies - Yunfu implemented a "Media+" strategy to leverage the event, which included media activities and online interactions to promote the "Chinese Native Chicken" [14][18]. - The strategy focused on creating a consumption loop through offline experiences and online orders, enhancing brand visibility and consumer engagement [21][22]. Group 3: Industry Development - The local chicken industry, led by Wens Foodstuff Group, has seen significant advancements, with a reported market value of 2 billion yuan and a focus on modern farming techniques [56][60]. - The integration of AI and IoT technologies in chicken farming has improved efficiency and product quality, with amino acid content in Wens' native chicken being 15% higher than that of regular chickens [59][61]. Group 4: Future Prospects - The success of the "Chinese Native Chicken" at the National Games serves as a model for future collaborations between local industries and major events, aiming for long-term economic benefits rather than short-term spikes [63][65]. - Yunfu is actively pursuing partnerships with agricultural research institutions and e-commerce platforms to further develop its chicken industry and enhance market reach [76][77].

Group 1 - The first "Media+" agricultural B2B event in the country, the Greater Bay Area Agricultural Products Trade Fair, is set to take place from December 12-14 in Guangzhou [3][4] - This event aims to create a "Canton Fair" for the agricultural sector, focusing on B2B transactions and leveraging a "Media+" strategy for full-chain empowerment [5][4] - The event has already generated significant interest, with over 10,000 professional buyers invited, including diverse groups such as export traders, Michelin restaurants, and large e-commerce platforms [19][20] Group 2 - A comprehensive media matrix has been established, including central media, local government media, industry vertical media, and social platforms, achieving over 10 million exposures and 38,000 interactions [11][12] - The event will facilitate precise matching between exhibitors and buyers through pre-publicized procurement lists and online reservations, enhancing the effectiveness of the exhibition [26][28] - Innovative activities such as "big buyer selection meetings" and "reverse procurement meetings" will be held to drive direct sales from exhibition samples to live-streaming orders [29][30] Group 3 - The fair will serve as a platform for agricultural brands to elevate their visibility, with the announcement of the "Top 50 Agricultural Enterprises Brand Value in Guangdong" and the release of the "Annual Development Report on Agricultural Brands in China" [34][35] - An international section will be established, with over 600 core buyers confirmed to attend, including international purchasers from Japan and South Korea, creating a fast track for domestic quality agricultural products to enter global markets [41][42] - The event is expected to showcase over 200 regional landmark agricultural products, highlighting the comprehensive development of agriculture from poverty alleviation to revitalization [38][39]