怀柔板栗
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今天开业!海淀物美“学习胖东来自主调改”门店+2!
Bei Jing Wan Bao· 2025-10-16 13:36
Core Insights - Wumart Supermarket has opened two new "Learning from Pang Donglai" stores in Haidian, featuring seasonal products and enhanced services to cater to local residents [1] Product Strategy - The new stores have introduced 70% new products, maintaining high standards in product selection and category ratios, closely aligning with the product structure of Pang Donglai [3] - The focus on seasonal offerings includes an expansion of ready-to-eat meals, baked goods, and fresh produce, emphasizing "autumn nourishment" and "family comfort food" [3][4] Customer Experience - The stores provide a "one-stop" solution for autumn meals, with popular items like Beijing roast duck and various warm dishes available for sampling [4][5] - Enhanced service features include a self-service area with free hot tea, drinking water, microwaves, and health monitoring tools, improving customer convenience [12] Operational Changes - The fresh food section has been upgraded with a focus on seasonal specialties and quality, implementing a "daily clearance" mechanism to ensure freshness [9] - The product range in the general merchandise category has been reduced from 6,500 to 2,600 items, allowing for a more refined and detailed product classification [7] Employee Welfare - Employee benefits have been improved, with salaries increasing by 30% to 50%, and new hires receiving 10 days of paid annual leave, alongside profit-sharing opportunities [12] Market Positioning - The new stores are strategically located to serve both local residents and travelers, with dedicated areas for local specialties and seasonal products [11][13]
2025北京长城文化节怀柔黄花城水长城专场启幕
Bei Jing Shang Bao· 2025-09-30 11:16
Core Insights - The 2025 Beijing Great Wall Cultural Festival has officially commenced, themed "Between Cloud and Water, Great Wall Awaits," integrating cultural experiences, tourism consumption, and international communication [1][3] - The event features a variety of artistic performances, including original dance, traditional music, and multimedia presentations, creating an immersive cultural experience for attendees [1][3] Group 1: Cultural and Artistic Components - The artistic segment is structured around four narrative chapters: "Natural Foundation," "Historical Dialogue," "International Friendship," and "Harmony and Coexistence," showcasing diverse art forms [1] - The performances utilize a combination of land and water stages, light technology, and real scenic landscapes to enhance audience engagement [1] Group 2: Tourism and Consumption Initiatives - The "Great Wall Lifestyle Collection" runs from September 29 to October 8, featuring three thematic areas: "Taste, Encounter, and See," offering a variety of activities including food markets, cultural exhibitions, and daily performances [3] - The "Taste" section highlights traditional foods from renowned brands and local specialties, while the "Encounter" section includes over 20 performances during the Golden Week, creating a vibrant festive atmosphere [3] - The "See" section presents exhibitions such as the "Shan Hai Jing" mythical beast sculptures and a cultural product showcase, emphasizing the historical and contemporary significance of the Great Wall [3] Group 3: Regional Economic Initiatives - Huairou District is implementing regional collaboration and consumer-friendly measures to stimulate tourism during the National Day holiday, including discounts at 80 inns and 6 key hotels [4] - Special projects and joint ticketing offers at local attractions like Hongluo Temple and Yanqi Lake are designed to enhance visitor experience and extend the consumption chain [4]
七叶茄、柿饼冬瓜、苹果青西红柿......京东七鲜上线“老北京味”蔬菜
Zhong Jin Zai Xian· 2025-09-24 07:16
Core Viewpoint - The article highlights the resurgence of traditional Beijing vegetables, emphasizing their cultural significance and the role of agricultural innovation in bringing these "old flavors" back to the market [1][3][5]. Group 1: Traditional Vegetables - A new batch of local Beijing vegetables has been introduced at JD's Seven Fresh stores, featuring varieties that are not commonly found in the market but are cherished by older generations [1][3]. - The revival of these traditional vegetables is attributed to the systematic exploration and promotion efforts by Beijing's agricultural technology promotion stations over the past decade [3][5]. - Notable vegetables include the sweet and firm "柿饼冬瓜" (persimmon melon), juicy "苹果青西红柿" (apple green tomato), and the delicate "七叶茄" (seven-leaf eggplant), which are gaining popularity among both older and younger consumers [5][7]. Group 2: Local Agricultural Products - In addition to traditional vegetables, JD's Seven Fresh has also launched several iconic agricultural products from Beijing, such as the sweet and soft "庞各庄沙地红薯" (Panggezhuang sandy sweet potato) and the renowned "怀柔板栗" (Huairou chestnut) [7][9]. - The Huairou chestnut, known for its rich flavor and easy-to-peel skin, has been recognized as a premium product since Huairou was designated as "China's Chestnut Town" in 2001 [7]. Group 3: Consumer Trends - There is a growing trend among consumers towards "eating local and seasonal," which is driving demand for traditional and local products [9]. - JD's Seven Fresh leverages its supply chain and quality control capabilities to ensure that these traditional vegetables and local specialties reach urban consumers quickly, with delivery options available within 30 minutes [9].
2025北京长城文化节怀柔系列活动国庆亮相黄花城水长城
Xin Jing Bao· 2025-09-19 05:31
Core Viewpoint - The 2025 Beijing Great Wall Cultural Festival will take place at the Huanghuacheng Water Great Wall from September 29 to October 8, featuring a blend of cultural and tourism activities aimed at enhancing the experience for visitors and promoting cultural tourism integration in Beijing [1] Group 1: Event Overview - The festival includes two main components: a cultural gala and a Great Wall lifestyle market, designed to provide a unique cultural tourism experience [1] - The event is organized under the guidance of the Beijing Municipal Committee of the Communist Party and involves multiple local government and cultural organizations [1] Group 2: Cultural Gala Highlights - The gala titled "Cloud Water Between, Great Wall Appointment" will be broadcast live on various online platforms, featuring a water stage set against the backdrop of the Ming Dynasty Great Wall [2] - Innovative elements include a drone show, dialogues between scientists and youth, and performances by artists, showcasing a fusion of technology and art [3] Group 3: Lifestyle Market Features - The lifestyle market will offer immersive experiences under three themes: "See, Meet, Taste," featuring historical exhibits and local cultural products [4] - Interactive activities such as Great Wall rubbings and live performances will cater to families, enhancing the overall visitor experience [5] - A food section will feature traditional delicacies from renowned brands and local specialties, promoting regional culinary culture [5]