"对跨国企业而言，中国市场的地位依旧无可替代。"日前，德国管理咨询公司罗兰贝格全球管委会联席 总裁戴璞在发布《预见2026：中国行业趋势报告》时表示。这一判断反映出中国市场对外资的巨大"磁 吸力"。 "十五五"开局之年，中国坚定不移扩大高水平对外开放、与世界各国共享机遇，是外资企业青睐的投资 热土。接受本报记者采访的在华外企代表表示，他们持续看好中国经济发展前景，将瞄准中国市场新机 遇，用好中国经济独特优势，开展互利共赢的合作。 "中国市场的超大规模和多样性无可比拟" 不久前，迪卡侬在北京延庆国家高山滑雪中心举办2025—2026雪季开板节，设置专业教练公开课、趣味 赛事等环节，打造了一场兼具专业与趣味的冰雪盛宴。 迪卡侬中国公关及媒体沟通总监赵洁告诉记者，中国是迪卡侬最重要的市场之一。2025年，迪卡侬在成 都落地亚洲首家户外概念店，并在多个核心区域完成新店开业与既有门店焕新。"中国广阔的市场空间 与持续释放的内需潜力，为迪卡侬在华发展提供了坚实基础。"赵洁说，迪卡侬前瞻布局"大户外"战 略，紧抓后冬奥时期的冰雪运动热潮，大力推动相关装备普及，培育新的消费增长极。 2025年，中国内需总体保持稳健，前三季度 ...

Core Viewpoint - The National Development and Reform Commission and the Ministry of Commerce have released the "Encouragement Directory for Foreign Investment (2025 Edition)", which aims to attract more foreign investment into advanced manufacturing, modern services, high-tech, and energy-saving sectors, particularly in the central and northeastern regions of China [1] Group 1: Institutional Advantages - Institutional guarantees are a unique advantage for China in attracting foreign investment, providing a predictable business environment for foreign enterprises to establish and grow in the market [1] - The new directory emphasizes the importance of coordination among various economic departments and regional cooperation to optimize macroeconomic conditions for attracting foreign investment [1] Group 2: Market Size Advantage - China's large market, with a population of 1.4 billion and a projected per capita GDP exceeding $12,000 in 2024, positions it as an ideal investment destination for foreign enterprises [2] - The directory supports the enhancement of service consumption, including sectors like pet healthcare and internet-based medical services, providing significant business opportunities for foreign companies [2] Group 3: Complete Industrial System - China boasts the world's most complete industrial system, covering all major categories from agriculture to manufacturing and services, which facilitates stable average profits for foreign enterprises [2] - The directory includes new categories in advanced manufacturing, such as smart detection equipment and robotics, enhancing the support for high-end manufacturing and R&D opportunities for foreign firms [2] Group 4: Multi-Scenario Opportunities - The concept of "multi-scenario" refers to the innovative application of new technologies and products, offering various market opportunities for foreign enterprises [3] - The directory encourages foreign investment in productive services, highlighting the diverse regional demands and the layered nature of market needs in China, which allows foreign companies to find niche markets [3] - Continuous demand upgrades in China create additional application scenarios, providing further business expansion possibilities for foreign enterprises [3]