实用主义消费
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黄金“受宠” 钻石“遇冷”
Xin Lang Cai Jing· 2026-02-08 21:39
□四川日报全媒体记者 罗韬 探因:消费者开始向实用主义转变 为什么钻石价格会下降?"天然钻石不够稀缺。和红、绿、蓝宝石比,天然钻石全球储备量比较 高,缺乏保值增值可能。我们很多客户定制珠宝,购买逻辑就是必须稀缺。"高端定制珠宝商朱飞 燕告诉记者。 根据公开资料,全球已探明天然钻石储备量大约25亿克拉。此外,每年还会有不同国家发现钻石 矿的情况。受稀缺性下降影响,钻石在二级市场流通性不高。"比如购买一两万元的普通天然钻 石,购买后就会跌价,在二手市场上可能一两千元都卖不掉。"朱飞燕说。 近日,黄金价格剧烈波动,引发市场投资和交易热潮。而钻石价格则不断回落,根据国际钻石交 易所数据,钻石价格指数相比2022年阶段性高点,跌幅已超过45%。今年1月,全球最大的钻石生 产商戴比尔斯再次下调0.75克拉以上毛坯钻售价,市场预测降价幅度为10%—15%。 目前,钻石线下交易市场情况如何?为何价格持续下跌?又反映出哪些消费新趋势?对此,记者 进行了采访。 探访:黄金钻石销售"冰火两重天" "结婚时,在金戒和钻戒之间纠结,最终选了金戒,主要是考虑到黄金可能更保值。"去年结婚 的"95后"小苏告诉记者。小苏的想法并非个例,记者 ...
寒风退散!加绒加厚毛口手套,买一双暖手,再送一双换着戴
Xin Lang Cai Jing· 2025-12-27 16:36
(来源:百姓关注) 冷风一吹,手指僵硬? 今年冬天 让这双加绒加厚毛口手套 替你"手"护温暖! 不仅做到真保暖、真防风 还直接 「买一送一」 让你随心搭配、换洗不愁 性价比直接拉满! ❸ 四色可选,兼顾颜值与百搭 这双手套,凭什么能"暖透"整个冬天? ❶ 加绒加厚,锁住温度不灌风 内里铺设细密抓绒,柔软亲肤不静电;外层采用密织面料,有效阻挡寒风侵入。从指尖到手腕,全方位包裹,零下天气也能保持手部暖烘烘。 手腕处加设柔软毛口,弹性贴合,不仅防止冷风灌入,还能轻松套进大衣袖子,保暖效果加倍,美观又实用。 ❷ 贴心毛口设计,护住腕部不钻风 米杏色:温柔气质,搭配浅色大衣绝配 灰色:高级中性,男女皆可,日常耐脏 粉色:甜美可爱,点亮冬日沉闷穿搭 黑色:经典百搭,低调显瘦不出错 下单即送同款一双!可自留换洗,也可与家人、伴侣分享温暖。两双价格一双享受,这个冬天让呵护加倍。 ❄️ 这些场景,你会感谢它 ❹ 买一送一,实用主义之选 通勤骑行/户外等候时——隔绝寒风,手指灵活不僵 学生党上课写字——绒里保暖,握笔不手冷 户外运动、遛狗、买菜——轻便保暖,活动自如 采用商城金币+现金可以购买指定商品 冬天的手温,藏着一个人的幸 ...
晶采观察丨9.37万亿元背后 数字消费激活全民消费新空间
Yang Guang Wang· 2025-12-25 13:04
近期,"爱你老己"相关话题走红全网,引发广泛关注。这股悦己消费热潮已深度融入数字消费领域,中 国互联网络信息中心近日发布《数字消费发展报告(2025)》显示,今年上半年,我国数字消费总额达 9.37万亿元,占居民消费支出总额近一半。这一规模意味着,数字消费占居民消费支出比重接近五成, 相当于居民每支出2元,就有1元用于数字消费。 我想,这9.37万亿元的背后,藏着两大核心消费逻辑:一是实用主义,购物重性价比,偏爱平价好用的 替代品;二是悦己主义,愿意为兴趣和情绪买单。而且数字消费早已不止"买东西",点外卖、刷微短 剧、远程问诊,都属于这个范畴,早已渗透进生活的方方面面。这也正是中央经济工作会议明确明年以 内需"打头阵",以供需适配来建设强大国内市场的题中之义。9.37万亿元的体量充分说明,数字消费不 仅为民众带来便捷多元的消费体验,更在持续重塑我们的生活模式。 那么,你的数字消费,都花在哪了? 统筹:王薇 赵净 刘娜 记者:王晶 [ 责编:徐皓 ] 不少人可能将数字消费仅仅简单等同于"网购",实则如今的数字消费中,不同群体的消费模式与偏好, 正呈现出超乎我们想象的多元特征。 先聚焦消费市场中消费意愿最为强劲的 ...
淘宝闪购外卖服是滑雪的神
半佛仙人· 2025-12-09 04:39
Core Viewpoint - The article emphasizes the practicality and affordability of using a delivery rider's outfit as a ski suit, highlighting its superior functionality compared to expensive traditional ski gear [5][10][12]. Group 1: Cost and Value - The price of traditional ski suits often reaches thousands, while the delivery rider's outfit is significantly cheaper, costing only a fraction of that amount [7][10]. - The affordability allows for more carefree skiing experiences without the fear of damaging expensive gear [10][20]. Group 2: Durability and Functionality - The delivery rider's outfit is designed to withstand harsh conditions, making it more durable than typical ski gear [12][13]. - It is built for high-frequency use in urban environments, proving its resilience against various weather conditions and physical challenges [12][13]. Group 3: Safety Features - The outfit includes practical safety features such as reflective strips and a built-in medical kit, enhancing the wearer's safety on the slopes [15][20]. - The presence of a blood type card in the outfit allows for quick identification in case of emergencies, which is crucial in high-pressure situations [20]. Group 4: Social Perception - Wearing a delivery rider's outfit on the slopes challenges traditional perceptions of ski attire, creating a sense of intrigue and confusion among other skiers [7][10]. - The article suggests that the outfit's unconventional nature can lead to unexpected social interactions and conversations on the slopes [10][21].
中秋国庆结束后,社会出现4大“反常”现象,大家消费风向完全改变了
Sou Hu Cai Jing· 2025-10-12 22:31
Core Insights - There is a noticeable shift in consumer behavior, moving away from ostentatious displays of wealth towards more practical and meaningful purchases [1][10] - This change reflects a broader societal trend where individuals prioritize experiences and utility over luxury and status symbols [12] Consumer Behavior Changes - Consumers are increasingly sharing images of organic vegetables from markets instead of luxury items, indicating a preference for authenticity [1] - The popularity of bulk and homemade products, such as mooncakes, suggests a desire for simplicity and freshness over extravagant packaging [3][5] - The rise of "three-no weddings" (no traditional ceremonies, no car parades, no professional hosts) among young people highlights a shift towards personalized and meaningful celebrations [8][10] Travel and Experience Preferences - There is a growing trend for urban dwellers to seek out rural experiences, with data showing significant increases in tourist numbers in less commercialized areas [7] - Travelers are opting for unique accommodations and local experiences over traditional luxury hotels, reflecting a desire for authenticity and connection [5][7] Gift-Giving Trends - The demand for practical gifts, such as health-related items, has surged, with health product sales increasing significantly [12] - The concept of "reverse gifting," where thoughtful gifts are given to superiors, indicates a shift in social dynamics and expectations in professional settings [12] Conclusion - The current consumer landscape is characterized by a rejection of superficial consumption in favor of meaningful, practical, and experience-driven choices, marking a significant cultural shift [10][12]
五成受访者为AI付费 效率工具成新基建
Bei Ke Cai Jing· 2025-07-23 01:59
Core Insights - The report highlights the increasing penetration of AI tools in the lives of young people, emphasizing their shift towards a minimalist yet practical lifestyle that values efficiency and multi-functionality [1][2][3] Group 1: Understanding of "Usability" - Young people are redefining "usability" to encompass not just functionality but also durability, time-saving, and waste reduction, balancing efficiency with sensory pleasure [1][2] - AI is evolving from a mere functional tool to a "digital companion," providing emotional support and understanding, thus enhancing user interaction [8][9] Group 2: AI Tool Usage Statistics - Approximately one-third of respondents frequently use AI tools, with 41.6% using them occasionally, indicating a growing familiarity and integration into daily life [15][18] - The 18-25 age group shows the highest acceptance of AI tools, with over 38% using them daily, reflecting their upbringing in a tech-centric environment [15][18] Group 3: Minimalism and Outsourcing - 64% of respondents outsource tasks like laundry and shoe cleaning, indicating a trend towards "zero housework" and a preference for technology and services to handle mundane tasks [24][36] - The average time spent on household chores has decreased to 1 hour and 59 minutes per day, down 28 minutes from 2018, driven by the adoption of smart home devices and services [26][36] Group 4: Creative Reuse and Functionality - Young people are increasingly engaging in "reverse creation," where they redefine the use of products beyond their intended purpose, showcasing creativity and resourcefulness [41][42] - The trend of repurposing items is evident, with a significant interest in DIY projects and second-hand trading, particularly among the post-90s generation [48][49] Group 5: Consumer Behavior and Values - Nearly 55% of respondents are influenced by recommendations from friends or online sources, highlighting the importance of social influence in purchasing decisions [59] - Young consumers prioritize practicality, emotional resonance, and local culture over superficial branding, indicating a shift towards more meaningful consumption [53][54]