近期，"爱你老己"相关话题走红全网，引发广泛关注。这股悦己消费热潮已深度融入数字消费领域，中 国互联网络信息中心近日发布《数字消费发展报告（2025）》显示，今年上半年，我国数字消费总额达 9.37万亿元，占居民消费支出总额近一半。这一规模意味着，数字消费占居民消费支出比重接近五成， 相当于居民每支出2元，就有1元用于数字消费。 我想，这9.37万亿元的背后，藏着两大核心消费逻辑：一是实用主义，购物重性价比，偏爱平价好用的 替代品；二是悦己主义，愿意为兴趣和情绪买单。而且数字消费早已不止"买东西"，点外卖、刷微短 剧、远程问诊，都属于这个范畴，早已渗透进生活的方方面面。这也正是中央经济工作会议明确明年以 内需"打头阵"，以供需适配来建设强大国内市场的题中之义。9.37万亿元的体量充分说明，数字消费不 仅为民众带来便捷多元的消费体验，更在持续重塑我们的生活模式。 那么，你的数字消费，都花在哪了？ 统筹：王薇 赵净 刘娜 记者：王晶 [ 责编：徐皓 ] 不少人可能将数字消费仅仅简单等同于"网购"，实则如今的数字消费中，不同群体的消费模式与偏好， 正呈现出超乎我们想象的多元特征。 先聚焦消费市场中消费意愿最为强劲的 ...

Core Viewpoint - The article emphasizes the practicality and affordability of using a delivery rider's outfit as a ski suit, highlighting its superior functionality compared to expensive traditional ski gear [5][10][12]. Group 1: Cost and Value - The price of traditional ski suits often reaches thousands, while the delivery rider's outfit is significantly cheaper, costing only a fraction of that amount [7][10]. - The affordability allows for more carefree skiing experiences without the fear of damaging expensive gear [10][20]. Group 2: Durability and Functionality - The delivery rider's outfit is designed to withstand harsh conditions, making it more durable than typical ski gear [12][13]. - It is built for high-frequency use in urban environments, proving its resilience against various weather conditions and physical challenges [12][13]. Group 3: Safety Features - The outfit includes practical safety features such as reflective strips and a built-in medical kit, enhancing the wearer's safety on the slopes [15][20]. - The presence of a blood type card in the outfit allows for quick identification in case of emergencies, which is crucial in high-pressure situations [20]. Group 4: Social Perception - Wearing a delivery rider's outfit on the slopes challenges traditional perceptions of ski attire, creating a sense of intrigue and confusion among other skiers [7][10]. - The article suggests that the outfit's unconventional nature can lead to unexpected social interactions and conversations on the slopes [10][21].

Core Insights - There is a noticeable shift in consumer behavior, moving away from ostentatious displays of wealth towards more practical and meaningful purchases [1][10] - This change reflects a broader societal trend where individuals prioritize experiences and utility over luxury and status symbols [12] Consumer Behavior Changes - Consumers are increasingly sharing images of organic vegetables from markets instead of luxury items, indicating a preference for authenticity [1] - The popularity of bulk and homemade products, such as mooncakes, suggests a desire for simplicity and freshness over extravagant packaging [3][5] - The rise of "three-no weddings" (no traditional ceremonies, no car parades, no professional hosts) among young people highlights a shift towards personalized and meaningful celebrations [8][10] Travel and Experience Preferences - There is a growing trend for urban dwellers to seek out rural experiences, with data showing significant increases in tourist numbers in less commercialized areas [7] - Travelers are opting for unique accommodations and local experiences over traditional luxury hotels, reflecting a desire for authenticity and connection [5][7] Gift-Giving Trends - The demand for practical gifts, such as health-related items, has surged, with health product sales increasing significantly [12] - The concept of "reverse gifting," where thoughtful gifts are given to superiors, indicates a shift in social dynamics and expectations in professional settings [12] Conclusion - The current consumer landscape is characterized by a rejection of superficial consumption in favor of meaningful, practical, and experience-driven choices, marking a significant cultural shift [10][12]

Core Insights - The report highlights the increasing penetration of AI tools in the lives of young people, emphasizing their shift towards a minimalist yet practical lifestyle that values efficiency and multi-functionality [1][2][3] Group 1: Understanding of "Usability" - Young people are redefining "usability" to encompass not just functionality but also durability, time-saving, and waste reduction, balancing efficiency with sensory pleasure [1][2] - AI is evolving from a mere functional tool to a "digital companion," providing emotional support and understanding, thus enhancing user interaction [8][9] Group 2: AI Tool Usage Statistics - Approximately one-third of respondents frequently use AI tools, with 41.6% using them occasionally, indicating a growing familiarity and integration into daily life [15][18] - The 18-25 age group shows the highest acceptance of AI tools, with over 38% using them daily, reflecting their upbringing in a tech-centric environment [15][18] Group 3: Minimalism and Outsourcing - 64% of respondents outsource tasks like laundry and shoe cleaning, indicating a trend towards "zero housework" and a preference for technology and services to handle mundane tasks [24][36] - The average time spent on household chores has decreased to 1 hour and 59 minutes per day, down 28 minutes from 2018, driven by the adoption of smart home devices and services [26][36] Group 4: Creative Reuse and Functionality - Young people are increasingly engaging in "reverse creation," where they redefine the use of products beyond their intended purpose, showcasing creativity and resourcefulness [41][42] - The trend of repurposing items is evident, with a significant interest in DIY projects and second-hand trading, particularly among the post-90s generation [48][49] Group 5: Consumer Behavior and Values - Nearly 55% of respondents are influenced by recommendations from friends or online sources, highlighting the importance of social influence in purchasing decisions [59] - Young consumers prioritize practicality, emotional resonance, and local culture over superficial branding, indicating a shift towards more meaningful consumption [53][54]