宠物玩具2025年9月社媒热度趋 势及热点事件驱动分析 本报告旨在深⼊分析2025年9⽉期间，微博、抖⾳、种草平台等主要社交媒体平台上"宠物玩具"类⽬的 社媒热度趋势及驱动热点事件。研究发现，抖⾳和种草平台是宠物玩具内容传播和⽤户互动的主要阵 地，互动量远⾼于微博。抖⾳的⽇均互动量⾼达86万次，种草平台⽇均互动量约5.3万次，⽽微博⽇均互 动量仅为2.4万次。整体趋势表现为声量相对稳定，⽽互动量波动剧烈，主要由⾼质量、强情感共鸣和创 意性的⽤户⽣成内容（UGC）驱动。例如，9⽉11⽇种草平台互动量达到⽉度峰值122,466次，并⾮由传 统新品发布或促销活动驱动，⽽是⾼质量、强情感共鸣的"⼩猫⽂学"式内容与幽默宠物⽇常内容的共 同作⽤。 核⼼热点事件包括： 市场对宠物情感陪伴、个性化、实⽤性及娱乐性玩具的需求旺盛，对能够带来情绪价值的内容反应积 极。报告将详细阐述各事件的社媒热度、驱动原因及市场反响。品牌若能深挖宠物与主⼈情感、⿎励⽤ 户参与DIY或分享宠物故事，将能更有效地提升社媒热度。 1. 主体介绍 以上内容由AI生成，仅供参考 邀请好友送额度 扫描⼆维码获取专属的邀请链接 2025年9⽉宠物玩具类⽬社媒 ...

Core Insights - The pet industry is experiencing rapid expansion beyond staple food, with a focus on grooming, fashion, and health products, driven by evolving consumer attitudes towards pet care [1] - The market for small and exotic pets is growing quickly, with over 17 million people in China owning exotic pets, indicating a significant market opportunity [2] - Pet health and insurance are emerging as new growth areas, with a notable increase in sales and repeat purchases in the pet health sector [3] Group 1: Market Trends - The pet consumption landscape is shifting from basic needs to comprehensive care, as pet owners increasingly invest in their pets' overall well-being [1] - The pet market is projected to reach nearly one trillion yuan annually, attracting various industries to enter the pet sector [2] - The rise of emotional consumption in the pet industry mirrors trends seen in the mother-baby sector, emphasizing the importance of brand trust [3] Group 2: Industry Dynamics - The pet industry is witnessing a diversification of products and services, with companies focusing on niche markets and tailored solutions for pet nutrition and health [1][2] - Major companies are entering the pet food market, viewing it as a new avenue for growth, with numerous cross-industry brands emerging [2] - Domestic brands in the pet food sector have the potential to "overtake" international competitors, but they need to build trust and accumulate data over time [3]

Core Viewpoint - The pet economy is experiencing a transformation, moving from a phase of rising prices to a more nuanced market characterized by personalized and human-like treatment of pets, reflecting a deeper emotional connection between pet owners and their pets [2][5][18]. Group 1: Market Trends - The pet market in China has undergone significant structural changes, with pet ownership evolving from mere companionship to treating pets as family members [5][18]. - The pet economy reached a scale of 592.8 billion yuan in 2023, with a year-on-year growth of 20.1%, and is projected to reach 1.15 trillion yuan by 2028 [18]. - The number of pet-related enterprises in China has surged to 4.5775 million, with a notable increase in registrations over the past decade [18]. Group 2: Consumer Behavior - Pet owners are increasingly sharing their pets' lives on social media, showcasing a shift from displaying their own lifestyles to highlighting their pets' experiences [5][6]. - The demand for pet food has shifted from basic dry food to fresh, customized meals, with pet owners seeking to provide diverse and nutritious diets for their pets [8][28]. - Pet fashion has become a significant trend, with owners dressing their pets in seasonal and fashionable attire, reflecting a desire for pets to embody their owners' style [12][32]. Group 3: Product Innovations - The rise of fresh pet food services, such as PetFresh, illustrates the growing market for customized pet meals, emphasizing health and variety [28][29]. - The pet apparel market is expanding, with both specialized pet brands and mainstream fashion brands entering the space, indicating a blend of functionality and style [32][34]. - Smart pet health management products are emerging, including wearable devices that monitor pets' health and activity, addressing owners' concerns about their pets' well-being [38][40]. Group 4: Emotional and Ethical Considerations - The emotional bond between pet owners and their pets drives the trend of pet humanization, where owners seek to fulfill their emotional needs through their pets [41][42]. - The responsibility towards pet care has evolved from basic needs to ensuring a high quality of life for pets, reflecting a shift in societal attitudes towards pet ownership [41][42].