□ 本报记者宋晓华 宠物成为人类重要的情感伴侣，蓬勃发展的"宠物经济"正成为新的外贸增长点。从美味零食到潮流装 备，宠物经济的繁荣发展正推动产业链不断延伸，江苏制造的各类宠物用品出口正劲。 凭借先进技术与成熟产业体系，各类品质优良的宠物食品、玩具、服装等产品正从江苏走向全球。日 前，博仕宠物食品(淮安)有限公司车间内，一批打包完成的20吨宠物食品发往南美洲，这是淮安宠物食 品首次开拓南美市场。"今年以来，我们已出口货物225.8吨，同比增长5.1%，主要出口东南亚、欧美等 国家和地区，目前订单已经排到了11月份。"该公司外贸经理罗月介绍。 淮安鑫泉户外运动用品有限公司的一批宠物用品近日也整装待发，色彩缤纷的宠物狗颈圈、牵引绳、时 尚小衣服和保暖袜子等货物顺利通关运往海外。面对全球宠物用品需求多元化的机遇，鑫泉公司积极布 局宠物牵引防护及服饰类产品。今年上半年，该公司宠物用品出口同比增长170.8%。据悉，上半年， 淮安市宠物用品出口至全球20多个国家和地区，货物总值5837.9万元，同比增长40.2%。 萌宠经济催生出全新赛道。日前，江苏居友智能家居用品有限公司生产的一批木质宠物小跳台被装车运 往口岸，奔赴海 ...

年轻一代是"它经济"的消费主力。报告显示，90后与00后在养宠人群中占比超六成，更注重宠物生活质 量与个性化需求，愿意在宠物服装、美容、IP联名等周边消费领域投入更多资金，推动宠物消费观念持 续升级。 在宠物消费环节，社交平台正在重塑决策链路。报告提出，养宠人不仅仅关注产品的技术细节，而是更 注重品牌整体形象和价值观的契合度。口碑传播和专业推荐在养宠人决策过程中扮演了越来越重要的角 色。 毕马威中国华南区零售及消费品行业审计合伙人刘琬婷表示，社交媒体成为消费决策的核心影响因素， 80后、90后养宠人更倾向于通过线上渠道购买宠物产品。尽管如此，线下渠道(包括宠物店、宠物医 院、商超、犬猫舍等)仍占据重要地位，因其能提供更好的购物体验和附加服务。未来，品牌方需要同 时注重线上和线下渠道的协同发展，不断优化产品和服务，以更好地适应市场变化和消费者需求。 供应链的重构与国产替代加速正成为驱动宠物行业发展的"双引擎"。报告提到，一方面，中国宠物企业 正逐步从过度依赖单一市场转向全球化布局；另一方面，在政策护航与技术创新共振下，国产高端产品 在品质上不断追赶甚至超越进口产品。 毕马威中国日前发布的《2025年中国宠物行业 ...

Core Insights - The pet industry in China is experiencing significant growth, with the market size increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and projected to reach 811.4 billion yuan by 2025, reflecting a compound annual growth rate of 25.4% [1] - The number of pets in China is expected to reach 430 million by 2024, with cat owners numbering 40.88 million, indicating an average of two cats per owner, and this figure is projected to grow to 570 million by 2029 [1] - The growth of the pet economy is driven by emotional factors, policy support, and technological innovation, which have encouraged companies to invest in research and development and improve product quality [1] Market Dynamics - The consumer base for pets is becoming younger and more educated, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize the quality of life and personalized needs for their pets [2] - High-income, well-educated individuals tend to spend more on their pets, reflecting a trend of late marriage and childbearing, leading to increased emotional value and high-quality living for pets [2] - Online channels have become the primary sales avenue for pet food, although offline channels remain important for providing better shopping experiences and additional services [2] Product Trends - There is a shift towards high-quality and refined pet food, with trends such as "human-pet similarity" gaining traction, leading to increased demand for premium products like baked and fresh food [3] - The integration of technology in pet health management is on the rise, with over 70% of pet hospitals in first-tier cities adopting AI-assisted diagnostic tools [3] - The aging population and emerging markets are creating new growth opportunities, as more elderly individuals view pets as family members, leading to diverse consumption needs, particularly in food, health, and smart devices [3]

这是新消费智库第 2 6 5 0 期文章 新消费导读 新消费 1. 福建两口子食品有限公司推出牛肉馅饼 1. 福建两口子食品有限公司推出牛肉馅饼 2. Jel ley Brown 携手来一葫推出 新品 3. Stone I s land 杭州旗舰店开业 4. 瑞幸推出羽衣轻体果蔬茶 5. 古茗推出轻椰拿铁 6. 艾芬达提交注册 7. 君合盟生物再完成数千万元融资 8. 坦途科技获 B 轮融资 9. Dolce&Gabbana 获得 1.5 亿欧元融资 10. 传欧莱雅有意以 10 亿欧元收购 Medi k8 11. 阿迪达斯开售宠物服装挖掘它经济 12. R IMOWA 携手 Vitra 发布 2025 限量联名系列 13. 三只松鼠成立超鲜密码食品公司 14. Mush 扩展隔夜燕麦产品线 15. 巨子生物拟在厦门设立东南区域总部 福建两口子食品有限公司近日新推出牛肉馅饼。在饼皮制作上，该牛肉馅饼采用 72 层中式酥饼阶梯式开酥工艺，原料选用加拿大小麦粉，并 添加安佳黄油。 （ 食品板 ） 2. Jel ley Brown 携手来一葫推出 新品 健康饮品品牌界界乐 Jel ley Brown 携手新中式养生 ...

Group 1 - The global pet market is projected to exceed $300 billion by 2025 and reach $500 billion by 2030, with North America and Europe remaining key markets while Southeast Asia and the Middle East are emerging rapidly with over 30% annual growth [1] - The pet market in North America is mature, with significant consumer spending on food and veterinary care, while Europe emphasizes quality of life and sustainability, leading to the growth of premium and niche products [1][2] - The user demographic for pet products is predominantly young women, driven by emotional consumption and the trend of anthropomorphism in pet ownership, resulting in a higher female user ratio compared to males [2] Group 2 - The pet product market in urban areas of China has seen a year-on-year growth of 7.5%, reaching 300.2 billion yuan, with dog and cat consumption markets growing by 4.6% and 10.7% respectively [2] - The pet food industry is experiencing three main growth drivers: product innovation, brand building, and channel structure adjustment, with the latter being the most critical and fleeting opportunity [3] - The concentration in the pet food market is expected to shift towards companies rather than brands, as precise positioning and differentiated needs become more prominent, reflecting changes in social structures and increasing pet ownership among single individuals [3]