12月初的一个清晨，江苏南京的一间工作室里，宠物服装设计师丁晨晨正俯身将软尺轻轻绕过一只马尔 济斯犬的胸廓，仔细记录下它的背长、胸围等数据。 为宠物量体裁衣，是丁晨晨工作的起点，也是这个行业走向专业化的第一道技术门槛。 "腊肠犬身形修长，法斗犬则胸宽背短，市面上常见的均码服装常常无法贴合。"创业初期，丁晨晨曾长 期"驻守"宠物店。精准的量体数据，是宠物服饰克服"不合身"痛点的根基。 但更大的挑战来自供应链。当她拿着精心打磨的设计与样衣找到加工厂，得到的首批大货却与样品相去 甚远，合作方甚至失联，导致投入血本无归。 转机出现在线上。通过线上平台，她找到了支持小单定制、灵活起订的源头工厂。"对我们这种初创品 牌，平台的灵活性和可靠性是关键。"丁晨晨说。 一家与她合作的小型工厂负责人告诉中青报·中青网记者："很多像丁晨晨这样的年轻创业者找过来，他 们单量不大，但对设计和工艺有要求。我们规模虽不大，但愿意配合打样磨合，性价比高，助力了不少 原创品牌起步。" 稳定的供应链让品牌站稳了脚跟，也让丁晨晨看到了更广阔的市场图景——后台塞满了"想学为宠物做 衣服"的私信。 这是丁晨晨为自有品牌"OHOH"收集宠物服饰版型基础信 ...

Group 1 - The upcoming "Double Eleven" shopping festival has led to a significant increase in order volumes for e-commerce companies in Hongze District, Huai'an, with local specialty products seeing notable sales growth [2] - Huai'an Qichong Clothing Co., Ltd. reported that since October 20, their daily order volume has tripled compared to usual, with daily sales exceeding 10,000 orders due to high demand for winter pet clothing [2] - Huai'an Yugu Food Technology Development Co., Ltd. noted that their sales of local delicacies like spicy goose and handmade fish balls have doubled, with daily shipments exceeding 500 units and expectations to surpass 1,000 units on "Double Eleven" [2] Group 2 - The logistics and supply chain in Hongze District have been strengthened to handle the surge in orders, ensuring that there are no significant pressures in the shipping process [3] - The company has increased its workforce in warehousing and customer service to manage the order peak, extending shipping hours from the usual late afternoon to late evening [2]

Core Insights - The pet industry is experiencing rapid expansion beyond staple food, with a focus on grooming, fashion, and health products, driven by evolving consumer attitudes towards pet care [1] - The market for small and exotic pets is growing quickly, with over 17 million people in China owning exotic pets, indicating a significant market opportunity [2] - Pet health and insurance are emerging as new growth areas, with a notable increase in sales and repeat purchases in the pet health sector [3] Group 1: Market Trends - The pet consumption landscape is shifting from basic needs to comprehensive care, as pet owners increasingly invest in their pets' overall well-being [1] - The pet market is projected to reach nearly one trillion yuan annually, attracting various industries to enter the pet sector [2] - The rise of emotional consumption in the pet industry mirrors trends seen in the mother-baby sector, emphasizing the importance of brand trust [3] Group 2: Industry Dynamics - The pet industry is witnessing a diversification of products and services, with companies focusing on niche markets and tailored solutions for pet nutrition and health [1][2] - Major companies are entering the pet food market, viewing it as a new avenue for growth, with numerous cross-industry brands emerging [2] - Domestic brands in the pet food sector have the potential to "overtake" international competitors, but they need to build trust and accumulate data over time [3]

Group 1: Pet Economy Growth - The pet economy is becoming a significant emotional companion for humans and a new growth point for foreign trade, with various pet products being exported from Jiangsu [1][2] - Jiangsu's pet product exports have seen substantial growth, with a notable increase in demand for pet food, toys, and apparel [1][2] - In the first half of the year, pet product exports from Huai'an reached a total value of 58.379 million yuan, marking a 40.2% year-on-year increase [1] Group 2: New Market Opportunities - Companies are expanding into new segments of the pet economy, such as pet furniture and emotional companion robots, capturing emerging market opportunities [2][3] - Jiangsu Jiyou Smart Home Products Co., Ltd. has successfully entered the pet home segment, achieving an export value of 5.8 million USD in the first five months of the year, a 3% increase [2] - Jiangsu Sanrun Clothing Group has seen a remarkable 12.11-fold increase in exports of AI pet robot clothing and accessories [2] Group 3: Challenges in Exporting - Exporting companies face challenges such as unfamiliarity with export inspection requirements and international standards [3][4] - Jiangyin Yingludun Biotechnology Co., Ltd. is working to overcome these challenges with the help of local customs experts who provide tailored export inspection solutions [3] - Companies are also dealing with seasonal and fashion-related pressures, where delays in delivery can significantly reduce product value [4][5] Group 4: Support from Authorities - Local customs authorities are actively supporting companies by providing guidance on export processes and standards [4][5] - The "Advance Declaration" policy is being promoted to facilitate smoother import and export operations for pet product manufacturers [5]

Group 1 - The core viewpoint of the report is that the Chinese pet industry is experiencing significant growth, with a market size projected to reach 811.4 billion yuan by 2025, reflecting a compound annual growth rate of 25.4% from 2015 to 2023 [1] - The increase in market size is driven by the rising number of pets, which is expected to reach 430 million by 2024 and 570 million by 2029, indicating a growing demand for pet-related products and services [1] - The development of the pet economy is closely linked to the improvement in residents' consumption levels, as emotional needs for companionship and comfort drive spending in this sector [1] Group 2 - The younger generation, particularly those born in the 1990s and 2000s, constitutes over 60% of pet owners, focusing on quality and personalized pet products, which is leading to an upgrade in pet consumption concepts [2] - Social media is reshaping the decision-making process for pet owners, who are increasingly valuing brand image and values over technical details, with word-of-mouth and professional recommendations playing a crucial role [2] - The restructuring of supply chains and the acceleration of domestic product substitution are becoming the dual engines driving the development of the pet industry, with Chinese companies expanding globally and domestic high-end products improving in quality [2]

Core Insights - The pet industry in China is experiencing significant growth, with the market size increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and projected to reach 811.4 billion yuan by 2025, reflecting a compound annual growth rate of 25.4% [1] - The number of pets in China is expected to reach 430 million by 2024, with cat owners numbering 40.88 million, indicating an average of two cats per owner, and this figure is projected to grow to 570 million by 2029 [1] - The growth of the pet economy is driven by emotional factors, policy support, and technological innovation, which have encouraged companies to invest in research and development and improve product quality [1] Market Dynamics - The consumer base for pets is becoming younger and more educated, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize the quality of life and personalized needs for their pets [2] - High-income, well-educated individuals tend to spend more on their pets, reflecting a trend of late marriage and childbearing, leading to increased emotional value and high-quality living for pets [2] - Online channels have become the primary sales avenue for pet food, although offline channels remain important for providing better shopping experiences and additional services [2] Product Trends - There is a shift towards high-quality and refined pet food, with trends such as "human-pet similarity" gaining traction, leading to increased demand for premium products like baked and fresh food [3] - The integration of technology in pet health management is on the rise, with over 70% of pet hospitals in first-tier cities adopting AI-assisted diagnostic tools [3] - The aging population and emerging markets are creating new growth opportunities, as more elderly individuals view pets as family members, leading to diverse consumption needs, particularly in food, health, and smart devices [3]

New Consumption Overview - Fujian Liangkouzi Food Co., Ltd. launched beef pies using a 72-layer Chinese pastry technique and Canadian wheat flour with Anchor butter [3] - Jelly Brown partnered with Lai Yi Hu to introduce three new yogurt fruit and vegetable drinks [3] - Stone Island opened a flagship store in Hangzhou, enhancing its presence in the Chinese market [3] - Luckin Coffee introduced a new vegetable tea product in collaboration with SpongeBob SquarePants [6] - Gu Ming launched a new coconut latte, offering 10,000 free vouchers for consumers [6] Investment and Financing - Aifenda submitted its registration as a high-tech enterprise focused on HVAC home products [7] - Junhe Alliance Bio completed several rounds of financing totaling over 600 million yuan [7] - Tantu Technology secured hundreds of millions in Series B financing to enhance core component development [7] - Dolce & Gabbana received 150 million euros in new debt financing for expansion in beauty and real estate [9] - L'Oréal is reportedly interested in acquiring the UK skincare brand Medik8 for 1 billion euros [9] Major Companies - Adidas launched its first pet clothing line, tapping into the pet economy [10] - RIMOWA collaborated with Vitra to release a limited edition series for 2025 [11] - Three Squirrels established a new food company with a registered capital of 5 million yuan [11] - Mush expanded its overnight oats product line, introducing protein-rich options [14] - Giant Biotech plans to establish a Southeast regional headquarters in Xiamen [14]

Group 1 - The global pet market is projected to exceed $300 billion by 2025 and reach $500 billion by 2030, with North America and Europe remaining key markets while Southeast Asia and the Middle East are emerging rapidly with over 30% annual growth [1] - The pet market in North America is mature, with significant consumer spending on food and veterinary care, while Europe emphasizes quality of life and sustainability, leading to the growth of premium and niche products [1][2] - The user demographic for pet products is predominantly young women, driven by emotional consumption and the trend of anthropomorphism in pet ownership, resulting in a higher female user ratio compared to males [2] Group 2 - The pet product market in urban areas of China has seen a year-on-year growth of 7.5%, reaching 300.2 billion yuan, with dog and cat consumption markets growing by 4.6% and 10.7% respectively [2] - The pet food industry is experiencing three main growth drivers: product innovation, brand building, and channel structure adjustment, with the latter being the most critical and fleeting opportunity [3] - The concentration in the pet food market is expected to shift towards companies rather than brands, as precise positioning and differentiated needs become more prominent, reflecting changes in social structures and increasing pet ownership among single individuals [3]