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中国畜牧业协会宠物分会刘晓霞:“精致养宠”时代 宠物看病、出行为何仍是最大痛点?
经济观察报· 2026-01-15 13:24
Core Viewpoint - The article discusses the evolving landscape of the pet industry in China, highlighting the shift from quantity-driven growth to a focus on quality and emotional connection, as well as the challenges faced in services like healthcare and insurance [2][3][7]. Group 1: Market Trends - The pet economy is experiencing a structural transformation, with a shift from a "dog and cat" dominance to a more diversified market including various pets [2][5]. - By 2025, the number of urban dogs and cats in China is projected to reach 126 million, with a consumption market size of 312.6 billion yuan, reflecting a growth of 4.1% from 2024 [2][7]. - The average annual spending per pet is increasing, indicating a transition to a "refined pet-keeping" era where pet owners are willing to invest in high-quality products and services [7][8]. Group 2: Service Challenges - Pet owners face significant challenges, such as high medical costs and difficulties in traveling with pets, with 48.1% and 28.9% of owners respectively reporting these issues [3][10]. - The pet travel service market is currently inadequate, with a mismatch between the rising expectations of pet owners and the quality of services provided [10][11]. - Long-distance travel services lack professional care and real-time tracking, leading to increased anxiety among pet owners [11]. Group 3: Insurance Market Issues - The pet insurance market is characterized by a "double loss" situation, where pet owners struggle with claims while insurers face high payout rates and fraud concerns [14][15]. - The market is transitioning from a "concept introduction phase" to a "trust-building phase," with a significant gap between pet owners' expectations and the current offerings [15][16]. - To resolve these issues, the industry needs to innovate products, establish transparent medical data systems, and shift from post-treatment compensation to proactive health management [16].
中国畜牧业协会宠物分会刘晓霞:“精致养宠”时代 宠物看病、出行为何仍是最大痛点?
Jing Ji Guan Cha Wang· 2026-01-15 09:47
Core Insights - The Chinese pet economy is experiencing a significant transformation, evolving from a simple interest to a mainstream lifestyle, with a shift from "dog and cat dominance" to a more diversified market structure that includes various pets [1][3] Group 1: Market Trends - By 2025, the number of urban dogs and cats in China is projected to reach 126 million, with a year-on-year growth of 1.8% [1] - The urban pet consumption market is expected to reach 312.6 billion yuan in 2025, reflecting a 4.1% increase from 2024 [5] - The market is transitioning from a phase of quantity growth to a focus on quality, with an emphasis on "refined pet care" [5][6] Group 2: Consumer Behavior - Pet owners are increasingly viewing their pets as family members and emotional companions, leading to a rise in personalized pet care and unique pet ownership experiences [4] - The demand for non-traditional pets, such as reptiles and aquatic animals, is growing, indicating a shift towards individual expression and community identity among younger pet owners [4] Group 3: Challenges in Services - There are significant service gaps in the pet care industry, particularly in areas such as veterinary care and pet travel, with 48.1% of pet owners citing high medical costs and 28.9% facing difficulties in traveling with pets [2][7] - The pet insurance market is facing challenges, with issues related to claims processing and high payout rates leading to a "win-win" situation for neither pet owners nor insurance companies [9][11] Group 4: Future Directions - The pet industry must address the mismatch between rapidly evolving consumer expectations and the current level of service provision, particularly in pet travel and healthcare [7][8] - To improve the pet insurance landscape, the industry needs to innovate products and establish a transparent medical data system to enhance trust and streamline claims processes [12]
“宠物+”融合发展,撬动万亿消费市场
Bei Jing Shang Bao· 2026-01-04 23:09
Group 1 - The core viewpoint of the articles highlights the rapid growth of the pet economy, which has transitioned from a niche market to a significant driver of consumer spending, with pet-related products and services becoming essential in various sectors such as home cleaning, health, and entertainment [1][4][8] - Pet consumption is increasingly characterized by "humanization of pet needs" and "petification of human products," leading to innovative products like pet-specific vacuum cleaners and smart pet devices, which are becoming popular among urban pet owners [3][5] - The demand for pet health products is surging, with prescription pet food sales expected to grow by 290% by 2025, and other health-related products also showing significant growth, indicating a shift towards more health-conscious pet ownership [5][6] Group 2 - The pet economy is reshaping household consumption patterns, with pet-related spending becoming a key variable in driving traditional consumer goods growth, as evidenced by government initiatives targeting the pet market [4][6] - The trend of "pet as family member" is leading to increased spending on high-value items such as pet pharmaceuticals and health supplements, with average monthly spending on pet nutrition reaching 85 yuan, a 30% increase year-on-year [6][7] - There is a notable regional variation in pet consumption, with urban areas like Beijing showing higher average spending and a preference for premium pet products, reflecting a nationwide trend towards more refined and functional pet care [7][8]
“宠物经济”持续升温 头部公司自主品牌业绩迎突破
Core Insights - The pet consumption market in China continues to thrive, with significant sales growth reported during the 2025 "Double 11" shopping festival, particularly for domestic brands like Guibao Pet and its brands Maifudi and Fleagart [1][2] - The overall pet market in China is projected to exceed 811.4 billion yuan by 2025, with pet food being the largest segment, indicating strong demand and growth potential in the pet economy [3] Company Performance - Guibao Pet's self-owned brand sales reached nearly 1.1 billion yuan during the 2025 "Double 11," with Maifudi and Fleagart achieving sales of 688 million yuan and 335 million yuan, respectively, marking year-on-year growth of 35% and 51% [1] - Other leading companies like Zhongchong Co. and Petty Co. also reported strong sales growth during the same period, confirming the robust demand in the pet food market [1][2] - Guibao Pet maintained its leading position in the domestic pet food market, with a strong brand presence and high user recognition [2] Market Trends - The consumer base for pet products is increasingly favoring online purchasing, particularly through short videos and social media, reflecting a shift towards more informed and quality-focused buying decisions [3] - The pet industry is transitioning from basic feeding to a more refined approach, with consumers seeking higher quality and brand reputation in their purchases [3] Global and Local Strategies - Zhongchong Co. has established over 22 modern production bases globally and is actively promoting its brands internationally, achieving significant market recognition [4] - Petty Co. is focusing on the pet baking food segment and is investing in product innovation and supply chain collaboration to ensure quality and stability in new product offerings [4] - The industry is witnessing a shift from price competitiveness to technological advantages, with companies leveraging digitalization across their operations to enhance user insights and product iterations [4]
国产品牌涌入宠物消费细分赛道
Bei Jing Shang Bao· 2025-10-26 15:50
Core Insights - The pet industry is experiencing rapid expansion beyond staple food, with a focus on grooming, fashion, and health products, driven by evolving consumer attitudes towards pet care [1] - The market for small and exotic pets is growing quickly, with over 17 million people in China owning exotic pets, indicating a significant market opportunity [2] - Pet health and insurance are emerging as new growth areas, with a notable increase in sales and repeat purchases in the pet health sector [3] Group 1: Market Trends - The pet consumption landscape is shifting from basic needs to comprehensive care, as pet owners increasingly invest in their pets' overall well-being [1] - The pet market is projected to reach nearly one trillion yuan annually, attracting various industries to enter the pet sector [2] - The rise of emotional consumption in the pet industry mirrors trends seen in the mother-baby sector, emphasizing the importance of brand trust [3] Group 2: Industry Dynamics - The pet industry is witnessing a diversification of products and services, with companies focusing on niche markets and tailored solutions for pet nutrition and health [1][2] - Major companies are entering the pet food market, viewing it as a new avenue for growth, with numerous cross-industry brands emerging [2] - Domestic brands in the pet food sector have the potential to "overtake" international competitors, but they need to build trust and accumulate data over time [3]
亚宠展规模再创新高 “精致养宠”点燃消费新活力
Xin Hua Wang· 2025-08-21 03:24
Core Insights - The 27th Asia Pet Expo will be held from August 20 to 24, 2025, at the Shanghai New International Expo Center, covering an area of approximately 310,000 square meters [1] - Over 2,600 domestic and international exhibitors are expected to participate, attracting more than 510,000 professional visitors and pet enthusiasts [1] - The annual Asia Pet Expo serves as a launch platform for many brands' new products and is regarded as a barometer for industry development [1] - The pet supplies market is increasingly characterized by refinement, personalization, and specialization, with strong growth in pet consumption [1]