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贾国龙首次回应西贝预制菜风波:不应和顾客硬刚 降价菜品不会再涨价
新浪财经· 2025-12-25 10:35
为响应顾客对现制的要求,西贝在9月、10月先后对10余道产品进行现制调改。贾国龙表 示:"我们顺应消费者的期待和要求,认真调改中央厨房,让门店多承担处理环节,回归烟 火气。"但贾国龙也坦言,作为一家连锁餐饮品牌,"西贝不可能完全脱离中央厨房,全部 环节都由门店现做,因为管理难度会急剧扩大,食品安全的风险会大幅增加,食品安全是底 线。" 西贝风波已经过去100天。近日,西贝创始人贾国龙接受南方周末采访。采访中,他表达对 这次风波的深刻反思。贾国龙表示当时不应该选择硬刚,未来会耐心听每位顾客的意见。 "我认错,向顾客认错,向员工认错,也向我自己认错"。贾国龙坦言,自己不应该和顾客 硬刚,人都是吃一堑长一智,未来不能再独断专行,并表示自己"长期忽视了顾客的声 音"、"未来要耐心听每位顾客的意见。" 针对网友吐槽西贝价格贵,西贝也做出了积极响应,10月起对全国30余道产品降价,幅度 近20%,客单价从92元下调至75元。面对降价是临时政策的质疑,贾国龙首次回应:"已 降价的菜品不会再涨价,是长期的。同时,未来也会提供更好的附加服务,比如积极研发新 菜,打造欢乐温馨的就餐体验。当然,成本和品质注定了西贝不会变成一个低价 ...
贾国龙首次回应西贝预制菜风波:不应和顾客硬刚 降价菜品不会再涨价
Xin Lang Cai Jing· 2025-12-25 05:44
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 12月25日午间消息,西贝风波已经过去100天。近日,西贝创始人贾国龙接受媒体采访。采访中,他表 达对这次风波的深刻反思。贾国龙表示当时不应该选择硬刚,未来会耐心听每位顾客的意见。 "我认错,向顾客认错,向员工认错,也向我自己认错"。贾国龙坦言,自己不应该和顾客硬刚,人都是 吃一堑长一智,未来不能再独断专行,并表示自己"长期忽视了顾客的声音"、"未来要耐心听每位顾客 的意见。" 为响应顾客对现制的要求,西贝在9月、10月先后对10余道产品进行现制调改。贾国龙表示:"我们顺应 消费者的期待和要求,认真调改中央厨房,让门店多承担处理环节,回归烟火气。"但贾国龙也坦言, 作为一家连锁餐饮品牌,"西贝不可能完全脱离中央厨房,全部环节都由门店现做,因为管理难度会急 剧扩大,食品安全的风险会大幅增加,食品安全是底线。" 针对网友吐槽西贝价格贵,西贝也做出了积极响应,10月起对全国30余道产品降价,幅度近20%,客单 价从92元下调至75元。面对降价是临时政策的质疑,贾国龙首次回应:"已降价的菜品不会再涨价,是 长期的。同时,未来也会提供更好的附加服 ...
贾国龙最新发声:不应和顾客硬刚 降价菜品不会再涨价
Xin Lang Cai Jing· 2025-12-25 05:10
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 12月25日午间消息,西贝风波已经过去100天。近日,西贝创始人贾国龙接受媒体采访。采访中,他表 达对这次风波的深刻反思。贾国龙表示当时不应该选择硬刚,未来会耐心听每位顾客的意见。 "我认错,向顾客认错,向员工认错,也向我自己认错"。贾国龙坦言,自己不应该和顾客硬刚,人都是 吃一堑长一智,未来不能再独断专行,并表示自己"长期忽视了顾客的声音"、"未来要耐心听每位顾客 的意见。" 为响应顾客对现制的要求,西贝在9月、10月先后对10余道产品进行现制调改。贾国龙表示:"我们顺应 消费者的期待和要求,认真调改中央厨房,让门店多承担处理环节,回归烟火气。"但贾国龙也坦言, 作为一家连锁餐饮品牌,"西贝不可能完全脱离中央厨房,全部环节都由门店现做,因为管理难度会急 剧扩大,食品安全的风险会大幅增加,食品安全是底线。" 针对网友吐槽西贝价格贵,西贝也做出了积极响应,10月起对全国30余道产品降价,幅度近20%,客单 价从92元下调至75元。面对降价是临时政策的质疑,贾国龙首次回应:"已降价的菜品不会再涨价,是 长期的。同时,未来也会提供更好的附加服 ...
西贝整体客流恢复至风波前
Xin Lang Cai Jing· 2025-11-24 23:15
Core Insights - After facing a public relations crisis for over two months, the operational situation of Xibei is gradually returning to normal, with customer traffic recovering due to various measures taken by the company [2][9] Group 1: Customer Traffic Recovery - Xibei's customer traffic significantly declined after the controversy on September 10, but began to recover from late September due to adjustments in menu items, price changes, and promotional activities [2][4] - By October, the restaurant's occupancy rate reached around 70-80% during weekdays, with wait times of about 15 minutes observed in some locations [2] - In November, customer traffic remained stable compared to the same period last year, despite the cessation of large discounts [2] Group 2: Pricing and Promotions - The increase in customer traffic is largely attributed to significant price reductions and the distribution of coupons [4][9] - Xibei reported that 70% of its sales in October and November came from member consumption, indicating a strong reliance on loyalty programs [4] - The promotional campaign "Xibei Treats You to Dinner" offered customers a 100 yuan dining voucher with any purchase, which led to a surge in customer visits [5][9] Group 3: Menu Adjustments and Pricing Strategy - Xibei has reduced prices on 41 menu items, with price cuts ranging from 8.4% to 26.9% [6][9] - The average customer spending has decreased to approximately 75 yuan due to these price adjustments [6][9] - The company has also implemented a strategy to attract families, with a focus on children's meals and special birthday services [10][13] Group 4: Employee Management and Internal Challenges - The recent crisis has posed challenges for frontline employees, necessitating additional training in food preparation and customer service [13] - To support employees affected by the crisis, Xibei has introduced various subsidies and bonuses, including a "compensation award" for those facing extreme criticism [14][15] - The company is also focusing on optimizing its store operations, having closed several locations while planning to open new ones [16]