苏宁易购门店管理平台负责人介绍，政企团购日是苏宁易购家电普惠IP——真惠补的场景化延伸，我们 希望通过"产品+场景+服务"的组合式体验，助推更多解决生活痛点、融合前沿技术的新智家电，以实 实在在的价格走向消费者。今年以来，苏宁易购政企团购活动已走进超1000家企业，累计服务超10万家 庭消费者。 年底临近，不少消费者把换台家电、更新手机提上计划清单。苏宁易购携手全国百家企业打造政企团购 日，通过升级定制化产品解决方案、沉浸式家庭场景体验、便民生活服务等多重举措，激发企业用户团 购消费活力，为年底消费再添一把火。 "这种把优质产品和服务'送上门'的模式，体验不错，员工反响非常热烈。大家利用休息时间就能一站 式完成体验和选购，希望这类活动能常态化开展。"上海某金融机构负责人表示。 在政企团购会现场，苏宁易购通过现场驻点、搭建临时样板间，实景还原不同家电产品的使用场景，引 入冰箱、洗衣机、电视、空调、热水器、烟灶、净水器、洗碗机等家电产品，并提供产品讲解、优惠补 贴申领、旧机回收和上门估值等一站式服务。除了家电的展示和体验，现场还融入本地化服务，如老旧 家电免费安全监测、免费衣物护理、免费家电清洗、免费手机贴膜、美 ...

Core Insights - The article highlights the positive impact of government subsidies on household appliance sales in Fengqing County, Yunnan Province, particularly during the recent holiday season, as many residents returned home and upgraded their appliances [1][3]. Group 1: Consumer Behavior - Consumers are increasingly opting for energy-efficient appliances, with sales of first-level energy-efficient products rising from 50% last year to over 98% this year due to subsidy policies [2]. - The purchasing habits have shifted from traditional appliances like refrigerators and televisions to modern products such as robotic vacuum cleaners and water purifiers [2]. Group 2: Sales Performance - A local appliance store reported sales of over 2,000 units and revenue exceeding 6 million yuan in the first nine months of the year, driven by the "old-for-new" subsidy policy [2]. - The government subsidy program has effectively stimulated consumer spending, with over 11,200 residents applying for related subsidies, leading to a total sales increase of over 50 million yuan [3]. Group 3: Policy Impact - Fengqing County has implemented a comprehensive subsidy strategy covering various sectors, including home appliances, home decoration, and automobiles, to enhance consumer purchasing power and market vitality [3]. - The subsidy program has been tailored to include high-frequency consumer products, ensuring that the benefits reach diverse consumer groups [3].