以下文章来源于凤凰网财经 ，作者风暴眼 这位59岁的法师，1982年剃度出家，1983年9月赴南京栖霞寺受具足戒，1986年在中国佛学院学习， 1990年毕业后到河南省佛教协会工作，后任中国佛教协会副秘书长、河南省佛教协会副秘书长、副 会长、洛阳市佛教协会会长等职。 2003年10月，受河南省佛教协会委派，印乐法师到洛阳白马寺主持工作，2005年11月1日起荣膺洛阳 白马寺方丈，至今已有整整20年。 不过，印乐法师过往在对待商业化的态度上，与释永信大相径庭。他曾直言"我不想评价少林寺，白 马寺坚持按照佛教传统去做，更好地维护、保留、传承佛教传统、佛教文化。" 这句多年前的表态，如今随着他空降少林寺，变得意味深长。 凤凰网财经 . 你好，我们是凤凰网财经，全球华人都在看的财经公众号，传播最有价值的财经报道，你值得关注！欢 迎访问：http://finance.ifeng.com/ 本文来自微信公众号： 凤凰网财经 （ID：finance_ifeng） ，作者：风暴眼，题图来自：视觉中国 在释永信被官宣接受多部门联合调查的两天后，少林寺迎来新的掌舵人。 7月29日下午，少林寺管理处发布消息，依据《汉传佛教寺院住持 ...

Core Viewpoint - The appointment of Yinle as the new abbot of Shaolin Temple comes after the investigation of the previous abbot, Shiyongxin, raising questions about the commercialization of the temple and the preservation of traditional Buddhist values [1][2]. Group 1: Background of Yinle - Yinle, aged 59, has a long history in the Buddhist community, having been ordained in 1982 and serving in various roles, including as the abbot of Baima Temple for 20 years [2][3]. - His approach to commercialization contrasts sharply with that of his predecessor, as he emphasizes maintaining traditional Buddhist practices and values [2][3]. Group 2: Yinle's Management Style - Yinle is known for his low-profile management style, avoiding social media and public attention, focusing instead on practical tasks such as tree maintenance and farming activities [3][4][5]. - He adheres to the "work and meditation" tradition, ensuring that monks engage in agricultural work while also dedicating time to study and learning [7][9]. Group 3: Approach to Commercialization - Yinle has shown a cautious attitude towards commercialization, having previously rejected proposals to commercialize the Baima Temple brand and emphasizing the need to preserve the temple's traditional character [12][15]. - He has actively campaigned against the registration of Buddhist temple names as trademarks, highlighting the potential negative impact on the reputation of Buddhism [16][18]. - Unlike Shaolin Temple, which has developed a significant commercial presence, Baima Temple under Yinle remains free from commercial enterprises, focusing instead on spiritual and cultural preservation [19].

Core Viewpoint - The article discusses the commercialization of Buddhist temples in China, highlighting the transformation of Shaolin Temple into a significant business empire under the leadership of Abbot Shi Yongxin, and explores the revenue-generating strategies of various famous Buddhist mountains and temples in the country [3][5]. Group 1: Shaolin Temple's Commercial Success - Abbot Shi Yongxin initiated the commercialization of Shaolin Temple in 1987, breaking traditional norms and establishing a market-oriented operation [4]. - Over 30 years, Shaolin Temple evolved from a dilapidated site with only 14 monks to a business empire generating over 1.2 billion yuan in annual revenue [5]. - The cultural IP of Shaolin Temple is valued at several billion yuan, with diverse revenue streams including film, cultural products, and e-commerce [4][5]. Group 2: Revenue Models of Famous Buddhist Mountains - The four major Buddhist mountains in China—Wutai Mountain, Putuo Mountain, Emei Mountain, and Jiuhua Mountain—have also adopted commercial strategies, with Emei Mountain being the first to go public [8]. - Emei Mountain reported a revenue of 1.013 billion yuan in 2024, with significant contributions from cable car services and hotel operations [10][11]. - Ticket sales are a major income source, with Emei Mountain's ticket revenue reaching 277 million yuan from 4.67 million visitors in 2024 [10]. Group 3: Ticket Revenue and Visitor Statistics - Putuo Mountain attracts around 9 million visitors annually, generating ticket revenue exceeding 800 million yuan [13]. - Wutai Mountain received 6.96 billion yuan in ticket revenue from 604,730 visitors in 2023 [13]. - Ticket prices for major temples are relatively high, with Putuo Mountain charging 220 yuan and Ling Shan Buddha 210 yuan [13][14]. Group 4: Experience Economy and New Revenue Streams - Temples are increasingly catering to younger generations seeking spiritual retreats, leading to high visitor numbers and significant ticket revenue [14]. - "Incense money" has become a substantial income source, with sales from incense products contributing significantly to temple revenues [18]. - Innovative dining options, such as vegetarian meals and themed cafes, have emerged in temples, attracting more visitors and generating additional income [21][22]. Group 5: Diversification and Investment Strategies - Temples are diversifying their business models, with some engaging in e-commerce and selling cultural products online [24]. - Shaolin Temple has registered over 700 trademarks and developed various products, including traditional medicine and merchandise [27]. - Some temples, like the Shanghai Jade Buddha Temple, have ventured into investment, supporting startups and generating additional revenue streams [28].

Core Viewpoint - The recent investigation of Shaolin Temple's abbot Shi Yongxin for misappropriation of temple assets highlights the commercialization of Buddhist temples in China, with Shaolin Temple serving as a prime example of this trend [1][3]. Group 1: Shaolin Temple's Commercialization - Since becoming the abbot in 1987, Shi Yongxin has transformed Shaolin Temple from a dilapidated site with only 14 monks into a commercial empire generating over 1.2 billion yuan in annual revenue [3]. - Shaolin Temple has registered over 700 trademarks globally and has diversified its revenue streams through cultural tourism, film, e-commerce, and various merchandise, with its cultural IP valued at several billion yuan [1][19]. - The temple's approach to commercialization, including the idea that "monks also need to eat," has broken traditional barriers and led to a market-oriented operation [1][3]. Group 2: Revenue Generation in Buddhist Temples - Major Buddhist mountains like Emei Mountain, Wutai Mountain, and others have also adopted commercial strategies, with Emei Mountain generating 1.013 billion yuan in revenue in 2024, primarily from cable car services [4][6]. - Ticket sales are a significant revenue source for many temples, with Wutai Mountain earning 696 million yuan from ticket sales in 2023, and Putuo Mountain generating over 800 million yuan annually from ticket sales [8][9]. - The commercialization of temples has led to the emergence of new revenue streams, including electronic donation systems and innovative dining options, such as vegetarian meals and coffee shops within temple premises [14][18]. Group 3: Investment and Diversification - Temples are increasingly engaging in investment activities, with some, like the Shanghai Jade Buddha Temple, participating in angel investments in startups, showcasing a shift towards a more diversified business model [19][23]. - The integration of cultural and tourism development with traditional temple activities has created a comprehensive business model, allowing temples to thrive financially while maintaining their religious significance [23]. - The trend of temples acting as business conglomerates is evident, with many temples exploring various sectors, including real estate, cultural tourism, and technology [23].