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释永信后,少林寺的生意经何去何从?
首席商业评论· 2025-07-30 04:08
少林寺在现代的火爆,始于1982年电影《少林寺》的热映。该片主演李连杰曾在采访中回忆,当年他到少林寺实地取景时,少林寺里真正的出家人没几个,根本 没有什么武功。 释永信被查热度未散,少林寺7月29日火速官宣新住持。这几天少林寺接连不断的消息引网友调侃:"上次少林寺方丈出这么大的事,还是在《天龙八部》里。" 这一调侃,甚至让曾剧中演鸠摩智所说的"少林寺藏污纳垢"意外翻红,饰演该角色的演员李国麟被全网捧成了预言家,一场直播点赞量破千万。 7月27日晚,少林寺官方微博发布消息称,释永信涉嫌刑事犯罪,具体包括挪用、侵占项目资金及寺院资产;同时严重违反佛教戒律,长期与多名女性保持不正当 关系并育有私生子。随后,中国佛教协会发布公告,宣布注销释永信的戒牒。 少林寺方丈释永信 这位曾被视为少林寺"掌门"的高僧,如今彻底走下神坛。 此后,少林寺凭借武术文化走向世界,而释永信正是关键推动者。正是他带领少林僧团全球巡回交流演出,将少林功夫推向国际舞台。曾有记者私下问他:"大 师,您修炼的是少林寺哪一门功夫?"释永信回答:"修炼的层次不同,我不太会功夫。" 从被外界称为"武林泰斗"到首位拥有MBA学位的方丈,释永信用数十年时间将少 ...
不止少林寺!揭开寺庙的“赚钱密码”
创业邦· 2025-07-30 03:10
以下文章来源于蓝鲨消费 ,作者王冲和 蓝鲨消费 . 深度研究消费产业,记录陪伴新消费品牌成长 来源丨蓝鲨消费(ID:lanshaxiaofei) 作者丨 王冲和 编辑丨 卢旭成 图源丨Midjourney 2025年7月27日,少林寺管理处一纸通报震惊全国:方丈释永信因"挪用侵占寺院资产、严重违反佛 教戒律"被带走调查。与此同时,这位身披16万元云锦袈裟的"佛门CEO",在30年间打造的"少林商 业帝国"也逐渐浮出水面。 1987年,释永信成为少林寺住持后,便开始推动少林寺的商业化进程。他提出的"和尚也要吃饭"的 理念,打破了传统寺庙的封闭模式,将少林寺推向了市场化运营的轨道。 当中国企业尚不知域名为何物时,释永信1996年便注册少林寺官网,将《易筋经》数字化引流,半 年吸引5万海外访问。之后,释永信成立河南少林寺实业发展有限公司,一口气注册45类200多个少 林寺商标,直接把 "少林"变成金字招牌。 时至今日,少林寺不仅成为文化旅游的热门景点,还通过影视、文创、电商等多个领域拓展了产业 链。据媒体报道,少林寺的"文化IP"估值已高达数十亿,从游戏授权到联名月饼,商业触角无处不 在。 三十年间,释永信将一座仅 ...
“佛门CEO”释永信的商业版图究竟有多大?
以下文章来源于凤凰网财经 ,作者凤凰网《风暴眼》 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢迎访问:http://finance.ifeng.com/ 导语:释永信的商业化手段多元且大胆,"功夫"经济了得。 千年古刹,佛门净地,却因方丈被带走调查,而卷入尘世纷争。 7月26日,有"天下第一名刹"之美誉的少林寺突传消息:方丈释永信被带走调查。 据 少林寺官方网站 7月27日消息, 少林寺住持释永信涉嫌刑 事犯罪,挪用侵占项目资金寺院资产 ; 严重违反佛教戒律,长期与多名女性保持不正当关系并育有私生子。目前正在接受多部门联合调查。有关 情况将及时向社会公布。 凤凰网《 风暴眼 》多次拨打少林寺相关公司工商电话,对方始终处于关机或无人接听的状态。此后,凤凰网《 风暴眼 》又拨打了郑州市佛教协 会电话,显示正在通话中。 根据公开报道,释永信最近一次公开露面是在 20天前,当时他出席了少林寺全体僧众会议。而释永信认证的新浪微博账号最新更新停留在7月24 日,此后未有新的动态发布。 在 执掌少林寺 26年的时间里,这位身披袈裟的"CEO",将少林寺从深山禅院 ...
不止少林寺,揭开寺庙的“赚钱密码”
3 6 Ke· 2025-07-29 04:09
Core Viewpoint - The recent investigation of Shaolin Temple's abbot Shi Yongxin for misappropriation of temple assets highlights the commercialization of Buddhist temples in China, with Shaolin Temple serving as a prime example of this trend [1][3]. Group 1: Shaolin Temple's Commercialization - Since becoming the abbot in 1987, Shi Yongxin has transformed Shaolin Temple from a dilapidated site with only 14 monks into a commercial empire generating over 1.2 billion yuan in annual revenue [3]. - Shaolin Temple has registered over 700 trademarks globally and has diversified its revenue streams through cultural tourism, film, e-commerce, and various merchandise, with its cultural IP valued at several billion yuan [1][19]. - The temple's approach to commercialization, including the idea that "monks also need to eat," has broken traditional barriers and led to a market-oriented operation [1][3]. Group 2: Revenue Generation in Buddhist Temples - Major Buddhist mountains like Emei Mountain, Wutai Mountain, and others have also adopted commercial strategies, with Emei Mountain generating 1.013 billion yuan in revenue in 2024, primarily from cable car services [4][6]. - Ticket sales are a significant revenue source for many temples, with Wutai Mountain earning 696 million yuan from ticket sales in 2023, and Putuo Mountain generating over 800 million yuan annually from ticket sales [8][9]. - The commercialization of temples has led to the emergence of new revenue streams, including electronic donation systems and innovative dining options, such as vegetarian meals and coffee shops within temple premises [14][18]. Group 3: Investment and Diversification - Temples are increasingly engaging in investment activities, with some, like the Shanghai Jade Buddha Temple, participating in angel investments in startups, showcasing a shift towards a more diversified business model [19][23]. - The integration of cultural and tourism development with traditional temple activities has created a comprehensive business model, allowing temples to thrive financially while maintaining their religious significance [23]. - The trend of temples acting as business conglomerates is evident, with many temples exploring various sectors, including real estate, cultural tourism, and technology [23].
「佛门CEO」释永信被查,方丈的商业版图究竟有多大?
36氪· 2025-07-28 12:56
Core Viewpoint - The article discusses the investigation of Shi Yongxin, the abbot of Shaolin Temple, for alleged criminal activities, including misappropriation of funds and inappropriate relationships, raising questions about the commercialization of the temple and its impact on its spiritual integrity [3][8][24]. Group 1: Background and Development of Shaolin Temple - Shi Yongxin has been the abbot for 26 years, transforming Shaolin Temple from a dilapidated site into a commercial empire spanning culture, tourism, and food industries [8][24]. - The temple's commercialization began with the recognition and protection of its cultural value, leading to the establishment of the Henan Shaolin Intangible Asset Management Company in 2008 [16][24]. - The temple's tourism revenue was significant, with 2010 figures showing it accounted for one-third of Dengfeng's fiscal income, and in 2019, visitor numbers peaked at 4.2 million, generating over 1.2 billion yuan in total revenue [18][24]. Group 2: Commercialization Strategies - Shi Yongxin's approach to commercialization included legal actions to protect the Shaolin brand, establishing the first Buddhist enterprise in China, and embracing digitalization early on [12][16]. - The temple has diversified its revenue streams through various means, including e-commerce, cultural performances, and the development of health products, with sales of Shaolin medicinal products exceeding 80 million yuan in 2019 [20][21]. - The temple's brand has expanded into various sectors, with over 706 registered trademarks covering food, beverages, and cultural products by 2022 [22]. Group 3: Controversies and Challenges - The increasing commercialization has led to public scrutiny regarding the temple's spiritual integrity, with rising ticket prices and significant investments in commercial real estate raising concerns about its original purpose [24][28]. - Allegations against Shi Yongxin, including complex relationships and asset misappropriation, have sparked debates about the accountability and governance of religious institutions [26][28]. - The temple's ventures into real estate and high-profile projects, such as plans for hotels and golf courses, have further fueled criticism regarding the alignment of its commercial activities with Buddhist principles [28].
手握18家企业+985个商标:一个方丈的资本生意经
Sou Hu Cai Jing· 2025-07-28 09:45
Core Viewpoint - The investigation into Shi Yongxin, the abbot of Shaolin Temple, reveals a complex intertwining of religious leadership and commercial enterprise, highlighting the commercialization of Buddhist culture and the potential risks associated with such practices [2][4][5]. Group 1: Background and Investigation - Shi Yongxin is under investigation for alleged criminal activities, including misappropriation of funds and maintaining improper relationships, which has led to a significant public outcry and scrutiny of his dual role as a religious leader and businessman [2][4]. - His rise to power began in 1981, and by 1999, he became the youngest abbot in the temple's history, holding various influential positions within the Buddhist community [3]. Group 2: Commercial Ventures - Shi Yongxin has expanded the Shaolin brand into various commercial sectors, including publishing, gaming, and health products, significantly increasing the temple's revenue streams [6][7]. - The Shaolin Temple has established a strong international presence, with cultural centers and performances generating substantial income, including annual global tours that have seen ticket prices rise from $100,000 to $500,000 per show [7][9]. Group 3: Business Structure - The Shaolin Intangible Asset Management Company serves as the core platform for Shi Yongxin's business operations, having invested in multiple sectors, including retail, culture, and entertainment [9][10]. - The company has made significant investments, including a notable purchase of commercial land in Zhengzhou for 452 million yuan, aimed at developing cultural industries [10]. Group 4: Market Trends - The temple economy is experiencing a surge, particularly among younger demographics, with ticket sales for Buddhist cultural sites increasing by 310% year-on-year, indicating a shift towards a more commercialized approach to religious practices [13][15]. - The trend of capitalizing on religious sites has led to the listing of major Buddhist mountains on stock exchanges, with companies like Emei Mountain A and Jiuhua Tourism actively engaging in the market [16][17].
释永信和他的全球化商业之路
Sou Hu Cai Jing· 2025-07-28 06:23
Core Viewpoint - The recent allegations against Shaolin Temple's abbot Shi Yongxin, including criminal activities and moral violations, have sparked significant public outrage and scrutiny of his extensive commercial empire [2][8]. Group 1: Background of Shi Yongxin - Shi Yongxin, born Liu Yingcheng in 1965, became the abbot of Shaolin Temple in 1987 and has since played a pivotal role in its commercialization [2]. - He was elected as the president of the Henan Buddhist Association in 1998 and later as the vice president of the Chinese Buddhist Association in 2002 [2]. Group 2: Commercialization Efforts - Starting in the 1990s, Shi Yongxin demonstrated exceptional business acumen by registering the Shaolin Temple's domain name in 1996, making it one of the first religious institutions to embrace digitalization [3]. - In 1997, he established the Henan Shaolin Temple Industrial Development Co., marking the beginning of the temple's commercial journey [3]. - The temple's commercial activities expanded into various sectors, including culture, food, pharmaceuticals, and apparel [3]. Group 3: Expansion in the 21st Century - The commercialization accelerated in the 21st century, with the establishment of Shaolin Publishing House in 2002 and Shaolin Happy Land Co. in 2003, focusing on Buddhist products and consulting services [5]. - By 2019, sales from Shaolin Medicine, which was revitalized in 2004, exceeded 80 million yuan, establishing it as a popular brand in traditional Chinese medicine [5]. - The temple also ventured into e-commerce, launching a Taobao store in 2008, which evolved into a cultural lifestyle brand by 2015, achieving sales of 23 million yuan by 2020 [5]. Group 4: International Outreach - Shi Yongxin led the Shaolin Monk Troupe to perform at Buckingham Palace in 1999, and the troupe now conducts over 200 global performances annually, with ticket revenues increasing from $100,000 to $500,000 per show [6]. - The temple has diversified its income through various means, including licensing video games and developing music, resulting in the registration of 795 trademarks across multiple industries [6]. Group 5: Controversies and Criticism - Despite the commercial success, Shi Yongxin's approach has faced criticism for straying from the core values of Buddhism, with high ticket prices and frequent commercial activities raising concerns about the temple's integrity [6]. - Allegations of personal misconduct and financial impropriety have been persistent, with a notable public accusation in 2015 that highlighted various issues, including asset misappropriation [8]. Group 6: Implications for the Religious Sector - The ongoing scandal has exposed significant gaps in the oversight mechanisms within religious organizations, emphasizing the need for improved governance and transparency [8][9]. - The incident serves as a wake-up call for the religious community to reflect on maintaining the essence of faith while balancing commercial interests, ensuring that spiritual values are not compromised by profit motives [9].
“佛门CEO”释永信被查,方丈的商业版图究竟有多大?
创业邦· 2025-07-28 03:05
Core Viewpoint - The article discusses the recent investigation of the abbot of Shaolin Temple, Shi Yongxin, for alleged criminal activities, including misappropriation of funds and inappropriate relationships, which raises questions about the commercialization of the temple and its impact on its spiritual integrity [3][9][28]. Group 1: Background and Development of Shaolin Temple - Shi Yongxin has been the abbot for 26 years, transforming Shaolin Temple from a dilapidated site into a commercial empire spanning various industries such as culture, tourism, and food [9][15]. - The temple's commercialization began with the recognition and protection of its cultural value, leading to the establishment of the Henan Shaolin Intangible Asset Management Company in 2008 [17][21]. Group 2: Commercialization Strategies - The temple has developed a diverse range of business operations, including cultural tourism, intellectual property management, and health industries, creating a unique "religion + business" model [21][24]. - In 2010, tourism revenue from Shaolin Temple accounted for one-third of the local government's income, with ticket sales and related experiences generating significant financial returns [22]. Group 3: Financial Performance and Market Expansion - In 2019, the peak visitor count reached 4.2 million, generating over 1.2 billion yuan in total revenue based on an average spending of 300 yuan per visitor [22]. - The temple's e-commerce initiatives, such as the "Shaolin Happy Land" store on Taobao, have seen sales grow from hundreds of thousands to 23 million yuan by 2020 [25]. Group 4: Controversies and Challenges - The commercialization has led to public scrutiny regarding the temple's spiritual integrity, with rising ticket prices and significant investments in commercial real estate raising concerns about its original purpose [28][32]. - Allegations against Shi Yongxin, including claims of inappropriate relationships and financial misconduct, have sparked debates about the balance between faith and profit [28][32].
“佛门CEO”释永信被查,方丈的商业版图究竟有多大?
虎嗅APP· 2025-07-27 14:53
Core Viewpoint - The article discusses the recent investigation of the abbot of Shaolin Temple, Shi Yongxin, for alleged criminal activities, including misappropriation of funds and inappropriate relationships, raising concerns about the commercialization of the temple and its impact on its spiritual integrity [3][6][15]. Group 1: Background and Development of Shaolin Temple - Shi Yongxin, who became the abbot at a young age, transformed Shaolin Temple from a dilapidated site into a commercial empire spanning various industries, including culture, tourism, and health [8][9]. - The temple's commercialization began with the recognition of its cultural value, leading to the establishment of the Shaolin Temple Industrial Development Company in 1997, marking the first company in the Chinese Buddhist community [9][10]. Group 2: Commercialization Strategies - The temple's revenue model includes cultural tourism, with significant income from performances and martial arts training, contributing to local economic growth [12][13]. - In 2019, the temple's tourism revenue exceeded 1.2 billion yuan, with peak visitor numbers reaching 4.2 million, showcasing the financial success of its commercial strategies [13][14]. - Shaolin Temple has diversified its business ventures into e-commerce, health products, and intellectual property, with over 706 registered trademarks by 2022 [14][15]. Group 3: Challenges and Controversies - The commercialization has led to public scrutiny regarding the temple's spiritual mission, with rising ticket prices and significant investments in commercial real estate raising questions about its priorities [15][16]. - Allegations against Shi Yongxin, including complex personal relationships and financial misconduct, have sparked debates about the ethical implications of blending religious leadership with business practices [17][18]. - The temple's expansion into real estate and luxury projects has further fueled concerns about the erosion of its traditional values and the potential conflict between faith and profit [16][18].
“佛门CEO”释永信被查,方丈的商业版图究竟有多大?
凤凰网财经· 2025-07-27 12:59
Core Viewpoint - The article discusses the recent investigation of the abbot of Shaolin Temple, Shi Yongxin, for alleged criminal activities, including embezzlement and maintaining improper relationships, which raises questions about the commercialization of the temple and its impact on its spiritual integrity [1][4]. Group 1: Background and Development of Shaolin Temple - Shi Yongxin has been the abbot for 26 years, transforming Shaolin Temple from a dilapidated site into a commercial empire spanning various industries such as culture, tourism, and food [4]. - The temple's commercialization began in the 1980s, coinciding with a surge in interest in martial arts and qi gong, leading to Shi Yongxin's rise as a key figure in its management [5][7]. Group 2: Commercialization Strategies - The temple's commercial journey started with brand protection, including legal actions against counterfeit products and the establishment of a company for business operations, marking the beginning of a multi-industry expansion [7][10]. - Shaolin Temple's revenue model includes cultural tourism, with significant income from ticket sales and related activities, contributing to local government finances [12][13]. - The temple has diversified into e-commerce and new retail, achieving substantial sales growth through online platforms and global tours of its martial arts troupe [14][15]. Group 3: Challenges and Controversies - The commercialization has led to public scrutiny regarding the temple's spiritual mission versus its profit-driven activities, raising concerns about the authenticity of its religious practices [16][18]. - Allegations against Shi Yongxin, including complex personal relationships and financial misconduct, have sparked debates about governance and accountability within the temple [18][19]. - The temple's ventures into real estate and high-profile projects have further fueled skepticism about its commitment to traditional values [19].