Core Viewpoint - The continuous interest rate hikes by the Federal Reserve and the strong rise of the US dollar index have put significant pressure on international gold prices, which have fallen from a peak of $2078.8 per ounce in March to a low of $1618.3 per ounce last month. However, contrary to previous trends, domestic gold stores in China are experiencing poor sales despite the drop in gold prices [1][3]. Group 1: Reasons for Poor Domestic Gold Sales - The decline in international gold prices has not translated into significant price drops in domestic gold stores due to the limited decrease in domestic gold prices, which are affected by the depreciation of the Chinese yuan against the US dollar [3][5]. - The majority of gold sold in domestic stores consists of jewelry, which includes high processing and design fees that do not adjust with international gold price fluctuations, resulting in minimal price reductions for consumers [3][5]. - Domestic demand for gold has decreased significantly due to the ongoing economic downturn and the impact of repeated COVID-19 outbreaks, leading consumers to cut back on non-essential spending, including gold jewelry [5][7]. Group 2: Changing Consumer Preferences - The younger generation shows a declining interest in gold jewelry, viewing it as outdated and preferring luxury items like designer bags and high-performance cars to express their personal style and economic status [7][9]. - Consumers are becoming increasingly savvy regarding the resale of gold, often facing unfavorable buyback prices compared to their purchase prices, which diminishes their willingness to invest in gold [9].

绷不住啦，茅台掉到1499以下了，一个新时代算是彻底画上句号了！真是三十年河东，三十年河西，回想当年怎么买茅台，那叫一个"求爷爷告奶奶"，想花 1499的官网价买到，简直比中彩票还难呀，要加价到2000、2400，甚至还得托关系，最高的时候干到三千多，还得抢预约，跟春运抢火车票似的！如今倒是 好了，有的店直接标价1450，你还能跟老板还价呢！这两年，茅台从2400一路跌到2000、1800、1600，大家都习以为常，可这次一跌破1499的建议零售价， 真是个标志性的大事件。 为什么这么说呢，1499可是茅台官方定的零售价，也就是说，这是茅台自己划定的一道心理底线。这么多年过去了，不管市场是疯涨还是冷淡，茅台都死咬 着这个价格不放，一旦价格往下掉，茅台酒厂就会马上减少供应，以稳定市场。而如果价格涨得太快，就会增加销售量，给市场降降温。换句话说，一旦茅 台的售价跌破1499这个关口，意味着什么问题呢？不管官方怎么调控，这套机制已经失效了。这背后的深层次原因，实在值得我们 researchers 深思。 说起第二个原因，和房地产的关系也挺紧密。那会儿，房地产火得一塌糊涂，茅台那时可是"硬通货里面的硬通货"！一个房地 ...