以下文章来源于图数室 ，作者图数室 图数室 . 新浪新闻出品《图数室》栏目。 关注我们，用数据读懂热点。 财富粉碎机。 作者/图数室 来源/图数室 人到中年梦碎奶茶店 想辞职开店的朋友有福了！某创业导师的连麦直播奉上最新电子榨菜：抵押房子开6层 奶茶大厦的大哥，用洗脚盆放榨汁工具的大姐，负债开中药奶茶店的离异宝妈……一群 中年人押上半生积蓄，加盟一家名不见经传的奶茶店，却敢于和雪王中门对狙。 他 们 的 创 业 结 局 让 人 心 惊 胆 战 ： " 投 6 0 万 开 奶 茶 店 血 本 无 归 " ， " 砸 3 3 万 日 销 仅 1 0 0 " ， " 2 8 万 一 个 月 亏 精 光 "…… 这 些 " 商 业 新 秀 " 的 故 事 ， 足 以 打 消 普 通 人 9 9 % 不 切 实 际的暴富幻想。 (ID：sina-tushushi) 县城奶茶一条街上，正牌连锁店门口排着队，几步外招牌相似的"追随者"们却总开了又 倒 ， 循 环 挣 扎 。 不 少 中 年 人 为 寻 事 业 " 第 二 春 " 加 盟 开 店 ， 反 被 " 快 招 " 套 路 掏 空 半 生 积 蓄。 县城中年有自己的 ...

以下文章来源于图数室 ，作者图数室 图数室 . 新浪新闻出品《图数室》栏目。 关注我们，用数据读懂热点。 本文来自微信公众号： 图数室 ，作者：图数室，题图来自：AI生成 人到中年，梦碎奶茶店 县城奶茶一条街上，正牌连锁店门口排着队，几步外招牌相似的"追随者"们却总开了又倒，循环挣 扎。 不少中年人为寻事业"第二春"加盟开店，反被"快招"套路掏空半生积蓄。 县城中年有自己的破产四件套：奶茶店、咖啡店、汉堡店、烘焙店。从线上创业直播间到县城商业 街，"自杀式开店"的戏码正不断上演。 所谓"一键开店、短期回本"的话术背后，常是环环相扣的收 费陷阱。 想辞职开店的朋友有福了！某创业导师的连麦直播奉上最新电子榨菜：抵押房子开6层奶茶大厦的大 哥，用洗脚盆放榨汁工具的大姐，负债开中药奶茶店的离异宝妈……一群中年人押上半生积蓄，加盟 一家名不见经传的奶茶店，却敢于和雪王中门对狙。 他们的创业结局让人心惊胆战："投60万开奶茶店血本无归""砸33万日销仅100""28万一个月亏精 光"……这些"商业新秀"的故事，足以打消普通人99%不切实际的暴富幻想。 "快招"陷阱有哪些特征？为何这类骗局总瞄准中年创业者？当市场被连锁巨头 ...

Core Viewpoint - The article discusses the rise and fall of the brand "Nezha Xianyin," highlighting the humorous yet critical public perception of its business model and the challenges faced by its franchisees [5][7][12]. Group 1: Brand Perception and Public Reaction - "Nezha Xianyin" is perceived as a brand that humorously exploits the popularity of the "Nezha" IP, leading to a mix of ridicule and ironic support from the public [5][8]. - The brand's marketing strategy has sparked a wave of online engagement, with users creatively promoting it despite acknowledging its flaws, thus creating a viral phenomenon [9][12]. - The public's reaction includes exaggerated claims about the brand's appeal, with some even suggesting it has magical qualities to attract customers, showcasing a blend of satire and genuine interest [9][12]. Group 2: Franchise Challenges and Business Model - Many franchisees have reported significant difficulties, including poor location choices and low sales, leading to financial losses and store closures [7][13]. - The franchise model has been criticized for its lack of transparency, with many franchisees feeling misled about the brand's potential and operational support [17][19]. - The article reveals that the parent company of "Nezha Xianyin" has been involved in questionable practices, including a lack of operational legitimacy and a history of company cancellations, raising concerns about the brand's sustainability [12][13]. Group 3: Fast Franchise Model Risks - The article highlights the risks associated with "fast franchise" models, where companies lure potential franchisees with low entry costs and high returns, often leading to exploitation [17][19]. - Many entrepreneurs fall victim to these schemes due to a lack of understanding of the franchise process and the importance of verifying company credentials [19]. - The narrative emphasizes that while the new tea beverage market may still hold potential, the allure of easy profits can lead to significant losses for those who do not conduct thorough due diligence [19].

"奶茶界真正的新皇"、"小甜水界的唯一真神"、"联动界最高的山和最长的河"，你以为这是喜茶或蜜雪冰城的新头衔？ 不，网友把这些金光闪闪的称号，慷慨地送给了一个你大概率没听过的品牌：哪吒仙饮。 但可别以为网友是在夸他，其实这全是带着调侃的黑色幽默。 要是你刚好在这家店打工，大概率还会被"灵魂补刀："这员工也太精明了，专门挑一个没活的店，往那一坐刷一天视频工资就到手了"。 在网友眼中，这家敢和蜜雪冰城正面硬刚、中门对狙的品牌，Bug实在太多了。 名字上明晃晃蹭《哪吒之魔童降世》的IP流量，"仙饮"还被网友调侃是借用了电影里哪吒撒尿给仙人喝的桥段。 而哪吒仙饮背后的加盟套路，才是真正的"槽点富矿"。 社交平台上找蜜雪冰城的加盟方式→被招商忽悠说这是蜜雪冰城的子品牌，自带流量 buff→脑子一热签了合同。 结果选址直接踩大坑，要么人流量少得可怜，要么周边全是奶茶卷王→开业后营业额低迷到怀疑人生，一天卖的钱还不够付房租水电→最后只能含泪关 店。 01 现实中谁不想来杯哪吒仙饮？ 哪吒仙饮的门店出现在短视频里，评论区没有好奇，而是齐刷刷开启"预言家模式"。 "三个月后，那就好好告个别吧。" 这句毕业歌词，被网友用作预言新 ...

Core Viewpoint - The article discusses the rise and fall of the brand "Nezha Xianyin," which has gained attention through social media humor and irony, despite its questionable business practices and the dubious status of its parent company [1][3][27]. Group 1: Brand Perception and Social Media Impact - "Nezha Xianyin" has been humorously dubbed with titles like "the true new emperor of the milk tea world," reflecting a mix of irony and sarcasm from netizens [1][3]. - The brand's marketing strategy relies heavily on social media engagement, where users mockingly praise the product, creating a viral effect that boosts its visibility [26][14]. - Despite the negative commentary, the brand has sparked a unique online phenomenon where users express exaggerated support, contributing to its "black-red" popularity [26][16]. Group 2: Business Model and Franchise Issues - The franchise model of "Nezha Xianyin" has been criticized for misleading potential franchisees, often leading them to poor location choices and low sales [8][60]. - Reports indicate that the parent company of "Nezha Xianyin" was dissolved in December 2024, raising concerns about the legitimacy of the current franchise operations [28][27]. - The current franchise operator, "Hangzhou Fenghuolun Catering Management Co., Ltd.," has no clear connection to the original company and lacks a proper operational structure, as evidenced by zero social security contributions in 2024 [35][32]. Group 3: Franchisee Experiences and Financial Viability - Franchisees have reported significant financial losses, with some claiming that their daily sales barely cover operational costs, despite high initial investment requirements [48][45]. - The high costs associated with joining the franchise, including a franchise fee of 138,000 and additional expenses, have left many franchisees feeling deceived [48][56]. - Many franchisees were lured by promises of low barriers to entry and high returns, only to find themselves in a challenging business environment with little support from the franchisor [72][60].