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销量急滑下承压上市 长安第三代UNI-V要靠这些招数逆袭
Nan Fang Du Shi Bao· 2025-08-08 02:54
8月7日,长安第三代UNI-V正式上市,官方指导价为10.29万-11.99万元。叠加现金礼后,价格下探至 9.79万元-11.39万元。在外观、内饰、动力等方面进行了全面升级之后,第三代UNI-V能否通过自己的 高性价比,为燃油车正名? UNI-V在去年还能交出单月破万的成绩单,但进入2025年之后,1-6月销量累计不足3万辆,月均销量基 本上维持在4000台左右。要知道,2025年上半年中国新能源汽车市场渗透率已经达到44.3%,创同期历 史新高。该车面对的运动型家轿用户群体,本身就难言庞大。随着小米的"性能平权"成为年轻玩家新 宠,电动家轿购买门槛只会越来越低,部分潜在客户更已分流至新能源车展厅。与此同时,无论是合资 还是自主同级"性能车"竞品,都纷纷挤在10万级市场展开肉搏战。在这样一种背景下,像UNI-V这种主 打运动风的燃油车,承压之大可想而知。 出品:南都汽车新车辣评榜 本期车评人:南都·湾财社记者梁罗喆 (文章来源:南方都市报) 新车采用"未来先锋运动美学"设计语言,整体造型更加激进。前脸摒弃了家族式的无边界中网,转而采 用鲨鱼鼻仿生设计,运动氛围更加强烈,从车顶延伸至车尾的UNI-V系列经典 ...
用技术回应“人民需要”,五菱想用体系力应对智能化内卷
Tai Mei Ti A P P· 2025-04-30 12:37
Core Viewpoint - The article discusses SAIC-GM-Wuling's new technology brand and its focus on user experience and practical solutions in the electric vehicle industry, emphasizing a shift from mere technical specifications to comprehensive systems that address real-world challenges [2][10]. Group 1: Battery Technology - The "Shenlian Battery 3.0" emphasizes a comprehensive safety system with a "five-zero safety" design, addressing risks through material selection, cell structure, thermal management, system control strategies, and verification standards [2][3]. - The battery's safety measures include extreme testing scenarios such as puncture tests, thermal resistance, and impact tests, showcasing a commitment to practical safety rather than just meeting national standards [3]. Group 2: Intelligent Driving - Wuling's approach to intelligent driving, termed "Lingwu Zhijia," focuses on safety and user understanding rather than merely replacing human drivers, critiquing the industry's over-reliance on high-tech solutions like L3 automation [4]. - The intelligent driving system is designed to be accessible at a price point of around 100,000 yuan, making it a crucial factor in purchasing decisions, while also highlighting the need for clear system boundaries and responsibilities from manufacturers [4]. Group 3: AI in Cockpit - The "Lingyu Zuo" AI cockpit emphasizes practicality and advanced capabilities, supporting multiple Chinese dialects with a recognition rate exceeding 95% and a response time of 300 milliseconds [6]. - The AI system integrates 14 intelligent agents for various services, aiming to enhance user experience while also requiring the company to cultivate user habits rather than just adding features [6][7]. Group 4: Electric Drive System - The "Lingxi Power" system boasts a maximum motor speed of 27,258 rpm, with a focus on balancing efficiency and reliability through extensive design and thermal management simulations [7][8]. - The system is designed to cater to both family and commercial vehicle needs, with a claimed range of 1,000 km and fuel consumption of 4.3 L per 100 km, promoting a dual-purpose electric drive platform [8][9]. Group 5: Overall Technology Strategy - Wuling's comprehensive technology framework, including battery, intelligent driving, AI cockpit, and electric drive, reflects its commitment to addressing user needs and adapting to industry changes [10]. - The company aims to establish a complete feedback loop of products, services, and reputation, emphasizing that technological equity should extend beyond marketing claims to actual user experiences [10].