当前，慈善事业被赋予了前所未有的重要使命。它不仅仅是爱心的表达，更是社会责任的实践，是 社会资源再分配的重要方式。 近年来，金融机构主动投身于公益探索，尝试将财富的稳健与慈善的温度结合，让财富管理与社会 责任同频共振。在这条"金融向善"的道路上，信银理财走在了行业前列。它不仅率先提出"慈善理财"的 概念，更通过打造"温暖童行"品牌，探索出了一条"金融+慈善"的创新路径，让财富的增值和公益的价 值在同一时间实现。 汇聚小善成大爱 "温暖童行"慈善理财产品的出现，打破了传统金融与公益之间的界限。通过与多家专业基金会合 作，信银理财将理财产品的超额收益或固定收益的一部分捐赠出去，用于儿童健康、教育等公益领域。 这种模式让客户在购买理财产品、获取财富回报的同时，也自然而然地成为慈善的参与者。公益不再是 额外的负担，而是在财富增长过程中的自然延伸。 这种创新设计，大大降低了公众参与慈善的门槛，让"小额善意"汇聚成"大爱力量"。正因如此，越 来越多的普通投资者感受到自己并非"旁观者"，而是真正的"公益合伙人"。在理财的日常选择中，他们 既获得财富增值，也为困境儿童的成长与健康贡献了一份力量。 与此同时，信银理财的"温暖童 ...

Group 1 - The core event "Love You and Me, McDonald's Future" has been held for three consecutive years since 2023, gaining attention and participation from various sectors of society, with this year's event taking place simultaneously in seven cities including Beijing, Tianjin, and Chengdu [1][2] - CITIC Wealth Management creatively established an interactive "game-based charity" area at the event, integrating social responsibility with child-friendly activities through immersive game installations like "Love Egg Machine" and "Joyful Ring Toss" [2][6] - The interactive area became a warm focal point of the market, with many families voluntarily extending their stay to learn more about the charity details, indicating a deep emotional resonance triggered by engaging interactions [6][9] Group 2 - CITIC Wealth Management's participation in the McDonald's charity market represents a cross-industry attempt to practice inclusive finance and support public welfare, integrating charity into financial scenarios through innovative products [7][9] - The "Warm Child Journey" charity financial product has launched 23 products by August 2025, raising over 18 billion yuan and donating more than 13 million yuan, benefiting over 60,000 children across 10 provinces [7] - The operational mechanism of CITIC Wealth Management includes a closed-loop management system ensuring transparency and effective use of donations, collaborating with charitable organizations to ensure funds reach their intended recipients [7][9]

Core Viewpoint - The company has launched the third phase of its "Warm Journey for Children" charitable financial product, aiming to integrate finance and charity to meet investors' dual needs for wealth appreciation and charitable contributions [1][2]. Group 1: Product Overview - The "An Ying Xiang Fixed Income Stable Profit Warm Journey for Children Yearly Closed 4" is a fixed-income product that represents a further implementation of the company's charitable financial model [2]. - Since its establishment, the company has actively engaged in charitable finance, launching the "Warm Journey for Children" brand to promote the deep integration of finance and charity [2][3]. - The product has raised over 4 billion yuan during its fundraising period, with donations allocated to children's medical care, education, and health [2]. Group 2: Strategic Initiatives - In 2021, the company initiated the "Lighthouse Plan," focusing on common prosperity and various strategic topics, making common prosperity a key business development direction [3]. - The company has established a long-term mechanism to promote the "charity + finance" business model, which not only aids charitable organizations but also ensures investors' wealth preservation and appreciation [3]. - The company has conducted on-site research for charitable projects, ensuring that donations are effectively utilized in educational infrastructure [3]. Group 3: Future Plans - The company plans to continue its mission of serving the real economy and promoting common prosperity by building a "charity + finance" platform and exploring the creation of a "charity finance" ecosystem [4].