爬山看日出、徒步追彗星，生活在都市里的年轻人迈出双脚，爱上用徒步解锁人生体验。 「精致露营没强度，City Walk不够溜，越野跑又太累，从城市出发慢慢走向自然的徒步就刚刚好。」 根据一份户外行业趋势的数据显示，近七成18-29岁的年轻人最热衷的户外运动是徒步和登山，骑行、露营紧随其后。 社交平台上，话题#早八徒步人 阅读量超过1500万，豆瓣徒步相关小组的成员更是超过50万。 无论是特种兵出行的大学生，还是想要去班味的打工人，兼顾休闲与运动两全之道的户外徒步，正在帮越来越多人建立起一片精神保护区。 在很多热衷户外的人眼里，徒步所展现的极大包容性，是让人放松愉悦的关键。 与徒步相关的868万+篇笔记中，人们不仅分享风景绝美的路线选择，还提供徒步装备的穿搭种草建议。不仅强度、距离可定制，装备道具也能丰俭由 人，完全新手友好。 事实上，在看似随机松弛的表象下，围绕徒步的消费市场正在迎来快速发展期。 从保障基础安全的鞋服装备，到提升体验感的背包、帐篷等，甚至是防晒霜的正确选择，往往都需要徒步人在出行前充分了解、提前购置。 20年前，徒步还是流行在「驴友圈」中的另类出行方式。眼下，徒步正在从小圈子迈向更大市场，融入大 ...

| 序 | 省份 | 项目名称 | | --- | --- | --- | | 를 | | | | 1 | 四川 | 德阳市三星堆探秘 · 动感山水户外运动线路 | | 2 | 辽宁 | 大连市南部山海户外运动线路 | | 3 | 浙江 | 台州市"天之阔"无动力滑翔户外运动线路 | | 4 | 陕西 | 西安市"跃动西咸 ·文游古今"西咸新区户外运动 线路 | | 5 | 宁夏 | 中卫市星星故乡 · 动感大漠户外运动线路 | | 6 | 湖北 | 十堰市武当山户外运动线路 | | 7 | 山东 | 日照市"经山历海 · 骑游日照"户外运动线路 | | 8 | 河北 | 邢台市信都区户外运动线路 | | 9 | 安徽 | 宣城市皖南川藏线户外运动线路 | | 10 | 江西 | 赣州市崇义县户外运动线路 | | 11 | 广东 | 清匹市乐游清新亲水户外运动线路 | | 12 | 福建 | 三明市多彩丹霞户外运动线路 | | 13 | 江苏 | 南京市"魅力苏超 户外长江"青奥滨江户外运 动线路 | | 14 | 香港 | 香港城市离岛漫游户外运动线路 | 四川省德阳市三星堆探秘·动感山水户外运动线路示意图 ...

Group 1 - The core viewpoint of the article highlights the significant growth and expansion of outdoor sports in China, with a focus on the online consumption and infrastructure development in this sector [1] - In 2024, the number of online consumers participating in outdoor sports is expected to reach approximately 200 million, with total consumption exceeding 300 billion yuan [1] - The government is implementing actions to enhance outdoor sports facilities and services, aiming for high-quality development of outdoor sports destinations [1] Group 2 - By the end of 2024, the total length of fitness trails is projected to reach 407,500 kilometers, with 171,800 trails established across the country [1] - The number of camps for flying, automotive, and other outdoor activities has reached 2,055, while there are 914 ski resorts nationwide [1] - Water sports participation is expected to exceed 120 million people in 2024, with an industry scale of 438.6 billion yuan, reflecting a year-on-year growth of 18.7% [1] Group 3 - There are approximately 150 million fishing enthusiasts in China, and around 3 million people are engaged in flying disc sports, supported by over 1,500 related clubs [1]

Core Viewpoint - Outdoor sports have become a fashionable symbol, gaining immense popularity among young people, leading to a surge in demand for outdoor gear and apparel [1][2]. Group 1: Market Trends - The outdoor sports segment includes various activities such as paddleboarding, frisbee, camping, hiking, fishing, rock climbing, and trail running, with a significant increase in social media posts related to outdoor experiences [2]. - Post-pandemic travel demand has driven outdoor sports consumption, with a notable surge in outdoor gear purchases ahead of the May Day holiday [4]. - According to Vipshop's report, outdoor fitness apparel sales surged by 51% week-on-week as of April 23 [5]. Group 2: Consumer Behavior - Douyin e-commerce data shows that sales of sun protection clothing and sports backpacks increased by 428% and 108% year-on-year, respectively [6]. - Young people are increasingly participating in hiking, redefining it as a social and recreational activity rather than just a physical challenge [7][10]. - The popularity of hiking is supported by social media platforms like Xiaohongshu, which reported nearly 7 million posts on outdoor activities, with hiking having a conversion rate of 47% [8]. Group 3: Industry Growth - The outdoor sports industry in China is projected to exceed 3 trillion yuan by 2025, with over 400 million participants as of the end of 2021 [10]. - The hiking segment, along with camping and cycling, is among the top three popular outdoor activities, significantly boosting sales of related equipment [11]. - Major brands like Anta and Li Ning are investing in the outdoor gear market, while new entrants are also emerging to capitalize on industry growth [12][18]. Group 4: Competitive Landscape - The global outdoor market is rapidly developing, with significant potential in the Chinese market [15]. - The competitive landscape for high-performance outdoor apparel is fragmented, with the top ten brands holding only 27.2% market share, indicating room for growth among domestic brands [20]. - Hiking gear, particularly jackets and pants, accounts for nearly 30% of the high-performance outdoor apparel market [23]. Group 5: Future Outlook - The market for high-performance outdoor apparel in mainland China reached 102.7 billion yuan in 2024, with an expected growth rate of 16% over the next five years [22]. - The demand for outdoor gear is expected to continue evolving, driven by a shift from niche to mainstream consumer preferences [25][28].