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国常会明确激发体育消费需求 苏超带动江苏消费380亿元的场景该如何复制?
Sou Hu Cai Jing· 2025-08-23 06:10
▲2025年8月16日,江苏徐州,"苏超"无锡队对阵徐州队,球迷隔着屏幕为徐州队加油助威 "苏超"徐州队领队李锋本身也是徐州足协主席,他告诉红星新闻记者,其实今年江苏省城市足球联赛举办以前,当地足协和喜欢足球的人经常会组织足球赛 事,"不过主要是在小范围内举行,基本就是自娱自乐居多,没有太多观众。" 自从今年"苏超"爆火之后,徐州队的主场也从原来的市体育中心体育场搬到了能够容纳更多观众、设备更好的徐州市奥体中心。在第二轮比赛开始前,该体 育场的草坪也进行了更换,采用了质量更高、更专业的进口草坪。 去看一场"苏超"比赛,或者去参加一场马拉松,又或者约上几个朋友去公园玩几轮飞盘,近些年,越来越多样的体育赛事、运动方式进入到了普通百姓的生 活中,体育运动也随之带来了丰富的消费场景。 据新华社消息,国务院总理李强8月22日主持召开国务院常务会议,其中研究了释放体育消费潜力进一步推进体育产业高质量发展的意见。 红星新闻记者注意到,在本月19日举行的国新办新闻发布会上,国家体育总局体育经济司司长杨雪鸫在谈到赛事经济发展时就提到,以"苏超"为例,单场上 座超6万人,带动江苏全域多场景消费380亿元,有力地促进消费。 丰富体 ...
世运会的活力密码:超越“入奥”的多元价值
本届世运会,中国体育代表团以36金17银11铜的成绩首次登顶金牌榜和奖牌榜,创我国参加世运会历史 最好成绩。更重要的是,我国获得世运会金牌的项目(分项)由此前的累计14个增加至23个,进一步拓 宽了我国世运会争金项目的版图。 中国体育代表团副团长张新表示,除了武术套路、蹼泳、技巧、蹦床、健美操、攀岩、台球等我国参加 世运会的传统项目发挥稳定,散打、泰拳、空手道、跑酷、自由式轮滑、霹雳舞、残疾人自由潜水、残 疾人柔术等项目实现世运会金牌突破,"其中多个项目首次参加世运会就夺得金牌"。 项目版图扩大同样适用于赛会发展。何塞·佩鲁雷纳指出,本次赛事的重要成就之一就是纳入了龙舟、 武术等中国传统体育项目,"我们既推崇传统,又为新一代提供更多项目选择",他多次强调世运会对于 新项目始终持开放态度。 "我们的责任是向全世界展示最好的(非奥)项目。"国际世界运动会协会主席何塞·佩鲁雷纳表示,成 都打造了一个空前精美的"橱窗","为未来的世运会主办城市设立了新标准"。作为东道主,成都世运会 亦是一扇厚重大门,门后是中国体育多元发展的方向。 日益多元的体育项目版图 为期12天的2025年成都世界运动会今晚落下帷幕,116个国家 ...
成都世运会丨“小众”的你,是我最深的爱
Xin Hua Wang· 2025-08-17 04:13
新华社成都8月16日电(记者吴光于、赵怡宁、胥冰洁)8月成都,热浪滚滚。空气里除了火锅香,还有多巴胺的"热辣滚烫"。 第12届世界运动会赛场上,新奇项目引来好奇目光,加油助威声震耳欲聋。赛场外的街头巷尾、运动场上,欢呼喝彩声同样此起彼伏。 飞盘急速划破晚风,腰旗橄榄球飘带飞舞,岩壁上镁粉倏然飘落。"东郊记忆"里,少年舞者在音乐和欢呼声中突然就地一个托马斯全旋。天府绿 道上,跑酷俱乐部的孩子们侧身通过障碍,稳稳落地后又猛然跃起…… "小众"不小 如果说奥运会是体育界的"顶流巨星",世运会则充满了"小众宝藏"。 从天上的无人机到水下的自由潜,从标准场地里的浮士德球到穿行在乡间的徒步定向……不少"小众"项目借此次世运会为大众所了解。但殊不知 在成都,许多"小众"项目早已融入"世运之城"的脉搏跳动。 许崇嘉在跑酷项目中担任双语解说员。(受访者供图) "我当时认定了这项运动将是一片蓝海。"经过6年发展,俱乐部已拥有1000多名会员,其中80%都是青少年。 "跑酷就像一把钥匙,它能帮我们解锁全新的视角。穿行于各类环境之间,身体的潜能不断得到开发。"他说。 本届世运会,许崇嘉担任跑酷项目双语解说员。他说,坐在解说席上的那天 ...
成都世运会 | “小众”的你,是我最深的爱
Xin Hua She· 2025-08-17 02:15
新华社成都8月16日电(记者吴光于、赵怡宁、胥冰洁)8月成都,热浪滚滚。空气里除了火锅香,还有多巴胺的"热辣滚烫"。 飞盘急速划破晚风,腰旗橄榄球飘带飞舞,岩壁上镁粉倏然飘落。"东郊记忆"里,少年舞者在音乐和欢呼声中突然就地一个托马斯全旋。天府 绿道上,跑酷俱乐部的孩子们侧身通过障碍,稳稳落地后又猛然跃起…… "小众"不小 如果说奥运会是体育界的"顶流巨星",世运会则充满了"小众宝藏"。 从天上的无人机到水下的自由潜,从标准场地里的浮士德球到穿行在乡间的徒步定向……不少"小众"项目借此次世运会为大众所了解。但殊不 知在成都,许多"小众"项目早已融入"世运之城"的脉搏跳动。 来自凉山彝族自治州西昌市、如今定居在成都的许崇嘉在高中时代是一名街舞爱好者,2009年接触跑酷运动,从此一发而不可收。 热爱是最好的老师,过去十多年里,他见证了跑酷在中国的发展:从最初爱好者们通过"搬运"国外的视频和教程开展训练,到北上广等地出现 专业的俱乐部,再到有了全国锦标赛……2019年,许崇嘉放弃了稳定的工作,辞职创业,在成都锦江畔的江滩公园成立了成都第一家跑酷俱乐 部。 许崇嘉在跑酷项目中担任双语解说员。(受访者供图) "我当时认 ...
晶采观察丨不只“打卡” 全民健身热潮背后藏着活力密码
Yang Guang Wang· 2025-08-10 02:39
Group 1 - The core viewpoint of the article emphasizes the growing trend of fitness and health consciousness among the public, highlighting that fitness is now seen as a lifestyle choice rather than just a pursuit of a slim figure [2][3] - The article notes that the participation rate in regular physical exercise in China has reached 37.2%, and the average life expectancy has increased to 79 years, reflecting the deep integration of fitness and health [3] - The 12th World Games recently held in Chengdu is mentioned as a significant event promoting the development of national fitness, with all 27 competition venues being repurposed for community use post-event [2][3] Group 2 - The article discusses the launch of a three-year action plan for "weight management" starting in 2025, which has gained attention during the recent National People's Congress [3] - It highlights the establishment of multidisciplinary weight management clinics in various hospitals to assist individuals in maintaining a healthy weight [3] - The article also points out that sports have become a platform for mental growth, showcasing the spirit of perseverance and teamwork among participants in various sporting events [3]
新思想引领新征程丨推动全民健身和全民健康深度融合 建设体育强国、健康中国
Yang Guang Wang· 2025-08-08 06:25
Group 1: National Sports Strategy - The importance of sports in promoting comprehensive human development is emphasized, with a focus on advancing sports reform and innovation [1] - The goal is to enhance public fitness awareness, especially among youth, and to strengthen China's competitive sports capabilities [1] - The implementation of the national fitness strategy aims to meet public demand and build a higher-level public service system for fitness [1] Group 2: World Games and Participation - The 12th World Games opened in Chengdu, showcasing non-Olympic sports and providing a platform for athletes to promote their sports [2] - The participation in events like the U-series squash competition has doubled compared to last year, indicating growing interest in sports [2] - New sports like flag football and frisbee are gaining popularity, offering more options for public engagement in fitness activities [2] Group 3: Local Sports Initiatives - The "Village Super" football initiative has significantly boosted local tourism, with over 4.72 million visitors and a revenue of 5.147 billion yuan in the first half of the year [3] - Local sports events are being promoted to integrate fitness with cultural and tourism sectors, enhancing community engagement [3] - Facilities for sports are being improved, with 41 new or renovated sports venues in Nanjing, utilizing various spaces for public fitness [3][5] Group 4: Infrastructure Development - Nationwide, the average sports facility area per person reached 3.0 square meters by the end of last year, showing progress in accessibility [5] - Efforts in rural areas include building sports parks and updating old equipment to enhance the fitness experience for local communities [5] - The focus is on making sports facilities more accessible and integrating events into rural areas to promote fitness [5] Group 5: Overall Sports Culture - The concept of "sports make life better" is becoming ingrained in society, with a push for everyone to participate in fitness activities [6] - The government aims to continue developing a people-centered sports industry, integrating fitness with health initiatives [6] - The ultimate goal is to build a strong sports nation and a healthy China through comprehensive participation in sports [6]
你敢信?这么美的丝巾竟然是海洋垃圾做的!
Xin Hua She· 2025-08-07 04:23
Core Viewpoint - The article highlights a new model for marine plastic waste management in Taizhou, Zhejiang, where ocean garbage is transformed into consumer products, promoting a "blue circular" economy [1] Group 1: Marine Waste Management - Local government and enterprises encourage fishermen and plastic sorters to collect marine garbage such as plastic bottles and fishing nets for recycling [1] - Recovered materials are processed into plastic pellets, which are then used in various industries including electronics and textiles [1] Group 2: Economic and Environmental Impact - The profits generated from the sale of products made from recycled materials are reinvested into the waste collection system, creating a sustainable cycle [1] - The initiative involves collaboration between government, enterprises, industry, and public participation, showcasing a comprehensive approach to environmental sustainability [1]
打开世运会“入门图册”,看看这些小众项目怎么玩
Xin Hua She· 2025-08-04 06:37
Group 1 - The 12th World Games will be held in Chengdu, featuring 34 major events, 60 sub-events, and 256 small events, showcasing a diverse range of competitions [1] - The World Games serve as a platform for non-Olympic sports, including traditional events like martial arts and dragon boat racing, as well as emerging sports such as parkour, frisbee, and drone racing [3] Group 2 - The Chinese sports delegation will participate in 12 major events for the first time, including soft hockey, cheerleading, frisbee, and motorboat racing [10] - The upcoming 2028 Los Angeles Olympics will also feature sports like climbing, squash, flag football, softball, and lacrosse, which will be highlighted in advance [16]
激活体育消费大有可为
券商中国· 2025-07-21 04:18
Core Viewpoint - The rise of niche sports like pickleball reflects a shift in consumer preferences towards personalized and refined experiences in sports consumption, driven by social media and changing demographics [2][3][6]. Group 1: Niche Sports and Consumer Trends - Pickleball has gained significant popularity, with 140 million views on social media platforms and over 1100% sales growth during the "6·18" shopping festival on Tmall [2]. - The characteristics of pickleball, such as smaller courts and lighter equipment, make it more accessible compared to traditional sports like tennis [2]. - Experts suggest that the current popularity of pickleball partially stems from the overflow of demand from tennis, although its long-term sustainability is questioned [2][3]. Group 2: Role of Social Media - Social media plays a crucial role in promoting niche sports, enhancing participation through sharing and community engagement [6]. - The viral nature of platforms allows niche sports to gain visibility, potentially transforming them into mainstream activities in the future [6]. Group 3: Market Dynamics of Sports - Niche sports often cater to high-net-worth individuals, leading to higher average spending per participant, while traditional sports have a larger market scale due to broader participation [7]. - The distinction between niche and mainstream sports is not absolute, as many niche sports may evolve into popular activities over time [6][7]. Group 4: Policy and Economic Impact - Recent policies aim to stimulate sports consumption through events and activities, recognizing the potential economic benefits of sports [8][9]. - The balance between high-value niche sports and widely participated mainstream sports is essential for overall sports consumption growth [7][9]. Group 5: Importance of Leisure Time - The availability of leisure time is deemed more critical than income for driving sports consumption, emphasizing the need for better work-life balance [10][11]. - Implementing effective vacation policies can significantly enhance participation in sports, thereby boosting consumption [11].
中国飞盘队盼在成都世运会实现竞技、精神双丰收
Zhong Guo Xin Wen Wang· 2025-07-10 01:11
Core Insights - The Chinese flying disc team aims to achieve both competitive success and showcase the spirit of flying disc at the 12th World Games in Chengdu, which will take place from August 7 to 16, 2023 [1] Group 1: Event Overview - The flying disc events at the Chengdu World Games include team flying disc and accuracy flying disc, with the Chinese team fielding 14 players for the team event (7 men and 7 women) and 2 players for the accuracy event (1 man and 1 woman) [1] - The Chinese flying disc movement has seen significant growth, with over 100 registered flying disc associations and more than 900 social clubs across nearly 200 cities by the end of 2024 [1][2] Group 2: Competitive Landscape - The inaugural China Flying Disc League attracted 3,661 participants, including 48 foreign athletes from 9 countries, highlighting the sport's accessibility and social nature [2] - The Chinese youth flying disc team achieved a historic 7th place at the 2025 World U24 Flying Disc Championship, indicating improving competitive standards [2] Group 3: Training and Goals - The Chinese team is primarily composed of students from Chengdu University and is currently undergoing closed training in Chengdu and Suzhou, focusing on tactical development and physical conditioning [2] - The team aims to advance to the semifinals by finishing second in their group, which includes strong teams from the USA, Germany, and Japan [2] Group 4: Spirit and Future Development - A scoring system for flying disc spirit emphasizes fair play, respect, and enjoyment, aligning with traditional Chinese sports values, with the Chinese team aiming for a top-three finish in this category [3] - The Chengdu World Games is expected to significantly boost participation in flying disc by approximately 30% post-event and promote the integration of flying disc into school sports programs [3]