（来源：北京城市副中心报） 本报讯（记者 金耀飞）今天是2026年首个工作日，北京城市副中心正式发布全年重点体育赛事活动计 划。新的一年，通州将以"协同联动""品牌赛事""全民健身"为核心，推出一系列覆盖全年、形式多样的 体育赛事，全面满足市民的运动与休闲需求，进一步激发城市活力。 记者从通州区体育局了解到，今年，北京城市副中心计划实现"周周有赛事"。其中，依托京津冀协同发 展，通州区将联合津冀两地策划举办骑游、跆拳道、"通武廊"3V3篮球赛、飞盘、小轮车等赛事活动， 不断深化区域体育交流。 "天生丽质"的通州多河富水、公园资源丰富，在水上运动产业方面可谓"近水楼台"。2026年，将积极引 进专业化市场主体或水上运动俱乐部落户，计划在运河西岸码头区域吸引国内外知名水上运动装备品 牌。 体育赛事的价值不仅在于竞技层面的精彩，还能带动餐饮、住宿、旅游等相关产业发展。通州区今年将 加大招商力度，积极引入斯巴达勇士赛、国际三人篮球等高水平赛事运营机构落户，打造具有影响力的 赛事IP与产业生态。 在体育赛事宣传方面，创新构建"周周有赛事、周周有直播"的新格局，实现赛事直播常态化。运营 好"通通来运动"体育平台，提升品牌 ...

"以前上体育课，场地少、空间小，学生需求得不到满足，老师上课也累。"高深边擦汗边说，"今年不 一样，场地、空间都够了，上体育课让学生们体验快乐、释放压力、增强体能。" ■核心提示 这一年，家门口悄然"绽放"更多的口袋公园和体育公园，老旧小区改造后墙面与管网焕然一新，民声电 话让百姓诉求有了更便捷的回应，中小学定制公交专线守护着孩子们求学路上的安全……从"菜篮子"的 丰盛保障，到出行、文化、教育服务等领域的细致打磨，我省的"民生清单"精准对接着百姓的"需求清 单"。即日起，开设"我的年度民生记忆"专栏，邀请群众分享身边可见可感的变化，共同感受那些藏在 细节里的民生温度，见证属于百姓的年度民生记忆。 分享人 高深 郑州旅游职业学院体育学院教师 "马老师，接住！"12月12日，记者刚走进郑州旅游职业学院校园操场，体育学院的老师高深就抛来一个 飞盘。操场上，学生们正在进行飞盘比赛。"在这里，十几个学生一起上场玩飞盘，有配合有对抗，酣 畅淋漓！"高深说。 这份酣畅淋漓得益于该校今年陆续翻新了操场、篮球场，更新了健身器材。 "这些细节，让我觉得城市正在用很多小改变，提升着每个人的生活品质。"高深告诉记者，当他看到越 来越 ...

Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]

Core Insights - The Li Dasan Incubation Park in Ningbo has received certification from the European Business and Innovation Centre Network (EBN), marking it as China's first university incubation platform to achieve this recognition, which enhances its role in international innovation cooperation and the cultivation of new productive forces [2] Group 1: International Recognition and Network Access - The EBN certification signifies the high recognition of the Li Dasan Incubation Park in areas such as research-driven entrepreneurship and international collaboration, connecting it to a European innovation network covering 35 countries and over 110 member units [2] - The incubation park has nurtured nearly 60 startups, with 20 recognized as provincial technology-based SMEs and 4 as national high-tech enterprises, accumulating 140 intellectual property rights and achieving a total output value exceeding 170 million yuan last year [2] Group 2: Technology Localization and Market Expansion - The incubation park has facilitated high-tech companies like Ningbo Yikun Sports Technology Co., Ltd. to achieve technological breakthroughs, becoming the first Asian company certified by the International Flying Disc Federation after seven years of R&D [3] - Ningbo Maikechuo Intelligent Technology Co., Ltd. has localized advanced 3D printing technology to develop multi-material printing solutions, significantly impacting high-end manufacturing sectors such as automotive molds and aerospace [3] Group 3: Comprehensive International Innovation Services - Following EBN certification, the Li Dasan Incubation Park is developing a more comprehensive international innovation service ecosystem, featuring a "six-in-one" service system to support international innovation teams from settlement to market access [4] - The park aims to attract more global cutting-edge technologies and talents to Ningbo, contributing to the city's goal of becoming a high-level innovative city [4]

Core Viewpoint - Outdoor sports in Henan have transitioned from a niche trend to a widely embraced lifestyle, driven by diverse activities and improved facilities, reflecting a significant shift in consumer behavior and market dynamics [1][7][12]. Industry Development - The outdoor sports market in Henan is expanding rapidly, with activities ranging from marathons to hiking and new experiences like VR climbing and immersive diving [1][5]. - The "14th Five-Year Plan" emphasizes expanding domestic demand and enhancing consumer welfare, providing a strategic direction for the development of the outdoor industry in Henan [1]. - The rise of the "dopamine economy" is reshaping the consumption landscape, making outdoor activities increasingly popular among the population [1]. Consumer Behavior - A growing number of consumers, particularly younger generations, are engaging in outdoor activities, with 80s, 90s, and 00s becoming the main demographic [7]. - The outdoor sports sector is witnessing a shift from niche hobbies to mainstream participation, with products and experiences tailored to diverse consumer needs [7][12]. Market Performance - Major outdoor brands are experiencing significant sales growth in Henan, with notable figures such as Arc'teryx achieving sales of 1.5 billion yuan in a single mall [8][9]. - The overall market for outdoor sports equipment is thriving, with a reported 50% increase in sales for brands like Salomon and Decathlon in the first ten months of the year [8]. Economic Impact - Large-scale events like marathons are generating substantial economic benefits, with a single event potentially bringing in 600 to 700 million yuan [20]. - The outdoor sports industry is projected to reach a total scale of 3 trillion yuan by 2025, indicating robust growth potential [16]. Infrastructure and Facilities - The development of smart outdoor fitness facilities is enhancing public access to sports, with various parks in Zhengzhou implementing advanced fitness equipment [20]. - There is a focus on improving outdoor sports infrastructure, including hiking trails and camping sites, to meet the growing demand for outdoor activities [20]. Cultural Integration - The integration of local cultural elements into outdoor events is seen as a way to enhance participant engagement and create unique experiences [21][22]. - The emergence of local sports IPs is providing opportunities for community involvement and cultural celebration through outdoor activities [21][22].

Core Insights - The article emphasizes the importance of enhancing "new supply" in the sports industry, promoting the integration of sports with other sectors to create high-quality event IPs and comprehensive consumption scenarios [1][3] - The growth of sports consumption is driven by a resonance between supply and demand, evolving from traditional physical goods to a diverse landscape that includes services and experiences [2][3] Group 1: Sports Consumption Trends - Sports consumption has shifted from focusing primarily on physical goods like apparel and equipment to a more diverse model that includes event viewing, fitness training, and outdoor experiences [2] - In the first half of the year, sales of sports entertainment products in designated units increased by 22.2%, with key events in regions like Fujian and Sichuan generating an average consumption of over 30 million yuan per event [2] - The online consumption in outdoor sports exceeded 300 billion yuan last year, and the consumption in ski resorts during the 2024-2025 winter season is projected to reach 78.613 billion yuan [2] Group 2: Policy and Development Initiatives - The State Council's recent policy aims for the sports industry to exceed 7 trillion yuan by 2030, focusing on cultivating world-class sports enterprises and events [3] - The article advocates for enhancing the quality of supply, enriching consumption scenarios, and deepening the integration of sports with tourism, ecology, and technology [3] - Recommendations include optimizing the consumption environment, promoting the opening of more venues to the public, and encouraging local governments to implement sports consumption vouchers and discounts to stimulate demand [3]

Core Insights - The rise of "light fitness" is becoming a new trend, with activities like frisbee, skateboarding, and cycling gaining popularity, particularly in county towns where affordable yoga classes are attracting middle-aged individuals [1][2] - Light fitness is characterized by lower costs and lower intensity, making it accessible to a broader audience, including those who may not have prior exercise habits [2][4] Group 1: Definition and Characteristics of Light Fitness - Light fitness can be summarized by two key aspects: affordability and low intensity, aligning with the consumption levels in county areas [2] - The trend is driven by increasing health awareness among the population, alongside concerns about cost, difficulty, and convenience, while also catering to social needs and the exercise requirements of the elderly [2][4] Group 2: Target Audience and Benefits - Light fitness is particularly suitable for individuals with low exercise habits, serving as an effective entry point for those who need to start exercising [4] - The benefits of light fitness extend beyond physical health to include psychological and social well-being, with recent guidelines emphasizing that "every step counts" [4] Group 3: Business Viability and Market Dynamics - The sustainability of the light fitness business model relies on management capabilities, with data indicating that 30% of users who try a low-cost class may upgrade to a monthly membership [5] - The shift of light fitness from urban to rural areas significantly reduces operational costs and risks, enhancing profit margins, and is better suited for personal studios and flexible labor models [5][6] Group 4: Industry Impact and Future Prospects - Light fitness is expected to influence traditional fitness sectors by lowering entry barriers and prompting supply-side reforms within the industry [5][6] - The industry is witnessing a trend towards smaller, portable, and smart fitness equipment, with potential for collaboration with adjacent sectors like cafes and gaming [6]

Core Viewpoint - The event aims to promote sports participation and integrate various sectors such as culture, tourism, and consumption through innovative sports activities in Shaanxi Province [1] Group 1: Event Overview - The 2025 China Fashion Sports Season (Shaanxi Station) and the second Shaanxi Fashion Sports Games opened in Yanliang District, Xi'an, with over 3,500 participants including sports enthusiasts, competitors, and judges [1] - The event lasts for 9 days and features 10 sports including rock climbing, skateboarding, roller skating, street dance, frisbee, model aircraft, pickleball, shuttlecock, robotics competition, and a family challenge [1] Group 2: Organizational Structure - The event is organized by the National Sports General Administration's Social Sports Guidance Center, the National Fitness Activity Promotion and Guidance Committee, and the Shaanxi Provincial Sports Bureau [1] - The innovative "1+4+N" event model includes competitive events, aviation experiences, fashion consumption, and cultural tourism integration [1] Group 3: Economic and Cultural Impact - The event is seen as a trial to enhance the innovation and development of the sports industry and to upgrade sports consumption, aiming to strengthen the integration of "sports + culture + tourism + consumption" [1] - It is expected to stimulate public enthusiasm for fashionable sports, unleash greater consumption potential, and create a vibrant sports atmosphere [1]

Core Viewpoint - Expanding sports consumption presents significant opportunities, with potential for growth through optimizing consumption scenarios and implementing vacation policies to reduce long-term barriers [1][2]. Group 1: Sports Industry Growth - Since the start of the 14th Five-Year Plan, China's sports industry has grown at an average annual rate of 11.6%, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1]. - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1]. Group 2: Role of Sports Events - Sports events have become a key driver of sports consumption in China, with service consumption increasing as economic levels rise, making participation and viewing of sports events essential components [2]. - Regions like Guizhou and Jiangsu, which previously lacked international sports resources, are successfully developing unique sports scenes tailored to local consumer preferences, leveraging their geographical advantages [2]. Group 3: Consumer Trends - The expansion of consumer spending has led to the emergence of more personalized and refined sports consumption trends, with niche sports like frisbee, paddleboarding, and pickleball becoming popular on social media [2]. - To tap into this consumption potential, the industry can focus on supply-side innovations to create new sports consumption scenarios, products, and models [2].

Group 1 - The core viewpoint emphasizes the potential of sports consumption activation through events, with a call for optimizing consumption scenarios and implementing vacation systems to reduce long-term barriers to growth [1][2] - The sports industry in China has been growing at an average annual rate of 11.6% since the 14th Five-Year Plan, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1] - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1] Group 2 - Sports events have become a key driver of sports consumption in China, with a trend observed in mature economies where service consumption increases with economic development [2] - Regions like Guizhou and Jiangsu, which previously lacked international sports resources, are leveraging local advantages to develop unique sports events tailored to consumer preferences [2] - The success of community sports events is influenced by various factors, including regional culture and policy guidance, but fundamentally relies on meeting the needs of sports enthusiasts [2] - The expansion of consumption is leading to the emergence of personalized and niche sports consumption trends, such as disc sports and pickleball, which are gaining popularity on social media [2]