指尖经济
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一颗豆子一根针“指尖经济”成为情绪消费新蓝海
Sou Hu Cai Jing· 2026-02-28 03:19
点赞 收藏 分享 用手机看 一颗豆子一根针"指尖经济"成为情绪消费新蓝海 2026-02-28 09:44:38 看看新闻Knews综合 在如今的消费市场里,"情绪经济"无疑是一匹黑马。前不久,社交媒体公布的十大出圈"奇怪"兴趣报告 中,拼豆、钩织等手工体验双双上榜,"我染上了拼豆"、"钩织"等话题浏览量近70亿。这样需要极致耐 心的手工艺,究竟有何魔力,让年轻人甘愿为这一颗豆子、一根针"坐穿板凳"?记者也去瞧了瞧。 就是这样一堆米粒大小的彩色塑料"豆子",加上一把镊子,就能把年轻人牢牢的焊在位子上几个小时。 玩家用镊子夹起颜色各异的塑料空心豆,在模板上按照图纸填充成图案,经熨烫定型后,就能变成一个 可爱的包挂或者冰箱贴。重庆南路上的这家拼豆店,十几张桌子旁,坐着几十个年轻人,却几乎只能听 见镊子与豆子碰撞的细微脆响。 顾客:因为现在节奏很快,就不管你干什么事情,但是拼豆就是可以让你很沉浸,然后很慢的做一件事 情,可以做几个小时。 这个小姐姐入坑不久,正对着手机画面尝试拼出自己喜欢的动画形象。而一旁的高阶玩家,已经不满足 于平面拼豆,而是准备要拼出一架立体三角钢琴来。 顾客:我本身就是学钢琴的,所以对钢琴比较 ...
新春走基层丨在这个园区,“指尖技艺”变成了“指尖经济”
Xin Hua Wang· 2026-02-13 12:18
新华社成都2月13日电(记者张海磊)在成都市"蓉光·美丽工坊"文创产业园一楼大厅,展台上静卧着一盏盖碗。白瓷作胎,竹丝作衣,碗面绘着 熊猫抱竹,巴山蜀水的气韵,都收在这方寸之间。 这款盖碗出自园区的华琳竹编工作室。工作室里,创始人刘罗琳正用手语与徒弟交流技法。2019年,听力残疾的她拜入四川一位竹编非遗代表性 项目传承人门下。无数个日夜,一根根竹丝在她指间由倔强变温顺,化作盖碗的衣、瓷瓶的裳。如今,平面、立体、瓷胎、饰品四大类上百种作 品,从她手里走出,成为人们精挑细选的礼物。 以竹编自立,更授技助残。2025年8月,"蓉光·美丽工坊"文创产业园投入运营,刘罗琳带着工作室入驻。23名残疾人在这里学艺,在这里编织梦 想。 出自华琳竹编工作室的作品。新华社记者 张海磊 摄 "线上引流+线下体验"形成销售闭环。4个电商平台、3个专业直播间,带动33类192种产品线上销售,销售总额达248.3万元。直播基地搭建统一进 销存管理系统,来自全市23个区(市)县的产品实现数字化运营。 "蓉光·美丽工坊"残疾人直播队队长刘广志准备直播。新华社记者 张海磊 摄 曾经摆在义卖展台上的作品,如今在更大的世界被看见、被选择。 成都市 ...
(新春见闻)手作“拼豆”走红 指尖经济催生新年俗
Zhong Guo Xin Wen Wang· 2026-02-06 09:20
2月4日,河北省石家庄市的一家文创工坊内,顾客制作的含"马"元素的"拼豆"作品。 (受访者供 图) (新春见闻)手作"拼豆"走红 指尖经济催生新年俗 中新社石家庄2月6日电 题:手作"拼豆"走红 指尖经济催生新年俗 作者 赵丹媚 李玉素 谌诗雨 当传统的中国红开始装点大街小巷,另一种色彩斑斓、充满"像素风"的创作潮,也在装点着年轻人 的"年味"。在河北石家庄的一家文创工坊里,25岁的陈薇正将红色的豆粒精心排列,拼凑出"福"字图 案,准备作为新年礼物送给朋友。 "今年用'拼豆'制作生肖、卡通财神等特别受欢迎。"陈薇表示,亲手制作的礼物有"新意",更有"心 意"。 "拼豆"(Perler Beads)又称"像素画",最初是一款面向亲子家庭的益智类游戏,只需用镊子把各色塑料 豆"嵌"入模板里,靠像素点阵可拼出图案,经加热熨烫固定,即可完成一件作品。近年来,"拼豆"正从 一项小众爱好演变为一股风潮,成为当代年轻人对抗数字虚无,与真实联结的"治愈系"休闲方式。 "我在拼的时候会进入一种非常专注的状态,完全沉浸在小豆子的排列组合里,有种类似冥想的效 果。"从事设计工作的陈薇喜欢用"拼豆"制作IP衍生品,在她看来,这既实现 ...
马年文创“火”出圈 老手艺玩出新花样
Yang Shi Xin Wen Ke Hu Duan· 2026-01-28 12:53
手艺人 郭鑫贤:将葫芦的"福禄"吉祥寓意与生肖马"马到成功"的一个奋进精神相结合,不仅象征着家庭的平安顺遂,也寄托了事业奔腾向前的期望。 在花馍生产车间,各种小马造型的花馍正在加紧制作。与往年相比,这种个头小的花馍成为今年消费者的新宠。 马年将至,传统的年味被手艺人赋予崭新形态。在山东,剪纸、葫芦与花馍跃出灵动"马影"。在宁夏,手工钩织的小马挂饰备受青睐。在山西,马年主 题文创走红,老技法有了新表达。各地手艺人以匠心为笔,传承老手艺,玩出新花样。 剪纸葫芦加花馍 手艺人玩转"马元素" 春节临近,山东省聊城市冠县的手艺人,用各自技艺创造出各类马元素的产品。 一幅"百马纳福图"剪纸长卷,长12米,宽50厘米,由剪纸艺人巧手剪出的100匹形态各异的马组成,展现出生肖马年的吉祥瑞气。 除了剪纸,在小小的葫芦上,手艺人采用烙刻工艺也创作出不少与马有关的文创作品。 花馍手艺人 曹倩倩:以前大家都喜欢做大花馍,图气派,现在大家更喜欢这种小巧的生肖款,摆着好看、吃着方便。一家人过年摆上几个,也是比较 有年味的。 指尖经济 手工钩织小马挂饰受欢迎 一根钩针、几卷彩色的毛线,通过一双双灵巧的手,就被钩织成可爱的摆件、包挂等文创产 ...
春节临近绣品俏,黔东南“指尖经济”迎旺季
Xin Lang Cai Jing· 2026-01-22 13:00
Group 1 - The company, Qian Dongnan Miao and Dong Autonomous Prefecture, is experiencing a surge in orders for intangible cultural heritage workshops and studios as the Spring Festival approaches [1] - The company, Baoxiangyu Miao Embroidery Clothing Development Co., Ltd., has received an order of over 30,000 pieces themed around horses, which is significant as it is the first order of the year [2] - The company aims for a sales target of over 20% growth year-on-year, focusing on heritage innovation and market expansion to promote high-quality development of the Miao embroidery industry [2] Group 2 - The embroidery industry in Ma'an Village has over 20 years of development history, with local shops working overtime to meet the increased demand for embroidered pieces and ethnic clothing ahead of the Spring Festival [5] - Currently, there are 32 embroidery shops in Ma'an Village, and the industry is projected to reach an output value of 8 million yuan by 2025, providing employment for over 130 people locally [7] - Sales of ethnic clothing have doubled from 10,000 yuan to around 20,000 yuan per month as the Spring Festival approaches, indicating a significant increase in business activity [5]
宁夏“原州织女”搞活了“指尖经济”
Xin Lang Cai Jing· 2026-01-15 18:26
Core Viewpoint - The article highlights the transformation of traditional handicrafts in Ningxia's Guyuan Yuanzhou District into a "finger economy," which significantly contributes to local women's employment and rural revitalization through a model of "government guidance + enterprise主体 + market operation" [1] Group 1: Employment and Skill Development - The rise of labor economy has led to many young adults leaving for work, causing traditional handicrafts to face extinction and leaving rural women with employment difficulties. To address this, the Yuanzhou District has organized various training programs to develop traditional "finger skills" into employment skills [2] - The district has established a training mechanism that integrates government, enterprises, and local communities, resulting in the training of 1,507 individuals and the cultivation of 1,210 skilled workers since 2025, with an average monthly income exceeding 4,500 yuan for 527 stable employees [4] Group 2: Brand Development and Market Expansion - The "Yuanzhou Weavers" brand has produced 5 million pieces of embroidery annually, but faced challenges in market promotion due to high logistics costs and a lack of awareness about the crafts. The district has taken steps to build a production base and promote the brand through various events and online platforms [6] - Future plans include expanding into micro-crochet techniques to enhance product quality and value, as well as developing a "Weaver Cultural Village" and "Yuanzhou Weavers Cultural Town" to boost brand influence and industry clustering [7]
从“指尖技艺”到“指尖经济” 小藤条编织姐妹致富路
Xin Lang Cai Jing· 2026-01-08 15:54
Core Insights - The article highlights a women's empowerment initiative in Zhalute Banner, Tongliao City, focusing on skill development and income generation through handcraft training programs [2][5][6] Group 1: Training and Employment Opportunities - In 2025, the Women's Federation of Zhalute Banner launched a series of income-generating projects, with handcraft weaving training as a key focus [2] - The program aims to address the challenges faced by women due to family responsibilities and lack of skills, enabling them to earn income while managing household duties [4][5] - A total of 13 handcraft weaving training sessions were conducted, training over 700 participants and covering more than 1,375 women throughout the year [5] Group 2: Economic Impact - Women participating in the program reported an average monthly income increase of approximately 1,000 yuan [5] - The initiative has successfully transitioned women from "finger skills" to "finger economy," enhancing their financial independence [5][6] Group 3: Community Engagement and Support - The Women's Federation organized a "My Product, My Promotion" event showcasing over 60 types of products made by women [5] - Collaboration with the employment bureau led to 205 women securing job offers, demonstrating a comprehensive approach to support women's employment [5][6] Group 4: Future Plans - The Women's Federation plans to continue enhancing the "skill training + order recovery + resource connection" empowerment system during the "14th Five-Year Plan" period [6] - Future initiatives include upgrading training programs and establishing "Women's Workshops" to facilitate local employment and entrepreneurship [6]
水族绣娘以丝线马尾为笔,绣制《奔腾骏马图》迎马年
Xin Lang Cai Jing· 2026-01-08 03:31
Group 1 - The article highlights the cultural significance of Mawei embroidery, which is being used to celebrate the upcoming Year of the Horse through the creation of a piece titled "Galloping Horse" [1][3] - Mawei embroidery is referred to as a "living fossil of embroidery," characterized by its intricate craftsmanship that involves wrapping colorful silk threads around horsehair [3] - The creation of the "Galloping Horse" piece took over two months, symbolizing the aspirations of the Shui ethnic group for a happy life [3] Group 2 - The San Dou Autonomous County is leveraging its unique cultural resources to develop the ethnic cultural industry as a means to increase income for the local population [5] - There is a focus on transforming the Mawei embroidery technique into a "finger economy," aiming to expand this ancient art form beyond its mountainous origins and into broader markets [5]
从“指尖技艺”到“指尖经济”:“社区微工厂”织就“幸福网” 助居民“稳就业、巧增收”
Yang Shi Wang· 2025-09-21 03:54
Core Insights - The article highlights the transformation of the cashmere industry in Ordos, Inner Mongolia, into a "community micro-factory" model, where local residents engage in cashmere embroidery to generate income [1][5][11] Group 1: Community Micro-Factory Model - The "community micro-factory" in Dongsheng District has provided nearly 200 job opportunities for women since its operation began in May, with monthly income ranging from 2,000 to 5,000 yuan per person [5] - This model allows residents to work from home, contributing to local employment and economic growth [1][5] Group 2: Skill Development and Income Generation - Li Yao, a skilled embroiderer, earns approximately 80 yuan per scarf, completing one to two scarves daily, leading to a monthly income of 3,000 to 4,000 yuan [3] - Community training programs have introduced techniques like "yang embroidery," blending Suzhou and Mongolian styles, enhancing skill levels among local women [3][5] Group 3: Role of Young Designers - Young designers, such as Zhang Zhongxia, are revitalizing the traditional cashmere industry by creating high-value, small-batch cultural products [7][9] - Collaborations with recent graduates from art schools are bringing fresh design ideas to the cashmere creative industry, driving innovation and new product development [9] Group 4: Order Sharing Platform - The "community training + order recovery" model is being promoted, allowing small and medium enterprises to meet processing demands while providing flexible employment for community residents [11]