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全球手机市场:苹果创季度纪录,小米第三,vivo跻身前五
Guan Cha Zhe Wang· 2025-10-17 13:04
Core Insights - Samsung maintains the top position in the global smartphone market with a 19% market share for the third consecutive quarter, driven by strong sales of the Galaxy A series and upgrades to its seventh-generation foldable models [2][3] - Apple sees a 4% year-on-year increase in iPhone shipments, achieving its strongest third-quarter performance ever, benefiting from early demand for the iPhone 17 series, with a market share of 18% [2][3] - Xiaomi remains stable with a 14% market share, ranking third, while Transsion and Vivo each hold 9%, making them part of the top five manufacturers this quarter [2][3] Market Trends - The demand for smartphone upgrades and replacements is recovering, contributing to growth in the market after earlier fluctuations [3] - All top five manufacturers experienced year-on-year growth in shipments, reflecting this positive trend [3] - New product launches from major brands have received positive responses, with a better balance between hardware and software [3] Product Highlights - The iPhone 17 series has performed exceptionally well, with the base model upgrading storage without changing the price, exceeding market expectations [3] - The newly designed iPhone 17 Pro and Pro Max have gained global consumer favor, while the iPhone Air, despite limited shipments, has shown strong marketing performance [3] Competitive Landscape - The smartphone market is currently facing intense competition, with many manufacturers experiencing significant pressure on profitability due to rising component costs [4][5] - The balance between competitive pricing and profit margins is becoming increasingly challenging for manufacturers [5] - Manufacturers are encouraged to explore additional revenue opportunities through subscription services, accessories, bundling, and ecosystem value-added sales to enhance consumer value propositions [5]
10.15犀牛财经早报:现货黄金突破4180美元/盎司 港股IPO定价新规后仅1家破发
Xi Niu Cai Jing· 2025-10-15 01:34
现货黄金突破4180美元/盎司 再创历史新高 受贸易紧张局势和鲍威尔降息信号推动,现货黄金突破4180美元/盎司,再创历史新高,日内上涨 0.9%。(智通财经) 重视市值管理 多家上市公司发布股份回购计划 进入10月,多家上市公司发布新一轮回购计划。据记者统计,国庆中秋长假后4个交易日,已有中远海 控、奥比中光、九安医疗、中工国际等10多家上市公司发布回购股份相关公告,用真金白银持续向市场 传递积极信号,为市场注入信心。记者关注到,股份回购已成为上市公司市值管理的重要工具。中远海 控、九安医疗均表示,公司股票收盘价格低于公司最近一期每股净资产,希望通过回购增强投资者信 心,推进公司股票市场价格与内在价值相匹配。从回购特点看,奥比中光、富士莱等公司在年内多次推 出回购计划,华新水泥等公司执行效率高,火速实施回购。上市公司正以实际行动,向市场传递对企业 自身发展与经济前景的长期看好。(人民财讯) 港股IPO定价新规后仅1家破发 新股涨幅猛散户中签难 2025年以来,港股市场迅速回暖,港股IPO更是在前三季度重登全球集资额首位。尤其是在8月4日新股 定价机制改革新规正式实施后,港股新股上市首日表现越来越好,19家新 ...
苹果iPhone 17系列中国首销:Pro Max成“爆款”,北京“黄牛”加价上千,深圳热度降温
华尔街见闻· 2025-09-19 11:51
Core Viewpoint - The launch of the iPhone 17 series in China has shown mixed but positive signals, with strong demand for high-end models in some cities, while interest has cooled in others [1][5]. Group 1: Market Response - Long queues formed outside Apple stores in Beijing and Shanghai, with around 300 people waiting at the flagship store in Beijing, leading to the rapid sell-out of popular models [2][6]. - The Shanghai store experienced even greater queueing than in previous years, necessitating additional barriers to maintain order [3]. - In contrast, a store in Shenzhen reported significantly fewer customers than in previous years, indicating a regional disparity in demand [4]. Group 2: Demand for High-End Models - The Pro Max model has become the focal point of the release, with early morning queues forming as early as 5 or 6 AM [6]. - Resellers are focusing on high-capacity versions of the Pro Max, with price markups ranging from hundreds to over a thousand yuan for certain models [8][9]. - The 1TB Pro Max version saw a markup of up to 1000 yuan, while the 256GB Pro version had a markup of approximately 300-400 yuan [8]. Group 3: Sales Projections and Market Strategy - Analysts view the iPhone 17 launch as a critical opportunity for Apple to regain market share in China, especially after a 6% year-on-year decline in shipments during the first eight weeks of Q3 [12]. - It is projected that the iPhone 17 series could lead to an 11% year-on-year increase in Apple's shipments in China for the second half of the year, contributing to a 5% growth for the entire year [14]. - The redesigned Pro Max is expected to stimulate demand, with historical trends indicating that significant redesigns often drive upgrade cycles in China [14]. Group 4: Product Strategy and Inventory Management - The highly anticipated iPhone Air has been delayed in China due to regulatory issues, as it only supports eSIM technology [15][16]. - Apple is also reducing prices on older models to clear inventory, with the iPhone 16 now priced at 5399 yuan, down from its original price of 5999 yuan [17].
苹果iPhone 17系列中国首销:Pro Max成“爆款”,北京上海“黄牛”加价上千,深圳热度降温
Hua Er Jie Jian Wen· 2025-09-19 06:19
Core Insights - The launch of the iPhone 17 series in China has shown mixed but positive signals, with strong demand for high-end models in some cities, while other areas like Shenzhen have seen a decrease in enthusiasm [1][3][8] Group 1: Market Response - In major cities like Beijing and Shanghai, long queues formed outside Apple stores, indicating strong demand, with reports of all iPhone 17 series stock selling out quickly [1][4] - In contrast, Shenzhen experienced a significant drop in customer turnout, with queues being much shorter than in previous years, suggesting a more cautious market response [3][4] Group 2: Pricing and Resale Market - Resellers, or "黄牛," have been charging premiums for popular models, with the Pro Max version seeing price increases of several hundred to over a thousand yuan, particularly for the 1TB variant [4][5] - The resale market has shown a shift in focus, with resellers primarily interested in high-capacity Pro Max models, indicating a concentrated demand for premium versions [3][9] Group 3: Product Features and Consumer Interest - Consumer enthusiasm is driven by product updates, particularly the new design and improved battery life of the iPhone 17 Pro Max, which features a nearly 5000mAh battery [7][8] - The iPhone 17 series is expected to boost Apple's market share in China, especially the Pro Max model, which analysts predict will outperform its predecessor [8][9] Group 4: Inventory and Pricing Strategy - Apple has begun to lower prices on older models to clear inventory, with the iPhone 16 now priced at 5399 yuan, down from its original price of 5999 yuan [10] - The anticipated release of the iPhone Air has been delayed in China due to regulatory issues, which may impact Apple's short-term sales growth [10]
全球智能手机出货量近六个季度以来首次下滑
Core Insights - The global smartphone market experienced its first decline in nearly six quarters, with a year-on-year drop of 1% in Q2 2025, according to Canalys [1] - Despite the slight decrease in shipments, major manufacturers showed stability amid cautious consumer sentiment and macroeconomic uncertainties [1] - Samsung maintained its market leadership with a 19% share, followed by Apple at 16%, Xiaomi at 15%, and Transsion Holdings and OPPO each at 9% [1] Group 1 - The decline in Q2 2025 reflects a slowdown in consumer demand and the end of a replacement cycle that was boosted during the pandemic [1] - Manufacturers are focusing on optimizing operational efficiency and achieving tactical synergies to maintain stability [1] - In the U.S. market, manufacturers like Apple and Samsung have kept higher inventory levels due to uncertainties related to tariffs and geopolitical factors [1] Group 2 - Canalys anticipates that many consumers who delayed upgrades in early 2025 will make purchases during year-end shopping festivals and promotional events [2] - Effective pricing strategies and clever promotional tactics are crucial for manufacturers' success, as demonstrated by positive responses during the '618' shopping festival [2] - The smartphone market showed signs of growth fatigue in Q1 2025, with only a 0.2% increase in shipments, totaling 296.9 million units [2] Group 3 - The year 2024 was a strong year for the smartphone market, with a 7% growth reaching 1.22 billion units after two consecutive years of decline [3]