2亿全渠道流量、7个微博热搜、单篇转发破10万、10条百万级以上爆款视频。 2亿全渠道流量、7个微博热搜、单篇转发破10万、10条百万级以上爆款视频，如此大规模的流量爆发，源自第一财经对2025年中央经济工作会议的融合传播 报道。作为一家专业财经媒体，第一财经为何能让政策解读刷屏社交网络？日前，中国经济传媒协会对第一财经进行了深度调研分析。 2亿+流量背后的报道战役 30篇文章、24条视频、全渠道流量突破2亿——这是第一财经在2025年中央经济工作会议报道中，3天时间内交出的成绩单。 2条微信10万+，其中一篇单篇转发破10万；10条百万播放短视频，总播放量超5000万；7条微博热搜，3条进入热搜总榜前五，微博总阅读量超过1亿。 这份成绩的背后，不仅是一组漂亮的数据，更是一场关于专业媒体如何在全媒体时代"破圈"和"引领"的深度实践。 12月10日至11日，中央经济工作会议在北京举行，这场定调"十五五"开局之年经济工作的重磅会议，释放出更加积极有为的宏观政策信号。第一财经从会议 召开到持续深化报道，通过精准选题、多元形式、矩阵传播的组合打法，收获可喜的传播效果。 与同期其他主流财经媒体相比，第一财经无论是报道规 ...

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Group 1 - The article promotes a "Double Eleven Recovery Plan" offering a financial intelligence package valued at 356 yuan [2] - The package includes a monthly subscription to "Yue Sheng Financial" product, valued at 328 yuan, which provides key market insights and analysis of fund movements and policies [4] - Additionally, it offers a 21 Finance VIP monthly card, valued at 28 yuan, allowing access to exclusive deep reports and financial analyses [5] Group 2 - The promotional activity encourages users to engage by clicking a link or scanning a QR code to access the event page [6] - Users can claim the double gift by sending a specific code to the official customer service on WeChat, with a limit of one claim per person and a note that service slots are limited [6]

Economic Overview - The GDP growth rate for 2025 is reported at 5.3%, indicating resilience amid complex internal and external conditions[4] - The Central Political Bureau emphasizes the need for more proactive fiscal policies and moderately loose monetary policies in the second half of the year[4] Policy Direction - The overall policy intensity score from the July meeting is 0.51, slightly down from April but still at a relatively high level, indicating a shift towards a more stable policy style[11] - Fiscal policy score is 0.51, reflecting a normalization in language, with less emphasis on creating new tools[11] - Monetary policy score is 0.53, showing a mild decline, with a focus on maintaining liquidity and reducing financing costs[11] Structural Focus - Key themes include "consumption," "market," and "risk," with a strong emphasis on stabilizing domestic demand and managing risks[9] - The focus has shifted from "total support" to "structural efforts," highlighting the importance of quality and efficiency improvements[21] Sectoral Insights - Significant increases in policy expressions related to service consumption, particularly in childcare, elderly care, and cultural tourism[22] - The real estate policy is transitioning towards "urban renewal," indicating a shift from merely stabilizing the market to enhancing quality[22] Future Outlook - The macroeconomic policy for the second half of the year is expected to feature "weak stimulus, strong reform, and structural focus"[22] - The probability of further interest rate cuts or reserve requirement ratio reductions in Q3 is relatively low, contingent on internal and external developments[22]

Core Viewpoint - The article emphasizes the importance of understanding the underlying reasons behind market events and policy changes, rather than merely reacting to them. It highlights the value of long-term trend analysis and informed decision-making in investment strategies [1]. Group 1: Policy Interpretation - The article discusses the significance of interpreting policy documents beyond their surface meanings, providing examples such as the shift in the education sector's discussion during the 2021 Two Sessions, which indicated potential risks [2]. - It also notes that during economic pressures in 2022, insights from departmental research suggested a marginal easing of real estate policies, aiding investors in positioning themselves ahead of market movements [2]. Group 2: Information Filtering - The article outlines the necessity of filtering through the noise of daily market news to identify impactful signals, emphasizing that only a few pieces of information truly influence market trends [5]. - It encourages investors to develop their analytical frameworks to predict industry changes based on fiscal and policy adjustments [6]. Group 3: Target Audience - The article identifies the target audience for the column as investors who seek to understand the interplay between policy and economic trends, rather than those looking for short-term stock tips [7]. - It also appeals to professionals in various sectors who wish to enhance their information processing capabilities and asset allocators interested in long-term trends [8]. Group 4: Format and Accessibility - The article describes the format of the column, which includes daily updates and weekly audio summaries, making it suitable for fragmented learning [10]. - It mentions monthly deep dives into classic literature related to economic policies, providing a structured approach to understanding complex topics [10].