二、线上全域渗透捕捉流量，线下广泛布局深化体验 渠道布局的广度与深度，直接影响品牌的市场覆盖与消费者触达效率。比比赞采取"线上深耕+线下拓展"的双 轨策略，逐步构建起覆盖多元消费场景的渠道网络。 线上方面，比比赞不仅持续运营天猫、京东、拼多多等传统电商平台，更积极布局抖音、快手等内容电商渠 道，通过直播带货、短视频种草等方式与消费者建立直接互动，推动品销合一。其产品频繁出现在各平台畅销 榜与口碑榜，印证了线上运营的有效性。 在休闲零食行业，践行长期主义离不开两项核心能力：一是精准洞察需求、持续迭代产品的创新力，二是高效 触达消费者、广泛布局渠道的渗透力。国民休闲零食品牌比比赞聚焦于"质价比"战略核心，通过敏捷的研发体 系与全渠道融合的零售布局，深扎根系、繁盛枝叶，逐步在行业红海中走出一条依托系统化运营的差异化增长 路径。 一、敏捷研发驱动产品创新，爆品矩阵构筑品牌基石 休闲零食消费具有高频、感性且高度场景化的特征，持续推出契合消费者需求的产品，是维系品牌活力与市场 声量的关键。比比赞将研发能力置于品牌发展的核心，通过专业团队对消费偏好与市场热点的持续追踪，构建 起行业领先的快速产品迭代机制，能够以平均每3至5 ...

Group 1 - The "2025 World-Class Automotive Industry Cluster Innovation Development Conference" and "2025 Wuhan International Automotive Manufacturing Technology and Intelligent Equipment Expo" will be held from October 11 to 13 in Wuhan, covering an exhibition area of 60,000 square meters and attracting over 800 participating companies across the entire industry chain [1][2] - The conference aims to create a collaborative innovation ecosystem for the automotive industry by establishing a platform for showcasing results, promoting agile research and development, and exploring vertical integration [1] - A highlight of the conference will be the establishment of several industry innovation joint laboratories focusing on key areas such as intelligent cockpits, intelligent chassis, automotive chips, thermal management, and high-voltage systems for new energy [1][2] Group 2 - The conference will feature eight professional forums, including the "Advanced Technology Development Summit Forum for Automotive Intelligent Manufacturing" and the "New Energy Charging and Swapping Industry Conference," covering cutting-edge fields such as new energy power, intelligent networking, lightweight materials, AI-driven digital transformation, and industrial investment and financing [2] - The automotive industry in Wuhan is accelerating its transition towards new energy and intelligent networking, with expectations for increased collaboration among enterprises to support the construction of a "World Car Valley" [2] - A strategic cooperation framework agreement was signed between the Central Service Center of Shanghai Technology Exchange and Wuhan Intelligent Driving Automotive Industry Co., Ltd. to promote the transfer and transformation of technological achievements [2]

Core Viewpoint - The article emphasizes the need for Chinese advanced manufacturing companies to enhance cost efficiency and technological leadership to thrive in a new normal of low-speed economic development and intense industry competition [1]. Group 1: Transformation Framework - McKinsey proposed an excellence enterprise growth plan that includes a comprehensive end-to-end transformation system focusing on R&D, production operations, marketing, talent, and AI [1]. - The goal is to create a competitive advantage that integrates scale, technology, and management [1]. Group 2: R&D Capability - R&D capability is identified as the core competitive advantage for advanced manufacturing, requiring companies to focus their limited resources on the most valuable initiatives [3]. - Companies should enhance R&D through four dimensions: product management, system development, agile NPI (New Product Introduction), and digital R&D [3]. Group 3: Lean Production and Cost Management - Chinese advanced manufacturing companies have a certain cost advantage but still have opportunities for improvement through lean management [19]. - It is crucial to scientifically measure the theoretical limit of costs and quickly approach it through operational improvements [19]. - Digital cost management tools can help identify and capture cost optimization opportunities [20]. Group 4: Sales and Business Growth - Manufacturing companies face challenges in marketing strategy, product planning, customer management, channel management, pricing management, target setting, performance management, health checks, and continuous improvement [31]. - A framework for excellence in marketing has been established, focusing on customer management, target setting, and sales management [32]. Group 5: Talent and Organizational Development - A strong talent team is essential for achieving excellence, requiring a focus on talent development across various functions and business lines [41]. - Companies should implement performance management cultures and capability-building initiatives [41]. Group 6: AI and Digital Transformation - Generative AI technology is expected to bring significant benefits, particularly in high-end manufacturing, with an estimated potential of $350 billion [43]. - Companies must avoid common pitfalls in digital/AI deployment, such as overestimating the speed of commercialization and neglecting organizational restructuring [50]. Group 7: Implementation and Continuous Improvement - Successful transformation requires a standardized implementation process, including diagnosis, optimization, and ongoing improvement [56]. - Companies should focus on both internal growth efficiency and external growth strategies, such as international expansion and mergers [57].