Core Insights - The report highlights the positive impact of short videos and live streaming on the integration of culture, sports, and tourism in Dalian, creating a virtuous cycle of "quality experience - active sharing - attracting new customers" [1][2] - Dalian's tourism sector is experiencing significant growth, with domestic tourist arrivals and tourism revenue projected to increase by 18.04% and 20.01% respectively in the first half of 2025, alongside a 77.67% rise in inbound tourist numbers [1] Group 1 - The report indicates that short video platforms like Douyin have become a new avenue for the public to learn about Dalian, helping local businesses and attractions attract visitors for on-site experiences and reviews [2] - Douyin has facilitated a transformation in consumer decision-making processes, shortening the time from "awareness to conversion to repurchase" in tourism consumption [2] - The digital dissemination of Dalian's cultural and tourism resources through platforms like Douyin is creating a new ecosystem for the tourism industry, converting online traffic into tangible tourism engagement [2] Group 2 - Specific examples of successful short video campaigns include the Port East Five Street, which saw daily visitor numbers in the thousands after going viral on Douyin, and the Bear Bear attraction, which drew 1.63 million visitors in 2024 [2] - Over 320,000 small and medium-sized businesses are leveraging Douyin as a new operational platform, leading to increased business and a new landscape for tourism consumption [2] - Douyin has implemented measures such as the "Restaurant Exploration Standards" and a "Merchant Violation Points" system to enhance consumer confidence and create a safer tourism consumption environment [2]

Group 1 - The trend of museums offering night tours is gaining popularity, with a 100% increase in search volume for "night tours" on a travel platform since July, indicating a strong consumer interest in nighttime museum experiences [1] - Over one-third of national first-class museums have launched night tours during the summer, with some tickets selling out almost instantly, showcasing the high demand for these events [1] - The integration of cultural tourism and digital resources is driving museums to innovate and enhance visitor experiences, making them popular destinations for social media engagement [1] Group 2 - The National Museum of Natural History has welcomed nearly 100,000 visitors since the inception of "Museum Night" in 2006, demonstrating its successful engagement in nighttime activities [2] - The museum focuses on creating immersive experiences tailored to different age groups, ensuring a blend of entertainment and educational value through diverse programming and volunteer involvement [2] - Digital technologies are enabling museums to merge online and offline experiences, transforming them into interactive cultural spaces that enhance visitor engagement [2] Group 3 - The State Council's recent measures encourage extending the opening hours of popular cultural and tourism sites, emphasizing the importance of night-time operations for museums [3] - Museums are leveraging digital methods to bring artifacts to life and create immersive experiences that foster deeper cultural appreciation and confidence among visitors [3]