当陈迪在2021年6月6日签下第一份SHEIN供应商合同时，这名在广州番禺做了三十年服装的老匠人没 想到，自己即将经历的不仅仅是一笔新生意，而是一场彻底的生产方式变革。 "和传统模式太不一样了。"陈迪反复念叨着这个对比。在此之前，他的工厂经历过传统外贸订单的起 落——旺季时订单堆积如山，淡季时工人无活可干；销量和产品质量好坏，全凭客户一句话；账期从三 个月拖到六个月，库存积压像悬在头顶的剑。 如今，他的工厂规模从几百平米扩展到番禺和湖北两地共9000平米，但变化远不止于此。制造业老兵 不用再操心订单了，"一切用数字说话，交完这一单，后台已经给你排好了下一单，需要哪一天出货， 都很清晰"；流程的透明化，让他们在后台就能即时查看市场的反馈，销售与流行趋势指标了然于 胸，"销量爆一点的款，还可以自主备货来进一步降低成本"；销得快自然账期短，"传统模式本来账期 就长，有时候没卖出去，客户还可能找很多理由拖欠，但SHEIN的账期非常稳定，该哪一天打款就哪 一天"。 新的模式几乎完美解决了之前传统模式令陈迪担忧的所有痛点。最让他感慨的还有供应端效率的提升。 一个细节由此可见一斑：曾经让工人头疼的珠片工艺，需要两道工序才能 ...

Core Insights - SHEIN is heavily investing over 10 billion in upgrading its smart supply chain while experiencing significant growth in overseas markets [1][20] - The company has adopted a unique "small order quick response" flexible supply chain model, allowing it to minimize inventory and respond rapidly to market trends [4][6] - SHEIN's initiatives include a systematic carbon reduction project for suppliers, enhancing both environmental and economic benefits [1][7] Group 1: Market Performance - SHEIN ranks as the third largest fashion retailer globally, surpassing brands like ZARA, H&M, and Uniqlo, with a market share of 1.53% in 2024 [5] - The app has maintained the top position in global fashion apparel downloads and is the second most downloaded shopping app in the U.S. as of August [5] - Google search volume for SHEIN surged by 25% last month, indicating rising consumer interest [5] Group 2: Supply Chain Innovations - The "small order quick response" model allows SHEIN to produce only 100-200 pieces initially, significantly reducing inventory levels compared to the industry average of 30% [6][7] - SHEIN has developed over 170 innovative tools since the establishment of its Fashion Manufacturing Innovation Research Center, improving operational efficiency by an average of 80% [12][19] - The company is investing in smart supply chain facilities, including a 35 billion yuan project in Zhaoqing, expected to create 20,000 to 30,000 jobs [13] Group 3: Sustainability Efforts - SHEIN's carbon reduction project aims to assist suppliers in achieving net-zero targets while improving energy management and reducing operational costs [1][8] - The company is collaborating with Donghua University to develop a new generation of recycled polyester technology, enhancing the sustainability of its materials [15][17] - SHEIN's initiatives in digital transformation and green practices are expected to significantly reduce water usage and carbon emissions, contributing to the sustainable development of the fashion industry [19][20]

Group 1: SHEIN's Investment in Technology and Supplier Empowerment - SHEIN has invested nearly 30 million yuan in technology innovation and lean construction in the first half of this year, conducting over 250 training sessions [1] - The company has launched a "Five-Year 500 Million Yuan" supplier empowerment plan, helping garment factories upgrade their facilities and providing nearly 3 billion yuan in total to enhance supplier capabilities [1][2] - Since the establishment of the garment manufacturing innovation research center, SHEIN has developed over 170 innovative tools and delivered nearly 6,000 pieces to suppliers, improving process efficiency by an average of 80% [3] Group 2: Digital Transformation and Industry Upgrading - SHEIN is driving digital transformation in traditional garment manufacturing through a flexible digital supply chain, providing self-developed digital tools to suppliers for free [2] - The company has surpassed giants like Walmart and Nike in the online fashion sector by adopting a "demand-driven e-commerce" model, offering diverse and cost-effective fashion products while reducing waste [2] - The establishment of the innovation research center positions SHEIN as a leader in the training and development of industry talent, contributing to the employment of millions in related sectors [4][5] Group 3: Training and Talent Development - SHEIN has conducted nearly 1,400 training sessions covering various aspects of business and technical skills for suppliers, utilizing both online and offline training methods [4] - The company is actively involved in the "Industry-Education-Assessment Skills Ecological Chain" initiative in Guangdong, promoting talent development and employment in strategic industrial clusters [4][5] - SHEIN has been recognized for its role in vocational skills assessment and training, enhancing the skill levels of workers in various sectors [6] Group 4: Environmental and Social Responsibility - SHEIN has invested over 60 million yuan to upgrade the facilities of more than 200 factories, benefiting over 33,000 workers and improving production efficiency [7] - The company has initiated various public welfare projects, providing support to families and children of supplier employees, with over 1,000 families receiving assistance [8] - SHEIN is promoting green energy solutions, such as rooftop solar power, aiming for a significant increase in factories utilizing green electricity by the end of 2024 [8]

Core Viewpoint - SHEIN is significantly investing in empowering suppliers and enhancing its on-demand fashion competitiveness, with a total investment of nearly 300 million yuan over two years to improve supplier capabilities and promote digital transformation in the apparel industry [2][3]. Investment in Supplier Empowerment - In the first half of 2023, SHEIN invested nearly 30 million yuan in technological innovation and lean construction, conducting over 250 training sessions [2] - The "Five-Year 500 Million Yuan" supplier empowerment plan launched in 2023 has already led to hardware upgrades in factories, canteens, and dormitories, with a total investment of nearly 300 million yuan over two years [2][3]. Digital Transformation and Innovation - SHEIN is driving digital transformation in traditional manufacturing through a flexible digital supply chain, providing self-developed digital systems to suppliers for free [3] - The company has developed over 170 innovative tools since the establishment of its Apparel Manufacturing Innovation Research Center, delivering nearly 6,000 tools that improve process efficiency by an average of 80% [4]. Training and Talent Development - SHEIN has conducted nearly 1,400 training sessions covering various aspects of business and technical skills, significantly impacting employment across multiple industries [5][6] - The company is actively expanding its training methods, including live training and on-site teaching, to enhance the skill sets of industry personnel [5][6]. Hardware and Environmental Upgrades - SHEIN has invested over 60 million yuan to upgrade more than 200 factories, improving 520,000 square meters of factory space and benefiting over 33,000 people [8] - The company has also supported the upgrade of canteens and dormitories, enhancing the overall working environment for suppliers [8]. Social Responsibility and Green Initiatives - SHEIN has invested over 10 million yuan in social welfare projects, benefiting numerous families and children through initiatives like the "Starry Light" and "Children's Home" programs [9] - The company is promoting green energy solutions, such as rooftop solar panels, with an expected increase of about 180% in factories adopting green electricity by the end of 2024 [9].