5月19日，贵州茅台2024年度股东大会在茅台镇如期召开。 今年的股东大会有一大亮点，那就是大会前夜的晚宴取消、改为自助餐。 目前，茅台在贵州省委省政府"卖酒向卖生活方式转移"的指导下， 从消费群体、消费场景、消费方式转 移入手，积极打造新的营销模式 。茅台相信未来在家庭重要聚会，消费者重要高光时刻以及国际市场 上，会看到更多茅台酒的身影，茅台酒仍然是高品味生活和高品质生活方式的重要参与者。 这一转变并非空穴来风。 张德芹提到，茅台在市场经济环境中的屡次自我调节和适应，特别是历经了 1988年、1998年、2008年、2013年几轮市场调整期，并都成功穿越，这足以说明当茅台遇到困境时， 自我调节、适应环境的能力是很强的。 二、创新驱动：组建"组建数字科技管理事业部" 在汇报年度董事会工作时，张德芹表示，茅台在2024年主要经济指标实现两位数增长，高质量完成年度 战略目标。在提升改革创新能级方面，茅台持续优化组织架构，整合数字与信息化管理中心和i茅台事业 部，组建数字科技管理事业部，让资源配置更加合理。 三、自我反思："解决供需不适配等问题" 然而，张德芹也提到，在充分肯定成绩的同时，公司也清醒认识到，面对新的 ...

Core Viewpoint - The Guizhou Moutai 2024 Annual Shareholders' Meeting highlighted a strategic shift from "selling liquor" to "selling lifestyle," emphasizing the brand's presence in significant family gatherings and international markets [3]. Group 1: Strategic Upgrade - Moutai is transitioning under the guidance of the Guizhou provincial government to focus on lifestyle marketing, aiming to enhance its visibility during important consumer moments and in international markets [3]. - The company has demonstrated strong self-regulation and adaptability through various market adjustments over the years, indicating resilience in challenging economic environments [3]. Group 2: Innovation Drive - Moutai plans to achieve double-digit growth in key economic indicators for 2024 while optimizing its organizational structure by integrating digital and information management [4]. - The establishment of a Digital Technology Management Division aims to enhance resource allocation and innovation capabilities [4]. Group 3: Self-Reflection - The company acknowledges existing gaps compared to world-class enterprises, particularly in modern governance, technological innovation in information fields, and supply-demand mismatches [5]. - Moutai is committed to addressing these issues through comprehensive evaluation and targeted strategies [5]. Group 4: Confidence Building - The chairman expressed confidence in Moutai's quality, cultural foundation, and innovation capabilities, assuring investors that the brand will emerge stronger after current market challenges [6]. - Moutai emphasizes its commitment to listening to shareholder feedback and integrating suggestions into corporate governance [6]. Group 5: Acknowledgments - The chairman expressed gratitude to investors for their recognition, understanding, and support for Moutai's development [7]. - A request was made for continued care and support for the Moutai brand, highlighting the company's journey from local roots to global presence [9].