Core Viewpoint - The article discusses the key highlights from the Guizhou Moutai 2024 Annual Shareholders' Meeting, focusing on the company's strategic upgrades, innovation initiatives, self-reflection on challenges, and commitment to investors. Group 1: Strategic Upgrade - Guizhou Moutai is shifting its focus from "selling liquor" to "selling a lifestyle," aiming to increase its presence in family gatherings, significant consumer moments, and international markets [4] - The company has a strong ability to self-adjust and adapt to market changes, having successfully navigated several market adjustment periods in the past [4] Group 2: Innovation Drive - In 2024, Guizhou Moutai aims for double-digit growth in key economic indicators and has restructured its organization by forming a Digital Technology Management Division to optimize resource allocation [5] Group 3: Self-Reflection - The company acknowledges existing gaps compared to world-class enterprises, particularly in modern governance, technological innovation in information systems, and supply-demand mismatches [6] Group 4: Confidence in Future - The chairman expressed confidence in Moutai's quality, cultural foundation, innovation capabilities, and service awareness, assuring investors that the brand will shine brighter after overcoming current challenges [8] Group 5: Gratitude to Investors - The chairman conveyed sincere thanks to investors for their recognition, understanding, and efforts in supporting Moutai's development [9]

Group 1 - The white liquor stocks experienced a decline in early trading, with companies such as Wuliangye, Moutai, and others showing significant drops [1][2] - The revised regulations from the Central Committee and State Council emphasize strict adherence to domestic reception standards, impacting the hospitality and liquor consumption in official settings [2][3] Group 2 - Moutai's recent shareholder dinner featured a shift to a buffet style and the absence of its signature liquor, replaced by blueberry juice, reflecting changes in corporate hospitality practices [3] - The company maintained a substantial dividend plan of 34.671 billion yuan, sustaining a distribution ratio exceeding 40%, supported by an annual profit of 86.2 billion yuan [3] - Notable investors, including Lin Yuan, expressed confidence in Moutai's growth potential, predicting sustained growth over the next 10-20 years, while also highlighting the untapped consumption potential [4]

文 | 《酒业内参》栏目 张奥 5月18日晚间，茅台2024年度股东大会前夜，茅台国际大酒店里人声鼎沸。 新浪财经《酒业内参》亲临现场，一场自助晚餐如期举行。据观察，此次晚餐与往年有多处不同： 第一、往年为晚宴餐叙，今年则改为了自助餐； 第二、往年餐桌上均摆放飞天茅台或相关系列酒，今年则改为了茅台生态农业开发的蓝莓复合果汁，目前电商 平台售价为21元/瓶。 值得关注的是，茅台集团党委书记、董事长张德芹现身就餐，受到大批股东追捧。对于众人提出的经营建议 等，张德芹未给予明确回应。 此外，知名私募林园再次成为大会"顶流"。林园向《酒业内参》表示，茅台当前的增长幅度仍在乐观预期内， 此后10年 至20年间将继续保持当前增速，"最近我还在买茅台的股票，不会减仓只会加仓"。 晚宴首次改为自助餐，不再摆茅台酒 贵州茅台酒股份有限公司2024年度股东大会前夜，茅台国际大酒店举行自助晚餐。《酒业内参》从现场获 悉，今年是茅台多年来首次取消晚宴餐叙环节，将其改为了自助晚餐，而且股东们期待的飞天茅台甚至茅台系 列酒也并未出现在现场。 作为伴餐，茅台准备了茅台生态农业开发的蓝莓复合果汁。京东显示，该蓝莓复合果汁官方售价为210元/ ...

Core Viewpoint - The article highlights the changes in the annual shareholder meeting of Moutai, including a shift from a formal dinner to a buffet and the introduction of blueberry juice instead of traditional Moutai liquor, reflecting a new direction in the company's branding and product offerings. Additionally, prominent investor Lin Yuan expresses confidence in Moutai's growth trajectory, indicating plans to increase his investment in the company [1]. Group 1 - The annual shareholder meeting of Moutai featured a buffet instead of a formal dinner, marking a departure from previous years [1] - Instead of serving Moutai liquor, the event showcased Moutai's ecological agricultural development product, blueberry juice, priced at 21 yuan per bottle on e-commerce platforms [1] - Moutai's chairman, Zhang Deqin, attended the event but did not provide clear responses to shareholder inquiries regarding operational suggestions [1] Group 2 - Investor Lin Yuan, a notable figure in the private equity sector, stated that Moutai's current growth rate remains optimistic and is expected to continue for the next 10 to 20 years [1] - Lin Yuan confirmed his ongoing investment in Moutai, indicating he will only increase his holdings and not reduce them [1]

Group 1 - The core event of replacing the high-priced Moutai with blueberry juice at a banquet signifies a shift in traditional business culture within the Chinese liquor industry [2] - The change enhances communication efficiency among shareholders, aligning with the global trend of "sober decision-making" in corporate meetings [3] - The introduction of blueberry juice from the company's ecological agriculture reflects a diversification strategy, aiming to attract younger consumers and adapt to health trends [3][4] Group 2 - The adjustment in beverage choices demonstrates management's wisdom in balancing tradition and modernity, avoiding controversies while maintaining the social significance of Moutai [3] - The timing of this change, occurring before the shareholders' meeting, indicates a strategic move to gain more flexibility in corporate governance [4] - The confidence of top brands like Moutai is shown in their willingness to break traditional rules, which may lead to a silent evolution in Chinese business culture [4]