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数字织皖韵,游戏传徽风——三七互娱以创新之力激活安徽文化传播新生态
Jing Ji Guan Cha Wang· 2025-12-05 09:57
为了加强此次联动的互动性,三七互娱还在游戏内设置了"皖韵传习"答题活动,让玩家深入了解芜湖相 关历史人文与黄梅戏艺术精髓。玩家参与知识问答,既可获得奖励,还能在答题过程中遍览芜湖山水地 理,品味非遗文化的独特魅力,更能解锁黄梅戏经典剧目的专属图鉴。 作为芜湖"宣文艺旅"融合发展的创新试点,此次联动并非单向的文化植入,而是双向赋能的创新实践。 全网发布的联动宣传片,进一步引发用户的关注。三七互娱相关负责人表示,这种"政府指导+企业主 导+数字载体"的模式,既保证了文化传播的准确性,又兼顾了年轻群体的接受习惯,为地方文化IP打造 提供了可复制的范本。 山水入屏:非遗与建筑在游戏中焕发新生 当芜湖古城的青石板路遇上数字像素的细腻勾勒,当黄梅戏的婉转唱腔融入游戏场景的沉浸式体验,当 徽商的传奇故事通过互动玩法代代相传——在安徽省委宣传部的指导下,三七互娱(002555)旗下文明 超进化题材游戏《时光大爆炸》与芜湖市委宣传部携手推出的"皖韵商潮"联动版本于近日正式上线,为 徽派文化的数字化传播写下了浓墨重彩的新篇章。 这并非一次简单的跨界联动,而是三七互娱深耕安徽文化、践行"数字赋能文旅"理念的又一尝试,其早 已构建起 ...
“安逸四川・玩转天府” 首届动漫游戏消费季盛大启幕 更多精彩蓄势待发
Zhong Guo Jing Ji Wang· 2025-07-11 08:07
Core Insights - The event "Anyi Sichuan: Play in Tianfu" 2025 China (Chengdu) Animation and Game Consumption Season was launched, marking the first domestic consumption season themed around animation and gaming [1] - The event aimed to explore new trends, technologies, and models in the cultural tourism industry, gathering representatives from leading companies in culture, technology, and digital entertainment [1] Group 1: Event Overview - The event featured a tight agenda, including a keynote address from the Sichuan Digital Entertainment Culture Promotion Association, emphasizing the integration of "animation and gaming + cultural tourism" [1] - The launch of the 2025 China (Chengdu) Animation and Game Consumption Season signifies the beginning of a new journey for industry collaboration [1] - Experts shared insights on enhancing cultural tourism experiences through digital entertainment technologies, providing valuable practical inspiration for attendees [1] Group 2: Technological Integration - The event showcased a digital immersive experience exhibition, featuring popular exhibits like "AI plush cultural products" and "3D Gaussian splashing technology," highlighting the transformative impact of technology on cultural tourism experiences [2] - Traditional IPs were creatively expressed through innovative designs, demonstrating the vitality of cultural tourism products [2] - The event facilitated efficient connections between local digital cultural technology and tourism demands, allowing for in-depth exchanges between supply and demand sides [2] Group 3: Investment Opportunities - Over 1,000 innovative solutions for cultural tourism consumption upgrades were collected, with 100 selected for promotion [4] - The event released the "2025 Sichuan Cultural Tourism Opportunity List," detailing 41 projects with a total intended cooperation amount of 10.372 billion yuan, covering 13 regions [4][5] - Projects like the "Nightless Three Kingdoms City" aim to create immersive cultural tourism spaces, seeking partners and operators for business innovation [4][5] Group 4: Future Activities - Chengdu will host a series of animation and gaming-themed events, including the 2025 Sichuan-Chongqing Digital Cultural Creative Competition and the largest animation and gaming product exhibition in Southwest China [7] - The event serves as a showcase for the integration of animation, gaming, and cultural tourism, promoting industry collaboration and providing a model for "digital + cultural tourism" development nationwide [7]
海南放心游:数字赋能文旅发展 创新维护游客权益
Zhong Guo Jing Ji Wang· 2025-04-30 03:47
Core Points - The "Hainan Rest Assured Travel" platform was launched to enhance the efficiency of handling tourism consumption complaints in Hainan, providing a unified mechanism for compensation and complaint processing [1][3][4] - The platform integrates various services for tourists, including merchant information, complaint handling, and local activity calendars, aiming to create a comprehensive travel service experience [2][5] Group 1: Platform Features - Tourists can access the "Hainan Rest Assured Travel" platform via WeChat, which offers functionalities such as merchant listings, complaint and compensation services, and local tourism information [2][3] - The platform has a one-stop service feature called "Cultural and Tourism Activity Calendar," allowing users to view, book, and receive reminders for local events [2][3] Group 2: Operational Efficiency - The platform has established a rapid response mechanism for complaints, achieving processing times of 3 minutes for acceptance, 30 minutes for handling, and 48 hours for resolution [3][4] - As of April 30, 2023, the platform has processed 15,105 complaints, with 12,768 related to merchants on the platform, and has utilized 2.758 million yuan for advance compensation [4] Group 3: Regulatory Framework - The platform collaborates with local government departments to ensure efficient complaint processing and regulatory oversight, enhancing the integrity of the tourism market [4][5] - Hainan's tourism authority is actively developing operational guidelines to improve the professionalism of the advance compensation process [5]