Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcased the achievements of the digital culture sector, with a focus on IP development and cultural export, highlighted by the launch of the "Yuewen Book Garden" [1][3]. Group 1: IP Development and Cultural Initiatives - Yuewen Group signed a strategic cooperation agreement with Shenzhen Publishing Group and Shenzhen Broadcasting Group to establish the "Yuewen Book Garden," an IP comprehensive experience space aimed at enhancing urban IP and cultural development in Shenzhen [3]. - The "Yuewen Book Garden" will serve as an innovative experimental field for IP operations, promoting reading and creating a cultural social space for young people through high-frequency IP-themed activities and community engagement [3]. - Yuewen has organized the Shenzhen Online Literature Contest for two consecutive years to promote "Shenzhen stories," focusing on science fiction themes and seeking quality works that combine technological innovation with humanistic care [5]. Group 2: Showcase of IP Achievements - At the fair, Yuewen presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," through various formats such as physical books, films, and merchandise [6]. - The IP "Qing Yu Nian" utilized three-sided naked-eye 3D technology to showcase its development across different media, resulting in a 38-fold increase in original reading volume due to the popularity of its TV adaptation [8]. - In 2024, Yuewen's derivative product business achieved rapid growth, with total transactions exceeding 500 million yuan [8]. Group 3: Global Expansion and Cultural Export - Yuewen displayed 26 online literature works that have been archived in the British Library, highlighting the global influence of Chinese online literature [9]. - The company has launched approximately 6,800 translated Chinese online literature works and 1,700 comics overseas, with several of its TV series topping video platforms in countries like South Korea and Thailand [9]. - Yuewen is reshaping the cultural export paradigm through "global co-creation," having cultivated 460,000 overseas writers and launched around 700,000 overseas original works [10].

Core Viewpoint - The Fengxian District in South Shanghai is leveraging the integration of commerce, tourism, culture, sports, and agriculture to drive the development of a "Consumption City" in South Shanghai through innovative consumer scenarios and supportive policies [1][3]. Group 1: Event Overview - The sixth Shanghai "Wuwu Shopping Festival" series of activities in Fengxian was officially launched with the theme "Xian City Beautiful Shopping, Enjoying Great Discounts" [1]. - The festival aims to create new consumption scenarios, new industrial momentum, and new urban vitality by focusing on the deep integration of commerce, tourism, culture, sports, and agriculture [1][3]. Group 2: Activities and Initiatives - The festival will feature multiple brand launches, the opening of the Guhua Pavilion POD commercial street, and the premiere of the play "Chang'an Twelve Hours" to establish Fengxian as a trendy consumption destination [3]. - Cultural consumption will be enhanced through exhibitions such as the Qing Dynasty monochrome glazed pottery exhibition and the Tang Dynasty lifestyle aesthetics exhibition, along with the large-scale original dance drama "Tiangong Kaiwu" [3]. - High-end sports events like the International Women's Rowing Elite Competition and the National Equestrian Championship will be held to stimulate public interest in sports consumption [3]. Group 3: New Consumption Models - Fengxian District plans to host a Pet Carnival to create pet-friendly shopping environments, opening new consumption avenues related to pet adoption and socialization [3]. - The district will also promote immersive outdoor consumption experiences through activities like the Fengxian Supply and Marketing Market, aligning with the "Weekend Economy" concept to enrich leisure activities for residents [3]. - An automotive consumption subsidy initiative will be launched, enhancing existing national and Shanghai automotive subsidies to establish Fengxian as a new hub for automotive consumption [3].