Core Viewpoint - The article highlights the launch of "Yuewen Garden," an IP comprehensive experience project by Yuewen Group at the Shenzhen Cultural Expo, aimed at promoting cultural consumption among young people and enhancing the city's cultural landscape [1][2]. Group 1: Project Launch and Collaboration - Yuewen Group showcased its achievements in digital culture, including the debut of "Yuewen Garden" at the Shenzhen Cultural Expo [1]. - A strategic cooperation agreement was signed between Yuewen Group, Shenzhen Publishing Group, and Shenzhen Broadcasting Group to establish "Yuewen Garden" at the landmark "Bay Area Eye" in Shenzhen [1]. - The project aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [1]. Group 2: Cultural Promotion and IP Development - "Yuewen Garden" will serve as an innovative experimental space for IP operations, promoting national reading through immersive cultural experiences [2]. - The project will provide a platform for emotional resonance and social interaction among young people through frequent IP-themed activities and community operations [2]. - Yuewen Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," showcasing diverse forms such as physical books, films, and derivatives [2]. Group 3: Global Influence and Expansion - The exhibition featured 26 online literature works that are part of the British Library collection, highlighting the global impact of Chinese online literature [4]. - Yuewen's overseas portal "Qidian International" (WebNovel) has nurtured 460,000 overseas authors and launched approximately 700,000 original works [4].

Group 1 - The signing ceremony at the 21st Cultural Industries Fair in Guangdong resulted in 18 key projects with a total transaction value exceeding 1.6 billion yuan [1] - The projects span various sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1] - Notable projects include the establishment of an AI technology innovation film base in Dongguan, expected to attract over 500,000 visitors and film crews annually [3] Group 2 - The collaboration between Galaxy Entertainment Group and Damai Entertainment aims to create a "Greater Bay Area Performing Arts Hub" [3] - Tencent and NetEase announced major esports events to be held in Shenzhen, enhancing the city's position in the esports industry [3] - Several popular domestic animation IPs are set for significant development, including the adaptation of "Nirvana in Fire" into an animated film [3][4] Group 3 - The projects also focus on cultural tourism IP development, with NetEase partnering with Guangzhou Tower for large-scale offline events [4] - Tencent's Reading Group plans to open a 2,000 square meter "Reading Garden" project in Shenzhen Bay Area Book City [4]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to May 26, showcasing the latest achievements in content, cultural export, and IP development by leading digital culture company, Reading Group [2] - Reading Group signed strategic cooperation agreements with Shenzhen Publishing Group and Shenzhen Radio and Television Group to establish the first IP comprehensive experience space, "Reading Garden," in Shenzhen [2] - The "Reading Garden" aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [2] Group 2 - Reading Group has been actively promoting Shenzhen's cultural IP by hosting the Shenzhen Online Literature Contest for two consecutive years, focusing on sci-fi themes this year [3] - The contest aims to discover high-quality works that combine technological innovation with humanistic care, reflecting Shenzhen's unique characteristics and copyright value [3] - At the CICIF, Reading Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," offering immersive experiences through various formats such as books, films, and merchandise [3]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcased the achievements of the digital culture sector, with a focus on IP development and cultural export, highlighted by the launch of the "Yuewen Book Garden" [1][3]. Group 1: IP Development and Cultural Initiatives - Yuewen Group signed a strategic cooperation agreement with Shenzhen Publishing Group and Shenzhen Broadcasting Group to establish the "Yuewen Book Garden," an IP comprehensive experience space aimed at enhancing urban IP and cultural development in Shenzhen [3]. - The "Yuewen Book Garden" will serve as an innovative experimental field for IP operations, promoting reading and creating a cultural social space for young people through high-frequency IP-themed activities and community engagement [3]. - Yuewen has organized the Shenzhen Online Literature Contest for two consecutive years to promote "Shenzhen stories," focusing on science fiction themes and seeking quality works that combine technological innovation with humanistic care [5]. Group 2: Showcase of IP Achievements - At the fair, Yuewen presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," through various formats such as physical books, films, and merchandise [6]. - The IP "Qing Yu Nian" utilized three-sided naked-eye 3D technology to showcase its development across different media, resulting in a 38-fold increase in original reading volume due to the popularity of its TV adaptation [8]. - In 2024, Yuewen's derivative product business achieved rapid growth, with total transactions exceeding 500 million yuan [8]. Group 3: Global Expansion and Cultural Export - Yuewen displayed 26 online literature works that have been archived in the British Library, highlighting the global influence of Chinese online literature [9]. - The company has launched approximately 6,800 translated Chinese online literature works and 1,700 comics overseas, with several of its TV series topping video platforms in countries like South Korea and Thailand [9]. - Yuewen is reshaping the cultural export paradigm through "global co-creation," having cultivated 460,000 overseas writers and launched around 700,000 overseas original works [10].