可欣赏可体验 非遗成流量密码 央视网消息：春节假期临近尾声，马年新春的一些度假新趋势、新玩法逐渐显现。今年文化游颇具人气，博物馆里过大年，非 遗体验游成了不少人的选择。 看珍品寻历史 博物馆里过大年 这个假期，很多博物馆都策划了主题展、特展，吸引游客在博物馆里过大年。在电视剧《太平年》的带动下，杭州市临安区三 家博物馆迎来客流高峰。玻璃窗前，一件件剧中精致的服饰被搬到现场，仿佛将观众拉回到千年前的吴越国。 马年新春，博物馆里马元素的展品备受欢迎，在太原北齐壁画博物馆，游客从画中看到了北齐历史的社会风貌，同时学习了历 史知识。 沉浸式"穿越" 实景演出人气高 这个假期，不少地方根据自己的文化历史、地域特色编排实景演出，让游客沉浸式体验当地文化。在河南安阳，游客可以穿越 到殷商王朝，了解殷墟作为世界文化遗产的独特魅力。 在福建武夷山，一场演出让观众了解到武夷岩茶制作技艺和这里传承的茶文化。360度旋转观众席缓缓转动，夜色、茶香、掌声 与武夷风光相融，绘就出温馨的新春画卷。 文化游有从博物馆里学历史，也有体验非遗感受民俗。比如湖南慈利，国家级非物质文化遗产"板板龙灯"以水陆共舞的形式惊 艳亮相，巡游过程游客参与其中 ...

这个假期，很多博物馆都策划了主题展、特展吸引游客在博物馆里过大年。在电视剧《太平年》的带动下，杭州市临安区三家博物 馆迎来客流高峰。玻璃窗前，一件件剧中精致的服饰被搬到现场，仿佛将观众拉回到千年前的吴越国。 央视网消息：春节假期临近尾声，马年新春的一些度假新趋势、新玩法逐渐显现。2026年文化游颇具人气，博物馆里过大年，非遗 体验游成了不少人的选择。 看珍品寻历史 博物馆里过大年 文化游有从博物馆里学历史，也有体验非遗感受民俗。比如湖南慈利，国家级非物质文化遗产"板板龙灯"以水陆共舞的形式惊艳亮 相，巡游过程游客参与其中体验感十足。 有的地方则是将非遗体验和地方特色结合，为游客提供更多体验。在黑龙江嘉荫，小朋友们手中握着剪刀与鱼皮，在志愿者的指导 下制作出"小马""福字"等作品，将黑龙江畔流传已久的渔猎文明与当代审美巧妙融合，让古老的非遗技艺在指尖"活"了起来。 沉浸式"穿越" 实景演出人气高 马年新春，博物馆里马元素的展品备受欢迎。在太原北齐壁画博物馆，游客从画中看到了北齐历史的社会风貌，同时学习了历史知 识。 可欣赏可体验 非遗成"流量密码" 这个假期，不少地方根据自己的文化历史、地域特色编排实景演出，让 ...

Group 1 - The core theme of the news highlights the vibrant atmosphere of the Spring Festival in Beijing, showcasing a blend of traditional culture and modern festivities [1] - During the second day of the Spring Festival holiday, city parks in Beijing received a total of 205,500 visitors, with the top three parks being Temple of Heaven, Summer Palace, and Jingshan Park [1] - The combination of New Year celebrations and winter activities has become a popular choice for families to enjoy the festive season [1] Group 2 - Taoranting Park has become a popular destination for visitors, featuring a large red horse sculpture and a lively atmosphere filled with decorations [2] - The park hosted the 16th Ice and Snow Carnival, covering an area of 38,000 square meters, where visitors engaged in various snow activities and enjoyed attractions like giant snowmen and ice slides [2] - The joyful interactions and festive ambiance created a unique experience for visitors during the New Year celebrations [2] Group 3 - The atmosphere at Zhuzhuyuan Park is characterized by a mix of ice and snow activities along with traditional New Year celebrations, creating a unique festive scene [3] - The park features over 1,500 red lanterns and various decorative elements, enhancing the celebratory mood [3] - Interactive activities such as hands-on printing and traditional crafts are offered, allowing visitors to engage with cultural heritage [3] Group 4 - The Lvxian Ancient City Ruins Park emphasizes the theme of cultural continuity and festive spirit, blending historical significance with New Year celebrations [4] - The park is adorned with over 1,000 red lanterns and features cultural exhibits that highlight the rich history of the Han Dynasty [4] - Various educational and immersive experiences are provided, including traditional crafts and performances, enriching the cultural experience for visitors [4]

Core Insights - MIC International Station officially launched the "2026 Offline Promotion Plan" themed "Going Global," aiming to organize nearly 100 offline promotional events across six continents in 2024, targeting core industries such as industrial machinery, new energy, home goods, consumer electronics, building materials, and healthcare, with an expected reach of over 10 million professional buyers [1] Group 1: Market Dynamics - The current export landscape in China is shifting from a focus on consumer goods to a more diversified output of capital goods, intermediate products, and comprehensive solutions, with emerging markets playing an increasingly vital role in this structural adjustment [3] - Emerging markets, including countries along the Belt and Road Initiative, the Middle East, Central Asia, Latin America, and Africa, are not only key destinations for Chinese goods but also critical for the export of Chinese technology, standards, and industrial chains [3] - The competition in traditional markets like Europe and the U.S. is intense, leading to high customer acquisition costs and uncertainties due to tariffs and compliance issues, prompting many small and medium-sized foreign trade enterprises to seek more systematic and cost-effective market development solutions [3] Group 2: 2026 Offline Promotion Plan - The "2026 Offline Promotion Plan" is designed as a regional strategy to support Chinese manufacturing enterprises in going global, maintaining stable investments in traditional markets while increasing resources in emerging markets [4] - The plan includes nearly 100 offline activities, creating a "six-continent linkage" map for going global, with a significant focus on high-potential markets such as Uzbekistan, Malaysia, South Korea, and the UAE [4] Group 3: Ecosystem Development - MIC International Station has evolved from merely assisting enterprises in participating in exhibitions to creating a comprehensive overseas promotion ecosystem covering the entire cycle of "business seeking, matching, fulfillment, and service" [5] - The "Special Exhibition" initiative, launched in 2023, addresses the high costs and limited returns of overseas exhibitions for small and medium enterprises by integrating various activities such as market research, brand exposure, client negotiations, and industry exchanges [6] Group 4: Recent Successes - The recent "Special Exhibition in the UAE" showcased the effectiveness of this model, where participating enterprises reported successful connections with strong international buyers and secured high-quality orders and long-term cooperation opportunities [7] - The "BizConnect" initiative, launched in 2025, aims to link global quality buyers and suppliers, providing precise, efficient, and transparent trade matching services [7] Group 5: Future Initiatives - In addition to continuing exhibition participation and overseas sourcing conferences, the "2026 Offline Promotion Plan" will introduce a series of activities called "Industry 'Exhibition' Talks," which will provide comprehensive exhibition intelligence services [8] - This series will include annual trend releases, thematic forums, and "live exhibition tours," transforming offline exhibitions into content assets that help enterprises better understand global exhibition opportunities and optimize their market entry strategies [8]

Group 1 - During the Dragon Boat Festival holiday, Jiangsu province received over 12.41 million tourists, with total consumer spending reaching 4.693 billion yuan, reflecting a year-on-year increase of 2.15% and 0.20% respectively [1] - The province launched over 1,880 cultural and tourism activities, enhancing the holiday experience for the public [1] - UnionPay data indicated that the first two days of the holiday saw inter-city tourism consumption of 6.557 billion yuan, a year-on-year growth of 1.5%, accounting for 35.10% of the industry’s inter-city consumption [1] Group 2 - The "Seeing Su Rhythm: Local Exhibitions" event attracted over 70,000 visitors in its third-day exhibition in Suqian, showcasing local cultural performances and art [2] - A total of 584 performances were held during the holiday, with attendance reaching 287,000, marking a 352% increase in audience numbers and a ticket revenue of 224 million yuan, up 574% year-on-year [2] Group 3 - Museums across the province hosted over 450 educational and cultural activities, with a total of 1.777 million visitors, representing a year-on-year growth of 19.8% [3] - The "Non-Heritage Life Fair" in Nanjing featured various activities, attracting nearly 10,000 participants, highlighting the vibrancy of cultural heritage [3]