每经记者｜石普宁 每经编辑｜唐元 编者按： 在全球文化版图中，每一座卓越的文化创意中心都有其独特的生长脉络。 当成都"十五五"规划建议提出"加快建设全国重要的文化创意中心和数字文创产业集聚地"，并锚定2030年数字文创产业突破6000亿元的宏伟目标时，放眼世 界，借石攻玉便成为关键一步。 即日起，每日经济新闻·天府文创云推出年度系列策划《文创"城"长记——全球顶尖城市文创产业发展路径特别观察》，以香港、伦敦、上海三座全球标杆 城市为镜，观照城市在文创产业上的战略布局、资本赋能与生态构建上的探索，为成都乃至更多中国城市的文创崛起，提供一份充满全球视野的思考与启 迪。 今日聚焦香港：历经"光辉岁月"，如何"重构"一张世界级文化创意名片？ 2025年4月，当作为"华语乐坛启德开唱第一人"的谢霆锋，面对数万观众唱响《活着 VIVA》时，或许会有一瞬间的恍惚——那电吉他熟悉的扫弦声，是否 让他想起了二十五年前，那个时年20岁、创下"最年轻男歌手红馆连开六场"纪录的自己？ 从红磡到启德，舞台变大了，设施变好了，但舞台下的语境变了。 场景的更迭，也是产业迭代的隐喻：在后"光辉岁月"时代，"北上"成为了香港娱乐业的关键词。那 ...

转自：北京日报客户端 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，"推进文化和科技融合，推 动文化建设数智化赋能、信息化转型，发展新型文化业态"，"推进文旅深度融合，大力发展文化旅游 业，以文化赋能经济社会发展"。我们要坚持以文塑旅、以旅彰文，积极探索文化和旅游深度融合的有 效机制，以科技创新培育文旅消费新场景，构建文旅产业集聚发展新格局，赋能经济社会高质量发展。 一、深刻领会科技创新推动文旅产业高质量发展的战略意义 要素重构与动力转换使文旅产业从资源依赖到创新驱动。技术的深度应用，催生了新型生产要素，并优 化传统要素的配置方式。游客行为数据、消费偏好数据、空间轨迹数据等，经过合规采集、脱敏分析与 挖掘应用，转化为洞察市场需求、优化产品设计、实现精准营销、提升管理效率的关键资产。构建文旅 数据要素市场，促进数据资源的合规流通，释放数据要素活力，成为提升产业竞争力的核心环节。产业 发展亟须既懂文化艺术、又掌握数字技术、还具备运营管理能力的复合型人才。这要求高等教育体系优 化课程设置，推动跨学科人才培养；同时鼓励企业加强内部培训和跨界引才，构建支撑产业创新的人才 生态圈。文旅新场景所展现的高 ...

聚焦重点领域，构建多元化场景供给体系。以满足人民群众多元化需求为核心，在重点领域打造一批标 志性服务消费场景。在生活服务领域，推动家政服务、社区养老、托育服务等数字化升级，建设智慧社 区服务平台，构建"15分钟便民服务圈"。在文旅消费领域，加快文博场馆场景创新，鼓励开放馆藏资源 开发数字文创产品，推行"夜间开放""免预约参观"等服务模式，打造"非遗+研学"等融合场景，培育区 域文旅消费IP。在体育消费领域，支持地方举办大众体育赛事和精品职业联赛，建设智能化健身场馆和 户外健身步道，推广数字瑜伽、智能健身等新型健身场景。 一、新场景大规模应用是提振服务消费的战略支点 消费升级催生场景创新。随着城乡居民收入水平稳步提升，消费需求已从"有没有"转向"好不好"，个性 化、品质化、体验化成为服务消费的核心诉求。2025年1月—8月，文体休闲服务类、旅游咨询租赁服务 类、交通出行服务类零售额较快增长，印证了服务消费的强劲增长动力。"Z世代"追捧数字艺术展览、 潮玩聚集地，银发群体青睐适老化旅游、智慧康养服务，亲子家庭偏好沉浸式主题乐园，消费群体的需 求分化倒逼服务供给不断变革。新场景通过整合技术、文化、社交等多元要素，将 ...

Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].

Core Viewpoint - The recent "Guiding Opinions on Vigorously Developing Digital Consumption to Co-create a Better Life in the Digital Age" outlines 14 specific tasks aimed at enhancing digital consumption, which is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total consumer spending that year [1][2]. Group 1: Digital Consumption Transformation - Digital consumption is evolving from traditional online shopping to a comprehensive ecosystem that includes digital products, services, content, and channels [2][3]. - The shift from traditional consumption to digital consumption is a strategic response to the challenges faced by conventional markets, such as saturation in the automotive sector and difficulties in the restaurant industry [2][3]. Group 2: Supply and Service Innovations - The guiding opinions emphasize a multi-dimensional supply system, promoting the upgrade of hardware products to smart home solutions and innovative service models like AI in healthcare [4][5]. - The policy supports new retail channels, including instant retail and social e-commerce, aiming for urban-rural coverage and efficiency improvements [4][5]. Group 3: Market Participants and Support - The strategy encourages large enterprises to establish innovation partnerships and supports the development of e-commerce parks, while also providing foundational support for small and medium-sized enterprises [5][6]. - Financial backing is proposed to alleviate the financing challenges faced by small businesses, particularly in rural areas [5][6]. Group 4: Infrastructure and Logistics - The guiding opinions stress the importance of building a robust infrastructure for digital consumption, including smart districts and enhanced logistics systems [6][7]. - Upgrades in payment systems and the expansion of digital currency acceptance are also highlighted to improve user experience [6][7]. Group 5: Societal and Economic Impact - The policy aims to enhance public welfare by addressing issues like the digital divide for the elderly and promoting rural e-commerce [7][8]. - Long-term value creation in the financial market is anticipated through innovative consumption finance products, with potential investment opportunities in sectors like AI and digital culture [7][8]. Group 6: Future Outlook and Challenges - The transformation in digital consumption is expected to reshape economic structures and individual lifestyles, with a clear development path outlined in the guiding opinions [8]. - Challenges such as data security and privacy protection need to be addressed for effective policy implementation, requiring collaboration between government and enterprises [8].

Core Insights - The development of "Digital Tibet" is significantly enhancing the region's economic vitality and quality of life through advanced digital technologies [1][2] Group 1: Digital Infrastructure - The establishment of 5G base stations in remote areas is breaking geographical barriers, improving communication and connectivity in Tibet [1] - The network coverage in Tibet has greatly increased, allowing local herders to access market information and sell products nationwide [1] Group 2: Economic Transformation - Digital transformation is driving industrial upgrades in Tibet, particularly in smart agriculture and livestock monitoring, which enhances efficiency and product quality [2] - The rise of e-commerce platforms is expanding the market for local agricultural products and handicrafts, contributing to income growth for local communities [2] Group 3: Social Governance and Services - The construction of smart governance platforms using big data and AI is improving social governance efficiency, allowing for better public service delivery [2] - Digital technologies are also being utilized for ecological monitoring and protection in Tibet, ensuring environmental sustainability [2] Group 4: Cultural Integration - The integration of digital technology with Tibetan cultural industries, such as Thangka painting and Tibetan opera, is promoting cultural heritage and attracting younger audiences [2] Group 5: Future Outlook - The ongoing innovation in digital technologies is expected to further contribute to the realization of the Chinese Dream and the overall development of Tibet [2]

Group 1: Core Insights - The central government has issued opinions to deepen reform and innovation in Shenzhen, focusing on high-level opening-up in key national strategic platforms like Qianhai and He Tao [1] - A series of reform measures will be implemented in Qianhai and He Tao to enhance their roles as innovation and financial hubs [1] Group 2: Qianhai Initiatives - Qianhai aims to establish a nurturing base for companies to list in Hong Kong, with 17 out of 48 reform measures being implemented there [2] - The focus will be on emerging finance, cross-border finance, supply chain finance, and technology finance, including the introduction of intellectual property securitization products [2] - Qianhai plans to optimize the integration of innovation chains, industry chains, capital chains, and talent chains to create a new production capacity and innovation source [2] - The area will provide rapid patent review services for Hong Kong innovators and establish an international technology transfer center [2] - Qianhai will also enhance the organization and operation of technology research, allowing foreign scientists to hold legal representative positions in new research institutions [2] Group 3: Digital and Creative Industry Expansion - Qianhai will promote the expansion of value-added telecommunications, attracting foreign companies to establish wholly-owned internet data centers and content distribution networks [3] - The region will support the digital creative industry by building platforms for game exports and assisting companies in establishing overseas R&D centers [3] Group 4: He Tao Developments - He Tao is tasked with promoting cross-border technological innovation and aims to establish a cross-border dual-currency early-stage mother fund [4] - The area will introduce well-known Hong Kong and Macau universities to key research projects and explore mutual cooperation models [4] - He Tao will deepen market-oriented reforms in data elements, focusing on data property rights, pricing, and circulation mechanisms [4] - The reconstruction of the Huanggang Port is progressing, with a new inspection model expected to significantly reduce customs clearance time from 30 minutes to about 5 minutes [4]

Group 1 - The article highlights a significant increase in consumer spending during the recent "May Day" holiday, with 314 million trips taken nationwide, leading to unexpected tourism revenue growth in several provinces [1][2] - In the first quarter, Jiangsu, Guangdong, and Shandong provinces led the country in total retail sales of consumer goods, each surpassing 1 trillion yuan, supported by their large populations and economic advantages [7][8] - The consumption structure shows a strong performance in the replacement goods market, particularly in new energy vehicles and home appliances, which contributed significantly to retail sales growth in provinces like Jiangsu and Guangdong [8][10] Group 2 - Many provinces have introduced new consumption policies aimed at boosting service consumption, focusing on sectors like ice and snow economy and elderly care services [2][17] - The first quarter saw a 5% year-on-year increase in national service retail sales, outpacing the growth of goods retail sales by 0.4 percentage points [17] - Specific initiatives in provinces like Shandong and Zhejiang aim to enhance service consumption quality, with plans for numerous cultural and tourism events throughout the year [18][19] Group 3 - The article provides detailed statistics on retail sales and per capita consumption across various provinces, with Jiangsu leading at 12,406.10 billion yuan in retail sales and 10,825 yuan in per capita consumption [3][15] - The data indicates that Shanghai, Beijing, Zhejiang, and Jiangsu have the highest per capita consumption expenditures, reflecting their strong economic positions [12][15] - The article notes a shift in spending patterns, with residents in major cities increasingly directing their expenditures towards service-oriented consumption rather than goods [13][14]

Group 1 - The core idea of the articles is the integration of cultural tourism into universities, leveraging youth engagement to empower industry development [1][2][3] - The "Taste of Shaxian" event at China Media University marks the beginning of a series of promotional activities aimed at connecting local cuisine with university students, targeting over 5 million young visitors annually [1][2] - The initiative includes a short video competition to encourage students to document their cultural tourism experiences, showcasing a new narrative perspective [2][3] Group 2 - The collaboration between universities and local governments aims to transform tourism resources into cultural production materials, enhancing the educational experience for students [2][3] - Various programs, such as the "Starry Plan" and "Spring Break Experience Officer Recruitment," are designed to create a two-way channel between universities and local cultural tourism resources [2][3] - The emphasis on digital innovation and collaboration between cultural institutions and universities is seen as a way to stimulate youth creativity and participation in cultural heritage [3][4] Group 3 - The articles highlight the importance of utilizing university research strengths in artificial intelligence and digital industries to develop unique cultural products [4][5] - Deep cooperation between universities and local governments is encouraged to foster social practice, innovation, and volunteer services [4][5] - Establishing a complete support chain from creative incubation to entrepreneurial implementation is suggested to enhance the cultural tourism industry [3][4]

Core Insights - Beijing is accelerating the construction of an international consumption center city, with a focus on diversifying, digitizing, and greening the consumption market [1][2] - The city plans to introduce nearly 30 measures to boost consumption, aiming to become a global hub for new product launches and a benchmark for service consumption [1][2] - The establishment of the "2025 Beijing International Consumption Center City Think Tank" is expected to play a significant role in guiding research and practice in the consumption sector [3][4] Consumption Trends - The service consumption sector is becoming a crucial driver of economic growth, with a notable increase in service consumption growth rates surpassing overall retail sales [5][6] - Digital and green consumption are also emerging as significant contributors to consumption growth, with increasing consumer demand for sustainable products [5][6] - The integration of various consumption scenarios, such as sports and cultural events, is seen as a way to enhance the consumer experience and attract more visitors [7][12] Policy and Infrastructure Development - Beijing has established a comprehensive service guarantee mechanism for large events, significantly reducing processing times for permits [2][6] - The city has built 693 "quarter-hour" convenience living circles, achieving an 81% coverage rate, and plans to continue enhancing commercial infrastructure [1][2] - The introduction of policies like the "old for new" consumption initiative is expected to stimulate consumer spending in major categories [6][9] Brand and Market Dynamics - The number of traditional brands in Beijing is increasing, with 274 old brands, including 137 national-level brands, positioning the city as a leader in this sector [2][10] - There is a strong emphasis on brand innovation and the development of international brands to enhance Beijing's competitiveness in the global market [10][14] - The rise of new consumer trends, such as the pet economy and emotional spending, indicates a shift in consumer preferences that businesses need to address [9][10] Cultural and Tourism Integration - The integration of culture and tourism is identified as a key path for consumption upgrade, with a focus on leveraging cultural resources to drive economic growth [12][14] - The development of cultural IP and the promotion of traditional sports are seen as opportunities to enhance Beijing's international appeal [7][12] - The city aims to create a unique consumption aesthetic that reflects its cultural heritage, attracting global consumers [14]