Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].

Group 1 - The core viewpoint emphasizes the integration of technology in enhancing cultural and tourism experiences, transforming them into immersive and interactive formats [2][4] - The "New Consumption Forum" highlighted the importance of innovative scenarios in driving high-quality development in the cultural and tourism sectors [2] - The fusion of digital economy and technology with consumption is accelerating the emergence of new scenarios, business models, and experiences in the cultural tourism industry [2][3] Group 2 - The 2025 government work report outlines the development of smart tourism and immersive experiences as a key focus area, with museums playing a crucial role in this transformation [3] - Experts pointed out the current challenges in the initial phase of smart cultural heritage, including insufficient technological application and the need for improved service experiences [3] - The integration of AI and innovative technologies is seen as essential for reshaping the business value ecosystem of smart museums, moving from mere digital display to intelligent value creation [3] Group 3 - Technology is viewed as a means to break down barriers in cultural communication and enhance the depth of cultural experiences, shifting audience engagement from passive to active participation [4] - Future applications of AI in museums include expanding cultural narratives, providing multilingual services, and enhancing global influence through social media [4] - AI is expected to play a significant role in museum operations, integrating into security, artifact preservation, audience services, and social education [4]