2026 年春节零售市场数据点评 2026 年春节假期期间，零售消费需求整体保持修复，9 天假期安排叠加中央与地 方促消费政策工具，对节前采购与假期消费形成阶段性支撑，线下商圈活跃度回升， 部分节日属性品类及以旧换新相关品类表现较好。需要关注的是，春节数据具有季节 性与政策扰动特征，展望后续，零售行业景气度的持续改善更取决于宏观层面居民收 入与就业预期修复、财政促消费与结构性补贴政策的延续力度及投放节奏、居民资产 负债表与消费信心变化的影响。在上述条件边际改善的情形下，叠加新业态渗透率提 升与供给侧服务能力优化，零售行业需求有望延续温和修复。 www.lhratings.com 研究报告 1 联合资信 工商评级一部 一、春节期间零售业运行情况 2026 年春节假期期间，消费需求保持修复。分业态看，线下实体零售增幅显著， 重点商圈客流量和营业额同比提升；即时零售订单同比增幅较快，成为线上消费增长 的主要驱动因素。从消费品类看，金银珠宝、食品、服饰等节日属性品类，以及在以 旧换新政策带动下的通信器材等品类增速较高；受消费习惯变化影响，礼赠型高端烟 酒需求相对偏弱，智能、绿色、健康类商品消费增长。 2026 年春节 ...

从实验室的钢铁雏形到工业生产线的得力干将，从技术展会的炫技表演到商业场景的实战应用， 2026年，中国具身智能机器人产业正挥别"PPT时代"，迈向规模 化量产元年。 这场大会，助你精准抓住生存入场券 然而，从能动到好用、从演示到作业，进阶之路并非坦途， 从业者必须直面那些无法回避的硬核命题： 产能： 预设好的表演级智能，如何转化为生产线的效能工具 ❓ 成本： 当全链路成本依然居高不下，万台产能的集结号该如何吹响 ❓ 生存： 哪些场景是真实的需求，哪些只是昂贵的噱头 ❓ 本届大会由立德机器人平台（机器人大讲堂）发起，以"竞逐具身人形万亿赛道·重塑未来产业新纪元"为主题，定档于 2026年4月28- 29日北京海淀。 如果你打算在2026年继续深耕具身智能赛道，关于这场大会的五大赋能价值，你一定要知道： 规模升级，打破信息孤岛： 预计参会人数2000+，覆盖政、产、学、研、投、媒全链条。你不用再四处找人，决定产业走向的人都在这里。 生态闭环，实现资源穿透： 集"展示、交流、评选、对接"于一体。这不是一场看完就散的会议，而是一个一站式整合的资源枢纽。 场景落地，拒绝概念空转： 抛弃PPT上的幻梦，聚焦工业、医疗、物 ...

[Table_Title] 策略研究 证券研究报告 2026 年 3 月 4 日 近期宏观经济数据跟踪 ——元瞻经纬总量月报（2026 年 2 月） 报告要点： 本期总量跟踪 工业生产及景气度篇：PPI 降幅持续收窄，价格端边际修复趋势明确。2026 年 1 月 PPI 当月同比降幅收窄至-1.4%，连续 6 个月改善，环比连续 4 个月 正增，显示工业品价格底部修复动能增强。从结构看，国际有色金属价格上行 显著抬升上游采选及冶炼价格；同时，全国统一大市场建设与供给侧结构优化 推动水泥、锂电、光伏设备等行业价格持续回升；叠加 AI 投资扩张带动半导 体材料、电子设备等中游价格改善，工业价格体系呈现由上游向中游扩散的特 征。 制造业景气短期回落，但价格信号释放积极变化。1 月制造业 PMI 回落至 49.3%，主要受季节性淡季及有效需求不足影响，生产、新订单指数同步下行。 但值得关注的是，PMI 价格指数明显回升，主要原材料购进价格指数与出厂 价格指数分别升至 56.1%和 50.6%，出厂价格指数近 20 个月首次重返临界点 以上。 内需篇：尽管内需有所回落，但 CPI 已在温和回升，有望改善内需不振的现 状 ...

——元瞻经纬总量月报（2026 年 2 月） 报告要点： 本期总量跟踪 工业生产及景气度篇：PPI 降幅持续收窄，价格端边际修复趋势明确。2026 年 1 月 PPI 当月同比降幅收窄至-1.4%，连续 6 个月改善，环比连续 4 个月 正增，显示工业品价格底部修复动能增强。从结构看，国际有色金属价格上行 显著抬升上游采选及冶炼价格；同时，全国统一大市场建设与供给侧结构优化 推动水泥、锂电、光伏设备等行业价格持续回升；叠加 AI 投资扩张带动半导 体材料、电子设备等中游价格改善，工业价格体系呈现由上游向中游扩散的特 征。 制造业景气短期回落，但价格信号释放积极变化。1 月制造业 PMI 回落至 49.3%，主要受季节性淡季及有效需求不足影响，生产、新订单指数同步下行。 但值得关注的是，PMI 价格指数明显回升，主要原材料购进价格指数与出厂 价格指数分别升至 56.1%和 50.6%，出厂价格指数近 20 个月首次重返临界点 以上。 [Table_Title] 策略研究 证券研究报告 2026 年 3 月 4 日 近期宏观经济数据跟踪 内需篇：尽管内需有所回落，但 CPI 已在温和回升，有望改善内需不振的现 状 ...

Investment Rating - The investment rating for the automotive industry is "Positive" (maintained) [1] Core Insights - The demand for distributed power sources in North America is increasing due to the mismatch between the expansion of traditional power grids and the rapid construction of data centers, creating opportunities for on-site power generation and backup power equipment [5][16] - The automotive sector is experiencing a shift towards high-end luxury passenger vehicles, with expectations of increased performance as product matrices expand [8] - The automotive parts industry is expected to see an upward trend in profitability due to reduced competition and expansion in downstream markets [8] Summary by Sections 1. Data Center Distributed Power Demand - The power supply gap in North America is widening, leading to increased demand for distributed power sources [16] - Major tech companies are significantly increasing their capital expenditures for data centers, with a total expected expenditure of approximately $650 billion in 2026 [16][17] - The total installed capacity of data centers in the U.S. is projected to grow from about 17 GW in 2025 to approximately 50 GW by 2030 [16] 2. Industry News Highlights - Xiaopeng Motors announced that Volkswagen will be the first customer for its second-generation VLA model [34] - Huawei's autonomous driving system recorded over 470 million kilometers during the Spring Festival, equivalent to 190,000 round trips between Beijing and Shanghai [35] - NIO's chip subsidiary completed its first round of financing, raising over 2.2 billion RMB [37] 3. Market Performance - The automotive sector's performance this week saw the Shanghai Composite Index increase by 1.08%, while the automotive sector rose by 0.59%, ranking 23rd among A-share industries [7][43] - The passenger vehicle sector's PE valuation decreased, while commercial vehicles and automotive parts sectors saw an increase in PE valuations [43][46] 4. Investment Recommendations - For passenger vehicles, the recommendation includes Jianghuai Automobile and Seres, with Geely Automobile as a beneficiary [8] - In the automotive parts sector, recommended companies include Desay SV, Zhejiang Xiantong, and Meili Technology, with beneficiaries such as Weichai Power and Wufeng High-Tech [8]

Investment Rating - The investment rating for the automotive industry is "Positive" (maintained) [1] Core Insights - The demand for distributed power sources in North America is increasing due to the mismatch between the expansion of traditional power grids and the rapid construction of data centers, creating opportunities for on-site power generation and backup power equipment [5][16] - The automotive sector is experiencing a shift towards high-end luxury passenger vehicles, with expectations of increased performance as product matrices expand [8] - The automotive parts industry is expected to see an upward trend in profitability due to reduced competition and expansion in downstream markets [8] Summary by Sections 1. Data Center Distributed Power Demand - The power supply gap in North America is widening, leading to increased demand for distributed power sources [16] - Major tech companies are significantly increasing their capital expenditures for data centers, with a total expected expenditure of approximately $650 billion (about 4.58 trillion RMB) in 2026 [16][17] - The total installed capacity of data centers in the U.S. is projected to grow from about 17 GW in 2025 to approximately 50 GW by 2030 [16] 2. Industry News Highlights - XPeng Motors announced that Volkswagen will be the first customer for its second-generation VLA model [6] - Huawei's autonomous driving system recorded over 470 million kilometers during the Spring Festival, equivalent to 190,000 round trips between Beijing and Shanghai [6] - NIO's chip subsidiary completed its first round of financing, raising over 2.2 billion RMB [6] 3. Market Performance - The automotive sector's performance this week saw the CSI 300 index increase by 1.08%, while the automotive sector rose by 0.59%, ranking 23rd among A-share industries [7][43] - The passenger vehicle index decreased by 1.41%, with GAC Group and NIO leading the gains [7][46] - The commercial vehicle index increased by 1.41%, with Hailun Zhe and Weichai Power leading the gains [7][50] 4. Investment Recommendations - For passenger vehicles, the demand for domestic high-end luxury vehicles is exceeding expectations, with recommended stocks including JAC Motors and Seres, while benefiting stocks include Geely [8] - In the parts sector, companies like Desay SV and Zhejiang Xiantong are recommended due to expected profitability improvements [8]

Core Viewpoint - Ningbo Junpu Intelligent Manufacturing Co., Ltd. reported a significant improvement in its financial performance for the year 2025, achieving a net profit growth of 48.76% year-on-year and successfully turning around its non-recurring profit to a positive figure, driven by industry recovery, project delivery improvements, and internal operational optimizations [1][2]. Financial Performance - In 2025, the company achieved total operating revenue of 2.58 billion yuan, with a net profit attributable to shareholders of 12.19 million yuan, marking a 48.76% increase year-on-year [1]. - The net profit excluding non-recurring gains and losses was 6.71 million yuan, an increase of 23.11 million yuan compared to the previous year, indicating a successful turnaround [1]. - By the end of 2025, the equity attributable to shareholders reached 1.91 billion yuan, reflecting an 8.82% year-on-year growth, with an optimized asset-liability structure [1]. Operational Highlights - The fourth quarter showed significant operational improvement, which was a key driver for the annual profit recovery [1]. - The company maintained a focus on technological innovation and R&D investment, optimizing product structure and global business layout [2]. - The company completed a replacement of overseas syndicate loans, leading to a significant reduction in financing costs and financial expenses year-on-year, further solidifying its profit foundation [2]. Order and Market Performance - The order structure continued to improve, with significant orders received in sectors such as healthcare, high-end consumer goods, and new energy vehicles, showcasing the company's core capabilities in high-precision assembly and flexible production [2]. - In the first three quarters of 2025, the company secured new orders totaling 1.88 billion yuan, with a backlog of 3.74 billion yuan [2]. Emerging Business Developments - The company accelerated its layout in the field of embodied intelligent robots, establishing comprehensive technical capabilities from R&D to independent production [3]. - The first production line of its subsidiary, Ningbo Puzhi Future Robotics, has commenced operations, increasing its annual production capacity from 1,000 to over 3,000 units [3]. - The company is optimistic about the sustainability of its profits, supported by a backlog of 3.74 billion yuan and the anticipated mass production of humanoid robots, which is expected to open new growth avenues [3]. Future Outlook - For 2026, the company plans to continue focusing on industrial intelligence, enhancing technological innovation and global resource integration, while improving project management and operational efficiency [3]. - The company aims to accelerate the industrialization of emerging fields such as embodied intelligent robots, continuously enhancing its core competitiveness and value creation capabilities [3].

Core Insights - The 2026 Spring Festival consumption market shows a clear shift from functional satisfaction to a focus on "meaning and value," with a notable increase in both rational and emotional spending [1][20] - Daily sales revenue in consumption-related industries increased by 13.7% year-on-year, with significant growth in sectors such as cultural tourism, dining, and smart green consumption [1][26] - The "old-for-new" policy benefited 27.56 million people, indicating a new growth point in the market for smart and green products [1][17] Group 1: Consumption Trends - The report identifies 12 core trends in Spring Festival consumption, reflecting deep changes in the market, including the emergence of a new "reunion economy" and the rise of the Z generation as the main decision-makers in family consumption [2][28] - Consumers are increasingly prioritizing emotional healing and satisfaction over mere functionality, with "heart-price ratio" becoming a key consideration [11][12] - Local culture is becoming a new engine for consumption, with traditional experiences and local specialties gaining popularity among younger consumers [13][14] Group 2: Service and Retail Dynamics - Service consumption has seen explosive growth, with consumers willing to pay for time-saving and immediate gratification services, indicating a shift from buying products to buying time [19][20] - Instant retail is replacing traditional bulk purchasing for the Spring Festival, aligning with rational consumption trends [2][28] - The demand for pet-related services has surged, with pets becoming integral to family celebrations, reflecting a broader trend of emotional consumption [19][20] Group 3: Policy and Economic Impact - The "old-for-new" policy has significantly impacted consumer behavior, with a total sales volume of 193.09 billion yuan generated from this initiative, particularly in the automotive sector [17][27] - The overall consumption landscape is evolving, with a focus on quality upgrades and green products, driven by consumer awareness and policy support [15][17] - The Spring Festival period has highlighted the importance of understanding new consumption paradigms, emphasizing emotional fulfillment and real value over mere traffic competition [3][20]

Core Viewpoint - 瑞松科技 (688090.SH) reported a revenue of 944.90 million yuan for the fiscal year 2025, reflecting a year-on-year increase of 6.55% and a net profit attributable to shareholders of 11.91 million yuan, up 5.89% year-on-year [1] Financial Performance - The company achieved a net profit of 8.12 million yuan after deducting non-recurring gains and losses, which represents a significant year-on-year increase of 291.23% [1] Strategic Initiatives - The company is implementing its "Robot + Artificial Intelligence" strategic plan, focusing on breakthroughs in high-precision and high-speed robotic technology [1] - A wholly-owned subsidiary, Guangzhou Ruishun Robot Technology Co., Ltd., has been established to concentrate on the research, production, and sales of high-precision six-axis robots, embodied intelligent robots, embedded controllers, and core components [1] Market Development - The company is providing high-end flexible precision manufacturing solutions, process technology solutions, and customized industrial intelligent software development services for sectors such as optical communications, 3C electronics, semiconductors, and high-end precision electronics [1] - The digital technology and intelligent manufacturing technology sectors have made breakthroughs, and the company has seen positive developments in expanding its domestic and international markets, laying a solid foundation for its operational performance [1]

Group 1 - The core viewpoint emphasizes the strong start of China's economy in 2026, marked by significant consumer activity during the Spring Festival holiday, which serves as a vital indicator of economic resilience [2][3] - During the 2026 Spring Festival holiday, over 2.8 billion trips were made, with transportation sectors showing growth rates exceeding 10% for rail, road, and waterway passenger volumes, and a 7.3% increase in civil aviation passenger volume [2] - Domestic tourism reached 596 million trips with total spending of 803.483 billion yuan, both figures setting historical records [2] Group 2 - The government emphasizes the need for urgency and responsibility among departments to achieve economic stability throughout the year, focusing on consumption upgrades and innovative growth [3][4] - Various regions are holding "New Spring First Meetings" to discuss strategies for economic development, with a focus on the synergy between manufacturing and service industries, and promoting technological innovation [3][4] - The upcoming National People's Congress in March is expected to translate current momentum into institutional arrangements and clear action guidelines for economic growth [4][5]