（来源：工人日报） 阅读提示 得益于元旦3天假期的时间红利，"小黄金周"火爆景象再现。相关人士认为，文旅市场不仅需要产品创 新，更在于对游客需求的深度挖掘和精准对接。 去温暖的小城跨年，来一场滑雪加泡汤，去登山祈福，去主题乐园尽情玩耍，到小城体验烟火气……今 年元旦3天假期，周边游、拼假长途游、入境游叠加，掀起了2026年度首个消费热潮。飞猪发布的 《2026元旦假期出游快报》显示，游客人均购买旅游商品的件数同比增长超20%、人均消费金额同比增 长超30%。 以重庆为例，凭借着"城市亮灯+光影水幕秀+软幕巡游+无人机集群"四维联动的跨年夜展演，重庆文旅 又再次"火出天际"，在携程、去哪儿等平台公布的元旦旅游榜单中，该地不仅入选全国热门城市TOP10 城市，还登上入境游目的地全国前十榜单。天眼查工商信息显示，重庆市目前拥有旅游相关企业6万余 家，占全国同类企业总量的2.3%，其中2025年新增相关企业超8600家。 出游意愿与消费力双双提升 新年第一天，哈尔滨极地公园的100只企鹅开启"萌宠约会"，"淘学企鹅"背着小书包在雪地里嬉戏，吸 引许多游客驻足观看。"这次元旦假期带着孩子去了哈尔滨，打卡了冰雪大世界、冰 ...

"此次创新推出中医市集，是将红色文化、生态文旅与健康服务相结合的有益尝试，既丰富了市民的节 日文化生活，又推动了中医药文化的传承与普及。"红飘带市场部副经理侯菲表示，未来将持续探索"文 旅+"融合新模式，为游客提供更多兼具文化内涵与民生温度的优质活动，让红色基因与传统文化在新 时代焕发新活力。 （来源：百姓关注） ...

Core Insights - The cultural industry in Qianhai is experiencing rapid growth, with a reported revenue increase of 26% from January to October this year [1] - The release of the "Measures for Promoting High-Quality Development of the Cultural Industry" outlines 18 innovative initiatives aimed at enhancing cultural industry development through deep Hong Kong-Shenzhen cooperation, industry growth, and cultural tourism consumption [1][2] Group 1: Cultural Industry Development - Qianhai has established itself as a hub for cultural enterprises, attracting companies like Tencent and various digital creative firms, contributing to a vibrant cultural ecosystem [2][3] - The new measures provide financial incentives ranging from 50,000 to 3 million yuan for cultural institutions, with a potential total support of up to 10 million yuan for qualifying entities [2] - The digital creative sector has seen significant growth, with over 20 leading companies setting up operations in Qianhai, and the number of gaming enterprises increasing from 6 to 16, with revenue rising from 579 million yuan to 4.848 billion yuan [3] Group 2: Tourism and Cultural Exchange - Qianhai is positioning itself as a world-class tourism destination, with multiple 4A scenic spots and international hotel brands, while also enhancing its cultural tourism offerings [7] - The region has established a "golden channel" for cultural element circulation, facilitating deeper cultural exchanges between Hong Kong and the global market [6] - Initiatives include support for inbound tourism and cultural events, with annual allocations of up to 5 million yuan in tourism consumption vouchers to stimulate the market [7] Group 3: IP and Experience Economy - Qianhai is actively promoting the development of interactive experience-based consumption scenarios through the integration of popular IPs, leading to significant retail success [8] - The measures support investments in themed cultural and tourism facilities, offering up to 300,000 yuan for projects that meet specific criteria [8] - The focus on IP-driven development aims to enhance the cultural landscape and attract more visitors, thereby increasing overall economic activity in the region [9]