去温暖的小城跨年，来一场滑雪加泡汤，去登山祈福，去主题乐园尽情玩耍，到小城体验烟火气……人 们用不同的方式庆祝2026年的到来。今年元旦3天假期，比2025年多出2天，周边游、拼假长途游、入境 游叠加，整体出游热度创新高。 冰雪游稳占"C位"封关引爆海南热度 作为冬季旅行风向标，冰雪游稳占元旦假期"C位"。《报告》显示，元旦期间，国内热门航线前二十排 名中，冰雪游航线占比达四成左右，包括上海至哈尔滨、广州至哈尔滨、郑州至乌鲁木齐、杭州至沈 阳、上海至长春等。 元旦假期，哈尔滨冰雪大世界依旧是"顶流"景区，在同程旅行平台上，哈尔滨冰雪大世界一日游产品预 订热度环比上涨超45%。与此同时，西岭雪山、牡丹江中国雪乡、赛里木湖、玉龙雪山、吉林雾凇岛等 景区热度涨势突出，成为元旦假期热度飙升最快的十大赏雪景区。 海南一向是冬季避寒游首选地，随着全岛封关催热免税购物游，元旦假期，海南旅游热度高涨。《报 告》显示，元旦假期，海南岛内三大机场进出港机票预订热度环比提升76%，上海、广州、北京稳居前 三大客源地。自封关启动至元旦假期，海南省酒店预订增速持续领跑全国，不少用户奔着免税"扫货"而 来，"先购物后旅游"的用户比例提升 ...

（来源：工人日报） 阅读提示 得益于元旦3天假期的时间红利，"小黄金周"火爆景象再现。相关人士认为，文旅市场不仅需要产品创 新，更在于对游客需求的深度挖掘和精准对接。 去温暖的小城跨年，来一场滑雪加泡汤，去登山祈福，去主题乐园尽情玩耍，到小城体验烟火气……今 年元旦3天假期，周边游、拼假长途游、入境游叠加，掀起了2026年度首个消费热潮。飞猪发布的 《2026元旦假期出游快报》显示，游客人均购买旅游商品的件数同比增长超20%、人均消费金额同比增 长超30%。 以重庆为例，凭借着"城市亮灯+光影水幕秀+软幕巡游+无人机集群"四维联动的跨年夜展演，重庆文旅 又再次"火出天际"，在携程、去哪儿等平台公布的元旦旅游榜单中，该地不仅入选全国热门城市TOP10 城市，还登上入境游目的地全国前十榜单。天眼查工商信息显示，重庆市目前拥有旅游相关企业6万余 家，占全国同类企业总量的2.3%，其中2025年新增相关企业超8600家。 出游意愿与消费力双双提升 新年第一天，哈尔滨极地公园的100只企鹅开启"萌宠约会"，"淘学企鹅"背着小书包在雪地里嬉戏，吸 引许多游客驻足观看。"这次元旦假期带着孩子去了哈尔滨，打卡了冰雪大世界、冰 ...

Group 1 - The domestic tourism market in China experienced a strong start during the New Year holiday, with ticket bookings for domestic attractions increasing by over 4 times year-on-year [1] - In Shanghai, overall tourism order volume on New Year's Day rose by 30% year-on-year, with top attractions including Shanghai Disneyland, the Bund, Shanghai Museum, Oriental Pearl Tower, and Shanghai Haichang Ocean Park [1] - The inbound tourism market also showed robust growth, with ticket bookings increasing by 110% year-on-year and experiential product bookings rising over 30 times [4] Group 2 - The "post-00s" demographic accounted for the highest proportion of travelers at 39%, followed by the "post-90s" at 33%, indicating a shift towards self-indulgent travel experiences [2] - The trend of "cross-year travel" saw a 125% increase in related search volume, reflecting a growing preference among young people for proactive vacation planning and maximizing leisure experiences [2] - Popular self-driving travel destinations included Shanghai, Guangzhou, Zhuhai, Beijing, Nanjing, Chongqing, Qingdao, Harbin, Shenyang, and Changsha, with strong demand for packages combining hotel stays and theme park tickets [2] Group 3 - Ice and snow tourism became a major trend during the New Year holiday, with approximately 40% of the top 20 domestic flight routes being related to ice and snow destinations [3] - In southern regions, Anji saw a 930% increase in tourism orders, while Shanghai's Yao Xue Ice World bookings grew over 5 times [3] - New and unique ice and snow activities gained popularity, such as ice fishing with ginger tea in Changbai Mountain and traditional fishing experiences in the forest [3] Group 4 - Popular inbound travel destinations included Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Harbin, Chongqing, Hangzhou, Kunming, and Xiamen, with major source countries being Hong Kong, Malaysia, Thailand, Singapore, and South Korea [4] - After Hainan's customs closure, the "duty-free shopping + beach vacation" model attracted international tourists, with Sanya's inbound orders increasing by 170% and Wanning's orders growing nearly fourfold [4] - Emerging destinations like Li County, Heihe, Nanning, Yantai, and Foshan showed significant growth in inbound tourism, indicating a trend towards deeper and more differentiated travel preferences among international visitors [4]

Core Insights - The article highlights the emerging trends in Zhejiang's tourism industry, particularly the rise of "coffee+" business models and the emphasis on emotional value to attract visitors during the 2025 National Day and Mid-Autumn Festival holidays [1][2]. Tourism Trends - In 2025, Zhejiang Province saw a total of 37.6 million tourists during the National Day and Mid-Autumn holidays, marking a 7.3% year-on-year increase. Overnight visitors reached 24.2 million, up 11.4%, with total tourism revenue hitting 54.68 billion yuan, a growth of 8.8% [1]. - Innovative small-scale attractions, such as the "Sky Mirror" and nature parks, are gaining popularity, focusing on high aesthetic and emotional value to attract niche markets like families and couples [2][5]. Emotional Value and Social Media - The "Sky Mirror" at Jin Hua has become a popular social media spot, reflecting the sunset and city lights, which enhances its appeal among young visitors [3][5]. - The park's management emphasizes the importance of emotional value and social currency, noting that visitors are more likely to share their experiences on social media, thus increasing the attraction's visibility [6]. Visitor Experience Enhancements - The "Sky Mirror" park implemented several initiatives during the holidays, including a "cloud dining" experience and interactive installations, which significantly boosted daily revenue from approximately 3,000 yuan to 15,000 yuan during peak days [5][6]. - Lulupark, another attraction, reported around 9,000 visitors during the National Day period, with new animal exhibits and family-friendly activities enhancing the overall visitor experience [7][8]. Coffee Culture and Nightlife - In Hengdian, the largest film shooting base globally, around 50-80 specialty coffee shops have emerged, creating a vibrant cultural community through the "coffee+" model [9]. - The Bay Art Life Community has expanded its offerings to include creative shops and restaurants, hosting events like outdoor movie screenings and eco-friendly markets during the holidays, which resonated well with young consumers [9][10]. - Some coffee shops operate 24 hours to cater to the flexible schedules of film crews, with a significant portion of evening traffic, indicating a shift towards high-quality nighttime consumption [10].

Core Viewpoint - The article highlights the innovative development of themed tourist trains in China, focusing on enhancing travel experiences through cultural integration and improved services, which has led to a significant increase in tourism-related train services. Group 1: Themed Tourist Trains - The "Zhongyuan Railway·Dahuo South" themed train is the first of its kind in Henan, launched on April 20, 2023, offering a unique travel experience that combines cultural elements and comfort [5][6] - The train features cultural performances and heritage activities, such as Henan opera and dough figurine making, to immerse passengers in local culture [6] - The train has opened three tourist routes and introduced family-friendly travel packages, reflecting a shift from sightseeing to leisure travel [8] Group 2: Technological Integration - The "Fengwu Jiutian" themed train in Hainan incorporates smart devices and stylish interiors, enhancing the travel experience with features like self-service coffee machines and AI photo booths [9][10] - The train connects various tourist attractions, creating a seamless travel experience that integrates technology with cultural elements [10] Group 3: Floral Theme Train - The "Flower Appreciation Journey" train in Yunnan is the first floral-themed train in the country, showcasing local flower culture and providing a visually immersive experience [12][13] - Each carriage is uniquely decorated with different types of flowers, offering passengers a poetic travel experience [12] - The train also provides culinary experiences with flower-based dishes and interactive activities like flower arrangement [12][13]